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Business France publishes improved operating results across the board

Laure Bidault des Chaumes - 03-mars-2017 13:17:15
Business France has continued to build upon its success for the second successive year following its creation in January 2015, according to improved operating results across the board published Thursday, as greater synergies between supporting French exporters and attracting foreign investment to France start to pay off. The number of SMEs and mid-size companies benefiting from Business France’s export services increased from 9,755 in 2015 to  9,993 in 2016 , including 5,682 through collective events (France Pavilions at international trade fairs, business meetings, etc.) and 3,429 receiving customized support. 462 collective events  were organized abroad as part of the France Export Program, including  152 France Pavilions . Criteria for providing customized support and follow-up to growth SMEs and mid-size companies, in partnership with France’s public investment bank Bpifrance, showed that  1,101 businesses  had initiated their international action plan by the end of 2016, well ahead of an initial target of 1,000 by the end of 2017. Business France’s strategy to make the VIE International Internship Program a leading bespoke solution in foreign countries for businesses and young professionals alike can be seen by the surge in interns taking part in the program, rising from 9,006 in 2015 to  9,572 by the end of 2016  in 134 countries. One business in two  receiving support from Business France in 2016 struck at least one trading agreement, while three in four businesses found new potential trading partners. Moreover,  643 foreign investment decisions receiving support from Business France  and its regional development partners were successfully completed during the year, up from 522 in 2015, while the total figures for foreign investment projects and jobs generated in France will be published in late March 2017. No fewer than 1,553 foreign investment projects were identified and followed up in 2016, up from 1,333 in 2015, while Business France teams organized around a thousand site visits for foreign investors. Business France currently operates in  73 different countries , having doubled its presence throughout the world to attract foreign investors, opening new branches in Kuwait and Ethiopia in 2016, along with two offices in Iran and Nigeria. As France’s leading player in the international development of the French economy, Business France signed or renewed a number of public and private partnerships in 2016, which included agreements with France’s public investment bank Bpifrance, French Chambers of Commerce and Industry both within France and internationally, France’s foreign trade advisors (CCEFs), Expertise France, Atout France, the French Trademark and Patent Office (INPI), the French Trade Entrepreneurs Federation (OSCI), the French Employer Federation MEDEF International, the French Development Agency (AFD), Euler Hermes, Société Générale and Crédit Agricole. Business France also looked to strengthen its regional partnerships in 2016 by signing a cooperation agreement in September with France’s regions, enabling them to work more closely with the agency’s various business lines and global network. “These excellent results for 2016 are an endorsement of how Business France has been set up to operate. After an excellent start in 2015, we have now built upon our early success. For this, we can thank the unstinting commitment, expertise and capabilities of our 1,500 personnel, who hail from 65 different countries and together provide active support to help businesses succeed, whether this be in export markets or by investing in France. The coming year will see an even greater impact, as we work increasingly closely with public- and private-sector partners, especially in France’s regions,” said Muriel Pénicaud, CEO of Business France and Ambassador for International Investment. Business France  is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Media contacts: Cynthia Odsi  cynthia.odsi@businessfrance.fr  +33 1 40 74 74 15 Clément Moulet  clement.moulet@businessfrance.fr  +33 1 40 73 35 31

ONCE UPON A TIME IN FRANCE: ATOUT FRANCE LAUNCHES NEW VIDEO

Fran Lambert - 04-avr.-2016 17:23:50
Atout France is announcing the launch of its new ‘France as a modern tale’ video The video is a new twist on the classic fairy tale Cinderella, embodies key French destinations and pays homage to classic French hallmarks such as style, elegance, fashion and romance. The 1m40s video is hosted on the Atout France homepage  and will be distributed virally. Behind the story The film tells the modern story of one of the most famous fairy tales, Cinderella. Unbeknown to many, Cinderella is the creation of the French writer Charles Perrault. By taking a classic fairy tale and interpreting it in a contemporary way, Atout France portrays a tale that reflects modern France through creativity, its historical background, elegance and style. By using a glamorous Parisian setting, contemporary French designers and luxury standards synonymous with France, and subtle symbols, the film sets itself apart as a unique and original destination video. Watch the video in full here Partners and symbolism Through storytelling and Cinderella’s journey, the film incorporates key French partner destinations in a subtle and evocative way. This is achieved by carefully using renowned destination symbols and brand associations placed throughout the story. By portraying French hallmarks and destination associations, values such as culture, history, literature, food, wine, fashion and luxury aspire to appeal to British travellers. French partner   destinations involved and their associations are as follows: Paris – Iconic luxury setting Lyon – Festival of light Toulouse – Known as the pink city Bordeaux – Wine production Alsace – Gastronomy Provence – Flowers of Provence Champagne – Champagne production Alps-Mont Blanc – Mountains, snow, winter sports French Riviera – Glamour Biarritz – France’s leading surfing destination Normandy – Historical France such as the D-day landing beaches Brittany – The Breton stripes and shirts Behind the scenes The video is directed by Eric Beaupré, a Canadian filmmaker and graphic designer, and Laure Bernard, a French photographer and director. Both reside in Paris. Eric and Laure were inspired by French luxury brands, fashion photography campaigns and their artistic vision, echoing whimsical romanticism and a poetic mood. The video was shot at the famous Plaza Athénée Palace in Paris. The video is hosted online at  uk.france.fr  and on YouTube ,  and will be boosted via Atout France’s social media channels and sponsored posts. ‘What’s your Tour de France?’ campaign The film comes on the back of the launch of the 2016 edition of the ‘What’s your Tour de France?’ campaign. Now in its third year, the aim of the campaign is to increase awareness and strengthen the image of France in the UK, through creative elements such as print advertising and banner advertising on the platforms and escalators of the London Underground. Three radio spots were played on four radio stations across south-west England between 14–27 March 2016. The objective is to drive traffic to the uk.france.fr  website. As per previous years, the regular france.fr  website has been completely dedicated to the campaign. This year the site been redesigned, and now stands out with a strong visual look and humorous and enticing category labels. Emphasis has been placed on carefully chosen, engaging images, which first of all aim to inspire visitors and redirect traffic to partner websites. There are approximately 70 destinations involved in the campaign and four main carriers: Brittany Ferries, PO Ferries, DFDS Seaways, and voyages-sncf.com . New partners for 2016 are: Disneyland Paris, Novasol and Eurolines END For further information please contact: Anne Pedersen Head of Public Relations, Atout France Email:  anne.pedersen@atout-france.fr Tel: +44 (0)20 7061 6624 Web:  france.fr Note to Editors Full-length video: 1m40s A shorter 30-second version will be used as a teaser and distributed online. Full biographies on video directors are available upon request. The ‘What’s your Tour de France?’ campaign launched on 14 March and will run until the end of June. About ATOUT FRANCE - France Tourism Development Agency Atout France is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market. Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France works in partnership with public and private organisations and companies involved in the tourism industry both in France and within UK and Ireland. Atout France develops its missions internationally through a network of 35 offices located in 32 countries. Atout France is represented in the UK and Ireland from its office in London, which employs 16 staff. 
About
Business France - The French Trade Commission in the UK  is the national agency supporting the international development of the French economy in the UK. It is responsible for fostering export growth by French businesses, as well as promoting and facilitating the UK’s investment in France. Business France promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE Programme in the UK. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 members of staff, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. In September 2015, Patrick Manon was appointed the new Director of Business France in the UK. Prior to this appointment, Patrick was the Human Resources Director at Business France in Paris, which manages the recruitment of t

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