Wines, Spirits, Beverages

860 reasons to visit the French Pavilion at Prowein 2018

Letizia Zitoli - 06-mars-2018 13:38:43

For the second year running, Business France is organising the French Pavilion at ProWein where 860 French wine-makers and traders will be exhibiting in halls 11 & 12. Designed to introduce the exhibitors and allow professionals to set up meetings, Business France has launched a French Pavilion at Prowein website . New to 2018: The ‘#BonjourProWein Showroom’ showcases a selection of 100 French wines and spirits picked by European professionals during 3 tasting sessions prior to the show. It’s a great opportunity to discover new products and producers (Hall 11, Stand A159). Sharing the slogan under ‘Made In France, Made With Love’, the 860 French wine merchants and producers will exhibit across total area of 70 000 sq. ft. across Halls 11 & 12, representing all French wine regions. Business France AgroFoods Department Director, Christophe Monnier, commented : “France is back, led by a generation of young wine-growers, women, and start-up entrepreneurs. France’s offer is more in tune than ever with societal expectations, with emphasis on traceability, naturalness and the direct link between producers and consumers.” Among the 860 exhibitors: 54 producers offering organic or biodynamic wines; 18 exhibitors showcasing spirits from Armagnac and cognac to pear liqueur with gold flakes; Over 800 exhibitors representing the 10 main French wine regions #BonjourProWein on social media On social media, the  #BonjourProWein hashtag is being used by Business France worldwide for conversations about the French Pavilion at Prowein. In 2017, it attracted 1.5 million views. For further information, visit our dedicated website . Find Business France in Hall 11, Stand A160 Press Contact:  Catherine Ryall, Business France UK   / +44(0)20 7024 3613 Contact: Pandora Mistry, Business France UK / +44(0)20 7024 3661 About Business France: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program. For further information, please visit: About our Partners: The French Pavilion is supported by regional players (interprofessional councils and regional bodies) to bring the winemakers together at ProWein: Alsace (Interprofessional Council of Wines of Alsace), Bourgogne-Franche-Comté (Chamber of Commerce and Industry of Burgundy Franche-Comté); Bordeaux Country, Southwest (Nouvelle-Aquitaine Food Agency - AANA) and Loire Valley (Dev’up & Food’Loire); Rhône Valley (InterBeaujolais, Inter Rhône & Auvergne - Rhône-Alpes Wines Committee), Occitanie (Inter OC & Sud de France Développement), Provence (Interprofessional Council of Wines of Provence) and Corsica (Interprofessional Council of Wines of Corsica); National Interprofessional Association of Wines of France (Anivin) & France Vin Bio represent multiple wine-producing regions.  

UK Cider only has to have 35% apples in it?

Laure Bidault des Chaumes - 16-mai-2017 12:46:40

100% apple, new premium French cidre brand  6Somewhere launches in almost 500 Tesco stores • No added sugar, flavourings or colourings, gluten-free and made from 100% apples • The brand is aimed at all those who are interested in health and what they put in their body, whilst focusing on quality and sharing good times – it’s always 6 Somewhere , don’t forget! • French cidre brand  6Somewhere plans to raise awareness of alcopops masquerading as cider Nothing but apples and craft We are working with the Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious gluten-free cidres for the UK market, made from 100% apples and nothing else. There’s an awful lot of chat about ‘craft’ going on at the moment, especially in beer. However, no-one’s really doing anything different in cider. So, if you think that using only the finest quality produce, utilising years of experience and expertise, and then calling your mate who has a bottling plant on the back of his lorry to bottle your product is ‘craft’ - then you’d love our Premier Cru from the Dupont family. Why not pair meals with cider? The sweet cidre is a perfect aperitif on a hot summer’s day, and an attractive alternative to fizzy wines for those who want to reduce their alcohol intake. The semi-dry cidre goes really well with pork (sausages, ribs and chops) and also chicken, so is a well-matched accompaniment to a BBQ with family or friends. 51% of consumers surveyed by Lightspeed/Mintel stated that apple was their favourite flavour of cider – so what a pity so few of them currently contain much of it! According to a recent survey conducted by Canvas 8 for Heineken ’Taste (41%) and quality (32%) are the priorities when choosing an alcoholic drink’.    “These new lines give customers a taste of a traditional Normandie Cidre at a great price” said Rosie Goodson, Tesco Buying Manager, “The two different cidres means that customers can try a variation of styles within the growing cider range, giving them an opportunity to explore and discover new flavours”. Both the semi-dry and sweet 6Somewhere variations (75cl bottles) will be on promotion at Tesco for £5.00 (normal RRP £7.00) from Tuesday 16th May for 3 weeks.    COMPANY BIO 6Somewhere was founded by Tony Watson who was at Carlsberg for over 20 years ending up as the Vice President National Accounts and Rik Roberts who worked at PepsiCo and Red Bull looking after a number of channels and accounts  FOR FURTHER INFORMATION CONTACT: +44 7890 275420  

