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2019 France Attractiveness Scoreboard: Green Growth, Structural Strengths & R&D initiatives key to France’s high attractiveness ranking

Penny Atkinson - 22-oct.-2019 10:21:48
  2019 France Attractiveness Scoreboard: Green Growth, Structural Strengths & R&D initiatives key to France’s high attractiveness ranking     As the world’s sixth-largest economy, France reaffirms its position as the leading host country for production investment in Europe and in 2018 became the first host country for R & D activities. The move towards a carbon-free economy and the importance put on Green Growth are key factors in France’s economic resilience.   Business France and the French Treasury Directorate presented the “2019 France Attractiveness Scoreboard” at this week’s “France des Solutions” forum. The Scoreboard judges the attractiveness of France compared to 13 other members of the Organization for Economic Cooperation and Development (OECD). Now in its 10 th edition, the France Attractiveness Scoreboard examines a large amount of economic data & compares the countries’ performances. The scoreboard’s analysis of economic indicators highlights several other factors behind the French economy’s key strengths, include structural factors, business creation & future-proofing initiatives. French government resolve to boost industry Bruno Lemaire, Minister for the Economy and Finance, notes, “ our country is improving on many of the main attractiveness factors, as seen from its progress in various international rankings. We have seen improvements in innovation, cost competitiveness and corporate finance. France has been the leading European country for hosting industrial projects for over 15 years. This reflects the government’s determination to strengthen French industry; on top of businesses benefitting from the tax incentive for investments in robotization and digital transformation, the creation of 124 industrial regions and the ongoing simplification of administrative procedures , we have begun to develop a Pact for Full Employment . This pact aims to significantly increase the share of industry in our economy .” Key structural strengths preparing economic activity for the future France has excellent worldwide travel connections. The country benefits from high-quality airport infrastructures , with Paris Charles de Gaulle ranked 2 nd for cargo transport (after Frankfurt), and 2 nd for passenger numbers (after London Heathrow). Their rail freight transport is also extensive: ranked 3 rd among selected European countries, after Germany and Poland. The rail network will see further improvements thanks to the 10-year plan to overhaul the network (Rail Reform Act of June 28, 2018). Businesses in France enjoy a high-quality telecommunications infrastructure, with the highest fixed broadband penetration rate among the countries and one of the highest wireless rates (ranked 2 nd ). Launched in February 2013, the High-Speed Broadband France Plan aims to cover the entire country by 2022. The country is also modernising, with the digitalisation of public services. According to the United Nations E-Government Survey 2018 France is ranked 2 nd in the world for online services, and 9 th for e-government (4 th in this scoreboard’s sample). The digitalisation of public services is an ongoing economic matter, as seen with the implementation of a PAYE income tax system on 1 st January 2019. Increase in new business creation, with a focus on industry The start-up enterprise rate across the whole French economy has consistently stayed above 9% since 2008, putting France in 3 rd position after the UK and Poland. In manufacturing, this rate was 7.3%, with the rate having remained above 7% since 2009. This contradicts the negative growth experienced by German industry since 2013. In 2018, France’s manufacturing industry had the lowest increase in labour unit costs amongst the selected countries (+0.1%). In comparison, labour unit costs in the manufacturing industry increased by +2.3% among the EU-28. R&D at the forefront of Government initiatives France has the world’s most beneficial tax treatment for businesses research and development expenditure. The country’s cost competitiveness in R&D activities has strengthened since 2008. The cost of employing a researcher in France has decreased by 28% thanks to the research tax credit and accompanying grants. R&D expenditure in France rose by 1.8% in 2018, the highest increase in recent years. “ The action plans implemented by the government to strengthen the country’s structural key strengths and the choice, in the field of research and industry, to maintain the research tax credit or to win the industrialization race with the competitiveness and employment tax credit (CICE), along with the recent announcements from the National Council for Industry, have all helped to improve our ranking for a number of different fundamental criteria, ultimately making France more attractive ,” said Christophe Lecourtier, CEO of Business France. Aiming for a carbon-free economy Several government initiatives have been led in recent years, including the Climate Plan to achieve carbon neutrality by 2050, or the 2015 Paris Agreement for an evolution towards sustainable development : Green growth boosts economic and job opportunities, notably in green energy. According to EurObserv’ER, France was Europe’s 3 rd largest employer in the renewable energy sector in 2017 , with 140,700 jobs (0.5% of its working population). “ The importance placed by the government on the low-carbon economy and technological innovation through events such as Make our Planet Great Again, the One Planet Summit and Tech for Good, which recently brought together 80 CEOs of major businesses from the global digital ecosystem to find innovative ways to protect the environment, indicates the way forward for the many startups that form part of our innovative economy ,” concludes Pascal Cagni, Chairman of Business France and Ambassador for International Investment. Electricity rates are especially attractive for companies operating in France. They are among the most competitive in Europe due to careful management of electricity generation and the national grid. Electricity rates in France are stable, with a 0.3% rate change for 70,000 to 150,000 MWh, versus 0.9% in Germany and Ireland, 1% in Italy.  

Screen-free Storyteller show potential of audiobooks for Child Development

P Atkinson - 04-oct.-2019 11:55:14
    London:  Lunii has created a publishing house for children and it is unlike any other: paperless & screen-free. Available in 9 languages, the start-up’s family favourite ‘My Fabulous Storyteller’ is available now in the United Kingdom and Ireland , stimulating children’s imagination & creativity and encouraging them away from screens. According to the PA Publishing Yearbook 2018 , sales of audiobooks increased by 194% in 5 years, & saw a 43% increase in sales from 2017 to 2018 – Lunii opens this increasingly popular storytelling medium up to children. Lunii : Lunii’s ‘My Fabulous  Storyteller’ is an interactive audio storytelling experience for children aged 3-8 . It is a screen-free entertainment system with no EMF emissions designed to stimulate children’s imagination. ‘My Fabulous Storyteller’ comes with 48 stories & access to the ‘Luniistore’ (Lunii’s online audio store) where over 1500 more stories, rhymes & quizzes are available to purchase across 9 different languages. In the UK, Lunii is already available in Harrods, Selfridges and in other independent shops for £59.95 RRP. Lunii: a portable, child-sized, interactive experience ‘My Fabulous Storyteller’ is similar in size to a paperback, but can hold up to ten story albums. Each album can contain between 6 and 48 stories, adding up to more than 100 stories and 14 hours of listening . By using the selection wheels on their ‘My Fabulous Storyteller’ children can build their own stories , choosing whether to follow the tale of a hero or a heroine, as well as picking the secondary character, setting and object. Lunii’s small and sturdy design is just right for children, & can be used with headphones, and so can be used anywhere, anytime. The ‘Luniistore’: an entire pocket library An online bookshop and toy box, the Luniistore is a computer application that enables you to buy and upload original Lunii content onto ‘My Fabulous Storyteller’. There are more than 1,500 stories across 9 different languages available on the Luniistore. Once albums have been purchased, simply plug in My Fabulous Storyteller to a computer via a USB cable to load them. When the Storyteller is full, purchased stories aren’t lost – they are still stored on your Luniistore account, and can be listened to again at any time . The ‘Luniistore’: A growing database The ‘Luniistore’ offers original content adapted to different age groups, following the adventures of pirates, magical kingdoms, good night stories amongst many others. In January this year, Lunii launched a partnership with Petit Bambou to include ‘My Little Meditations’ , 6 guided meditations, “because meditation is not just for adults and because it helps concentration .” The Luniistore also includes Roger Hargreaves’ much loved ‘Mr Men Little Miss’ classics – with a key focus on sound design to replace the stories famous illustrations.   Lunii helping Child Development Lunii’s stories are written with an aim to stimulate children’s imaginations in an active, engaging way, which is impossible to achieve when passively looking at a screen. Alongside treasured bedtime stories and family time, Lunii helps to develop children’s vocabulary. It also encourages curiosity & inspires animated, creative thinking by putting children in control of their stories. According the the company’s founders, Lunii’s expertise is based on “the imaginary & the imagination”. Co-founder Maëlle Chassard researches and writes on the topic, leading her to believe that “building the imagination is something that is crucial to children’s development... I think that the imaginary and imagination are a really good way of obtaining self-knowledge , and self-knowledge leads to fulfilment.” With this in mind, Maëlle says that Lunii’s main objective is “developing and helping personality to grow, by feeding the imagination.” ‘My Fabulous Storyteller’: An international success The original content & works have already been translated into 8 different languages , including English, German, French, Italian & Spanish. The company is spreading across Europe and the USA. 370,000 ‘My Fabulous Storytellers’ have been sold worldwide , & they reached 7.1 million euros turnover in 2018, which is forecast to increase by 76% to 12.5 million euros in 2019 . In France, around 30 schools are already using Lunii, and the start-up’s co-founders would like to develop this network to help Lunii reach a wider audience. In the UK, Lunii is now available in Harrods , Selfridges ,in other independent shops and online .   For more information, please contact: catherine.ryall@businessfrance.fr  / +44 (0)20 8132 4582   About Lunii French start-up founded in 2014 by four friends, Maëlle Chassard, Igor Krinbarg, Éric Le Bot & Thomas Krinbarg, Lunii launched its first product ‘My Fabulous Storyteller’, along with its online audio-bookshop the ‘Luniistore’ in 2016. With 50 employees, 370,000 ‘My fabulous Storytellers’ sold and 146,000 families connected to the Luniistore, the company puts most of its success down to word-of-mouth. Lunii’s aims are simple: to enable children to discover the world, develop imagination, cultivate curiosity & learn without realising. www.lunii.fr  

Clevy to launch in Ireland at Dublin Tech Summit

Julia Balvay - 08-avr.-2019 18:27:32
Founded in May 2017, Clevy is a SaaS platform dedicated to conversational technologies (chatbot, voicebot, callbot). The Clevy platform allows companies to create conversational agents answering recurring questions. Today, Clevy is a leader on the conversational market dedicated to employees and on many use cases (HR, IT, Legal, Change Management…). In 2019, Clevy chose to wider its value proposal and opens it to B2C conversational for clients and consumers.   By providing instant answers to employees and eliminating "polluting" e-mails, Clevy enables companies to improve operational efficiency and worklife quality. Clevy can integrate any other classical communication channel (Workplace by Facebook, Google Hangout, Skype for Business, Slack, Chatbox...). Clevy is 100% owner of its technology and its performance rely on NLP (Natural Language Processing). Our platform has been awarded several times (Grand Prix de l’Innovation Digitale, Grand Prix du Jury RMSconf, Challenge Sanofi, Challenge Manpower, distinction at the AWS Summit...).   Clevy works with both private (Danone, SNCF, Crédit Agricole, Capgemini, Roche, Yves Rocher, SANOFI) and public clients (the city of Orleans, the Ministry of Army, Anah).

5 French startups to watch at Dublin Tech Summit 2018

Catherine Ryall - 29-mars-2018 11:39:18
The 1 st  edition of  Dublin Tech Summit  in 2017 was one of Europe’s largest tech conferences with  7,835,981 social media impressions, 10,000 attendees (53% international) , 100+ startups, 264 speakers, 69 countries represented and 46 partners. On the back of this success, we are pleased to announce that a French Tech delegation selected by  Business France   will be exhibiting in the  French Tech Area, in the Startup Exhibition Hall , for the duration of the Summit. Read all about the 5 high-potential and rapidly developing startups that will represent France on  18 th  and 19 th  April in Dublin . KEYMETRICS • French software startup, Keymetrics, has developed PM2, an open source process manager for Node.js apps • PM2 has been downloaded more than 45m times and is currently used by big names including Paypal and Tesla • More than 800 developer teams around the world pay for PM2 Plus, the monitoring extension, to monitor, repair errors, programme alerts and scan slow transactions • PM2 Enterprise enables corporations to carefully manage their extended node.js infrastructure with the expertise of the dedicated node.js support team, training, as well as custom dashboards and features. QARE • Qare is a medical service that connects French patients living in France and abroad with GPs and trained specialists practicing in France. • See a doctor via video consultation in less than 5 minutes, 7 days a week from your computer or smartphone • Obtain a medical prescription valid in France and Europe. The app provides a digital health record, personalised medical alerts and health programme. • More than 10 000 members, more than 2 000 consultations, more than 100 patients, 50% repeat usage, more than 50 physicians and 96% patients satisfied. • An innovative benefit for large companies to improve employees’ well-being and health AXIONE • With more than 15 years’ experience and 1,100 employees, Axione, a subsidiary of Bouygues Energies & Services, is designing and building FTTH networks in the South East of Ireland • Axione offers telecommunication services for Irish companies and telecom operators, including dedicated networks (e.g. for site & data centre interconnections) , international wholesale services (Ireland, UK, France and Africa) and radio indoor coverage for office buildings, stadiums and malls • Axione supports the local economy by contributing to the development of local businesses and creating sustainable jobs through training KUZZLE • Kuzzle is a fast-growing tech startup founded in 2016. It enables global banks, media publishing and healthcare companies to accelerate their digital innovation. • Kuzzle is a next generation Backend platform designed to power Mobile, Web and IoT apps. • Their clients include Crédit Agricole Bank, BioGen Inc., William Reed UK, Comexposium Paris and the French Institute for Public Health. • Kuzzle won the Orange Lab award 2016 in Tokyo NOMADMUSIC • Created in 2014, NoMadMusic is a classical, jazz & world music record label. The startup aims to open the borders of musical repertoires and promote access to music to the widest and most diverse audiences possible. • NoMadMusic also designs digital solutions. Their app, NomadPlay, is launching this year. It allows music lovers to play alongside the greatest artists and orchestras in the world. For instance, if you play the piano, it will digitally remove the original piano from the piece and it is up to you to play the piece. • NoMadMusic has won a number of prizes including the City of Paris’ Innovation Prize. For further information, to connect or organise a meeting with the startups, please contact: Guilhem Sirven, Trade Adviser, United Kingdom & Ireland guilhem.sirven@ businessfrance.fr For further information on this press release: Catherine Ryall, Press Officer catherine.ryall@ businessfrance.fr / + 44(0) 207 024 3613 www.youbuyfrance.com/ uk/ About Business France Business France is the French agency responsible for supporting the international development of the French economy. It is responsible for fostering export growth by French businesses as well as promoting and facilitating international investment in France. It promotes the economic image and attractiveness of France, its companies and regions. It runs and develops the V.I.E. international internship program. Please visit the  Business France website   for more information.

Limagrain Céréales Ingrédients launches 2 new ingredients

Manon Cabrol - 30-oct.-2017 16:36:45
Limagrain Céréales Ingrédients  (LCI) have developed 2 new functional ingredients for professionals in the baking industry: BRICKS and NUTRICORN. Easy to incorporate into product formulations with the option of adapting them as per the needs of clients, LCI aim to help professionals innovate and make their ingredient lists even clearer and more transparent. Meet them at  Food Matters Live on booth 267 from 21st - 23rd November 2017 to discover their solutions first-hand.   Build improvers BRICK by BRICK Conceived in-house following a thorough analysis of client requirements and extensive testing by their R&D team, BRICKS is a new range of bread improvers. This new range is now available everywhere in Europe. Suitable for baking businesses of all sizes and capacities, BRICKS has been developed especially for use in sliced bread and viennoiserie.  LCI provide the BRICKS , that is, the ‘base ingredients’ for bread improvers. BRICK by BRICK , benefitting from LCI’s advice and technical expertise, clients can build their own improver(s) fully adapted to their bread products. Aimed to be as flexible as possible to meet the various needs within the bread-making industry, the range includes several options: Ready-to use ‘bricks’ for specific requirements such as improved product softness Companies can also mix and match with a selection of ‘bricks’ as required Bespoke blend options whereby baking businesses can develop ‘bricks’ as desired. As an international agricultural cooperative group, LCI can develop formulations internally, meaning clients retain control of formulations and end-product recipes can remain confidential.    NUTRICORN: a combination of taste and health to bake better products NUTRICORN , is toasted corn germ which can be used to enhance the taste and nutritional value of bakery products.  The germ is the most nutritional part of maize grain, naturally rich in fibre (20%), protein (20%) and minerals (including magnesium, potassium and phosphorus). Nutricorn can enhance the nutritional profile of the end product. LCI toast NUTRICORN to improve product taste , which is similar to hazelnut. The toasting process is natural and ensures the nutritional value of the germ is preserved. From fully traceable maize grains grown by Limagrain farmers, the ingredient brings a crunch, a lightly toasted taste and an appealing bright colour to bakery products. Benefits of NUTRICORN: Offers the natural benefits of corn germ (fibre, protein, magnesium) while improving the taste and/or texture of bakery products Multipurpose: can be used in different bakery products, such as bread, pastries, cakes cereal bars, tortilla chips, biscuits and more Versatile: NUTRICORN can be used as a topping or baked in the product Allergen-free: does not contain any of the 14 main allergens (including gluten or nuts) NUTRICORN is rich in magnesium: only 7g of Nutricorn is all that’s needed in a final product for it to qualify as a ‘source of magnesium’, that is 57mg of magnesium per 100g! Lower costs: Nuts, and particularly hazelnuts and almonds, are expensive products and prices can fluctuate significantly. NUTRICORN is an ideal replacement for nuts in numerous products. The ingredient can lower recipe costs used as both a total and/or partial substitution.  LCI will be exhibiting at  Food Matters Live booth 267 at ExCel London from 21st - 23rd November 2017, don’t miss this opportunity to find out more about their new ingredients.   About Limagrain CEREALES INGREDIENTS A unique position, from seed to consumer Limagrain Céréales Ingrédients (LCI) is a subsidiary of Limagrain, an international French cooperative group created and directed by French farmers. LCI creates functional ingredients for professionals in the baking industry. Headquartered in Auvergne, with an international outlook, LCI’s clients benefit from the knowledge and the passion of its team, providing quality ingredients adapted to the British bakery market expectations and their specific industrial needs.   For more information, please contact: Pauline Arramy, Marketing Executive, +33 (0)4 73 67 17 82,  info.lci@limagrain.com Or, LCI UK Office: Louise Hopper, UK & Ireland sales manager, +44 (0)7774 929 749, louise.hopper@limagrain.com   For more information on this press release, contact: Business France UK (The French Trade Commission) Catherine Ryall, Press Officer,  catherine.ryall@businessfrance.fr Website:   www.youbuyfrance.com/uk/  

ONCE UPON A TIME IN FRANCE: ATOUT FRANCE LAUNCHES NEW VIDEO

Fran Lambert - 04-avr.-2016 17:23:50
Atout France is announcing the launch of its new ‘France as a modern tale’ video The video is a new twist on the classic fairy tale Cinderella, embodies key French destinations and pays homage to classic French hallmarks such as style, elegance, fashion and romance. The 1m40s video is hosted on the Atout France homepage  and will be distributed virally. Behind the story The film tells the modern story of one of the most famous fairy tales, Cinderella. Unbeknown to many, Cinderella is the creation of the French writer Charles Perrault. By taking a classic fairy tale and interpreting it in a contemporary way, Atout France portrays a tale that reflects modern France through creativity, its historical background, elegance and style. By using a glamorous Parisian setting, contemporary French designers and luxury standards synonymous with France, and subtle symbols, the film sets itself apart as a unique and original destination video. Watch the video in full here Partners and symbolism Through storytelling and Cinderella’s journey, the film incorporates key French partner destinations in a subtle and evocative way. This is achieved by carefully using renowned destination symbols and brand associations placed throughout the story. By portraying French hallmarks and destination associations, values such as culture, history, literature, food, wine, fashion and luxury aspire to appeal to British travellers. French partner   destinations involved and their associations are as follows: Paris – Iconic luxury setting Lyon – Festival of light Toulouse – Known as the pink city Bordeaux – Wine production Alsace – Gastronomy Provence – Flowers of Provence Champagne – Champagne production Alps-Mont Blanc – Mountains, snow, winter sports French Riviera – Glamour Biarritz – France’s leading surfing destination Normandy – Historical France such as the D-day landing beaches Brittany – The Breton stripes and shirts Behind the scenes The video is directed by Eric Beaupré, a Canadian filmmaker and graphic designer, and Laure Bernard, a French photographer and director. Both reside in Paris. Eric and Laure were inspired by French luxury brands, fashion photography campaigns and their artistic vision, echoing whimsical romanticism and a poetic mood. The video was shot at the famous Plaza Athénée Palace in Paris. The video is hosted online at  uk.france.fr  and on YouTube ,  and will be boosted via Atout France’s social media channels and sponsored posts. ‘What’s your Tour de France?’ campaign The film comes on the back of the launch of the 2016 edition of the ‘What’s your Tour de France?’ campaign. Now in its third year, the aim of the campaign is to increase awareness and strengthen the image of France in the UK, through creative elements such as print advertising and banner advertising on the platforms and escalators of the London Underground. Three radio spots were played on four radio stations across south-west England between 14–27 March 2016. The objective is to drive traffic to the uk.france.fr  website. As per previous years, the regular france.fr  website has been completely dedicated to the campaign. This year the site been redesigned, and now stands out with a strong visual look and humorous and enticing category labels. Emphasis has been placed on carefully chosen, engaging images, which first of all aim to inspire visitors and redirect traffic to partner websites. There are approximately 70 destinations involved in the campaign and four main carriers: Brittany Ferries, PO Ferries, DFDS Seaways, and voyages-sncf.com . New partners for 2016 are: Disneyland Paris, Novasol and Eurolines END For further information please contact: Anne Pedersen Head of Public Relations, Atout France Email:  anne.pedersen@atout-france.fr Tel: +44 (0)20 7061 6624 Web:  france.fr Note to Editors Full-length video: 1m40s A shorter 30-second version will be used as a teaser and distributed online. Full biographies on video directors are available upon request. The ‘What’s your Tour de France?’ campaign launched on 14 March and will run until the end of June. About ATOUT FRANCE - France Tourism Development Agency Atout France is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market. Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France works in partnership with public and private organisations and companies involved in the tourism industry both in France and within UK and Ireland. Atout France develops its missions internationally through a network of 35 offices located in 32 countries. Atout France is represented in the UK and Ireland from its office in London, which employs 16 staff. 

33,682 jobs created or maintained by foreign investment in France in 2015: France, first destination for British investments in Europe

Alice Faure - 24-mars-2016 17:39:49
The 2015 Annual Report: Foreign investment in France. The international development of the French economy , released on Tuesday 22 March 2016, analyses foreign investment decisions in France and their contribution to the French economy. In 2015, 962 investment decisions created or maintained 33,682 jobs, the best figure in the last five years. With an average of 19 decisions made every week, 2015 saw a 27% increase in jobs generated by foreign investment, up from 26,535 in 2014. The UK has actively contributed to these results with 81 new investment decisions leading to the creation or maintenance of 2,833 jobs in France. 20% of these investments are in the business and retail sector, with 15% in business services and 11% in ICT. Foreign companies invested primarily in production/manufacturing operations, which accounted for 30% of all foreign investments in France, generating 16,168 jobs (up from 11,601 in 2014), or 48% of all jobs created or maintained. Another key development was the increase in headquarters, as the number of new global or European headquarters rose sharply from 16 in 2014 to 27 in 2015. German firm Siemens decided in 2015 to make Toulouse (in the Languedoc-Roussillon-Midi-Pyrénées region) the global headquarters for all operations relating to its ‘Val’ range of turnkey automated metro solutions, while Canadian horticulture and agriculture specialist Premier Tech decided to expand its European headquarters in the Pays de la Loire region, creating a new automated production line and global R&D centre. The number of R&D, engineering and design projects (87) remained high, amounting to 9% of all foreign investment decisions in 2015. Foreign-owned subsidiaries in France were responsible for 28% of all business enterprise R&D expenditure nationwide, spending €8.6 billion. Regarding British investments, they are characterised by the arrival of new companies on the territory, like the coach service provider, Stagecoach, took advantage of the new regulation, quickly deploying a network of agencies in Lyon, Lille, Bordeaux, and Nantes, to provide full service solutions for their customers. British companies already established in France also shown an increasing confidence in the French economy driving investments in their existing sites. It is particularly the case for the aeronautical sector where Gardner Aerospace realised significant investments on its manufacturing sites in Midi Pyrenees (+30 jobs) to respond to increasing demand in France.   Foreign investments were received from 53 different countries in 2015, up from 47 in 2014: those from European countries remained predominant ( 60% of all foreign investment decisions), followed by North America ( 22% ) and Asia ( 13% ), in very similar proportions to 2014. The leading source countries were the United States ( 18% ), responsible for one-quarter of all inward R&D investments, Germany ( 15% ), accounting for 26% of all foreign production/manufacturing projects, Italy ( 9% ), providing 31% of inward investment in logistics, the United Kingdom ( 8% ), responsible for 22% of all foreign investment in retail outlets, and Japan ( 6% ), the fourth leading source of foreign production/manufacturing investment. BRIC nations (Brazil, Russia, India, China) represented 7% of inward investments in France (68 investment decisions), including 44 projects from China and Hong Kong. Project numbers were up for many source countries, including Canada (38 projects, + 31% ), the Netherlands (37 projects, + 12% ), and Ireland (15 projects, +114% ). France’s thriving regions and cities are often a decisive factor in attracting foreign investment to all of France’s regional economies. Ile-de-France (the Paris region), Auvergne-Rhône-Alpes and Alsace-Champagne-Ardenne-Lorraine attracted more than half of all foreign investment decisions. The leading regions by jobs created or maintained were Ile de France (Paris region), Nord-Pas de Calais-Picardie, Alsace-Champagne-Ardenne-Lorraine, and Auvergne-Rhône-Alpes. Although British projects are spread throughout France, almost two thirds are located in Ile de France ( 36% ), Nord Pas de Calais-Picardie ( 14% ) and Auvergne-Rhône-Alpes. Analysis by business activity shows that Ile-de-France attracted 64% of all foreign investments involving decision-making centres (mostly first-time investments in France). Alsace-Champagne-Ardenne-Lorraine ( 20% ) and Auvergne-Rhône-Alpes ( 17% ) stood out in attracting production/manufacturing projects, as did Ile-de-France ( 31% ) and Languedoc-Roussillon-Midi-Pyrénées ( 13% ) for R&D projects. Foreign companies currently generate 32% of French exports. Figures from the French National Institute for Statistics and Economic Studies (INSEE) show that more than one-quarter of foreign-owned company turnover in France was generated through exports in 2015, compared with 31% in the United States, 21% in Germany, 25% in the Netherlands, 15% in the United Kingdom, and 30% in Japan. “Foreign investment decisions generated 33,682 jobs in France in 2015, up 27% from 2014, amid fierce international competition to attract investment projects and the employment opportunities they entail. Working alongside its regional partners, Business France has redoubled its efforts to convince foreign investors that France should be a key business location for their projects in Europe, attracting 54% or 522 of the 962 investments recorded this year nationwide,” said Muriel Pénicaud, France’s Ambassador for International Investment and CEO of Business France.   About Business France Business France  is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship programme. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr   Media contacts: Cynthia Odsi cynthia.odsi@businessfrance.fr +33 (0)1 40 74 74 15   Clément Moulet clement.moulet@businessfrance.fr +33 (0)1 40 73 35 31   Séverine De Carvalho severine.decarvalho@businessfrance.fr +33 (0)1 40 74 73 88