ProWein 2017: 840 exhibitors on the French Pavilion

Catherine Ryall - 14-févr.-2017 10:44:40

840+ French exhibitors will be on the French Pavilion in Halls 11 and 12 in Dusseldorf, for the 24th edition of Prowein from 19th - 21st March . Organised this year for the first time by  Business France - the national agency supporting the international development of the French economy - the French Pavilion expects some 55,000 international visitors over the 3 days of the world renowned trade show. Since 1st January 2017, following the consolidation and simplification of the French Export Programme which supports French businesses in their international sales efforts, all French Pavilions at international trade shows in the agrifood and wine sectors are managed by Business France. Made In France, Made With Love The 840 French producers and traders on the French Pavilion (Stand 11A160) at ProWein in Halls 11 and 12 all share the slogan ’Made In France, Made With Love’. The French Pavilion has worked hand in hand with the regional promotional bodies to rally together their individual players: - Alsace (Conseil Interprofessionnel des Vins d’Alsace), Bourgogne-Franche-Comté (Chambre de Commerce et Industrie Bourgogne Franche-Comté) - Bordeaux and South-Western France (Agence de l’Alimentation Nouvelle-Aquitaine (AANA) and the Loire Valley (Dev’up & Food’Loire) - The Rhône Valley (InterBeaujolais, Inter Rhône & Comité Auvergne - Rhône-Alpes Gourmand), Occitanie (Inter OC & Sud de France Développement), Provence (Conseil Interprofessionnel des Vins de Provence) and Corsica (Conseil Interprofessionnel des Vins de Corse) - L’Association Nationale Interprofessionnelle des Vins de France (Anivin) and France Vin Bio which represent multiple wine-producing regions. Over the 3 days of ProWein 2017, 12 masterclass sessions are planned. Each region has a 45-minute slot to offer visitors the chance to discover their wines with a wine expert. A fresh look at French wines The Business France office in Düsseldorf has launched a competition amongst German professionals to make a winning video about France’s presence at Prowein: (M)ein neuer Blick auf Frankreich (my fresh look at France). Before the fair, a jury of professionals will select the most creative videos which will be projected on the information desk of the French Pavilion ( stand 11A160 ). The French Pavilion at ProWein goes social On social media, a dedicated hashtag #BonjourProWein has been launched by Business France officesworldwide to talk about the French Pavilion at Prowein. v\:* {behavior:url(#default#VML);}o\:* {behavior:url(#default#VML);}w\:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);} Don’t hesitate to contact us for an exhibitors’ catalogue, a programme of events or to enroll for a masterclass! Laure Monrozier Trade Adviser Wine & Spirits Tel : +44(0) 207 024 3656 Pandora Mistry Trade Adviser Wine & Spirits Tel : +44(0) 207 024 3661

Grand Cercle des Vins de Bordeaux: 2016 En Primeur wine tasting event

Alice Faure - 04-avr.-2016 15:52:52

On Wednesday 23 rd March , Business France and the Grand Cercle des Vins de Bordeaux – an organisation that improves the quality and ethical practices of 183 chateaus in the Bordeaux region of France – were delighted to showcase nearly 50 crus at an En Primeur press and trade event in London. For the past few years the wine department at Business France has been working with the Grand Cercle des Vins de Bordeaux to organise special wine tasting events at elegant London locations, to which it has been inviting influential represetnatives of both trade and press. This year, the event was held at the famous Méridien Hotel in Piccadilly and over 140 members of the press and trade attended. Marie-Laure Lurton of Château La Tour de Bessan  described this evening as “a rendez-vous that we couldn’t miss.”  She adds, “I have been attending this event for four years now and it’s always a good opportunity to test the waters.”    Regular attendee Jean-François Quenin, President of the Wine Council of St. Emilion, Chateau de Pressac , Saint-Emilion Grand Cru Classé , has been a loyal attendee for the last five years and reiterated   his desire to develop his business in England.   Despite finding that the English market has recently become more distant towards French wine, he believes that this kind of wine tasting is always a very good opportunity for advertising. “Every year, this En Primeur brings together a growing number of new winemakers interested in the English market and I have found many loyal clients thanks to this event. C HATEAU DE PRESSAC:  A OC Saint Emilion grand cru – This historic estate (it was at the Château de Pressac that the battle of Castillon took place bringing an end to the 100-Year War) was bought in 1997 by Jean-François et Dominique Quenin. In fact, this kind of En Primeur event can be very specific and as Philipe Aubertin (Château Saint-Robert and Château Bastor Lamontagne) explains, “it’s usually an opportunity to meet up with clever and agile restaurateurs, distributors and wine shops, and a chance to taste all the young wines in one place and therefore to create their wine offer for the coming season.” The point is to assess the potential of wines and to buy them at a much lower price than what they will cost at the moment they hit the market. Such moves are considered as an investment, because of a potential increase in price of a wine bottle over the years. “ En Primeur  wine tasting events are a good way to do fundraising or networking while finding your favourite wine. We are very positive and thankful to be a part of this event for the first time,” says Thierry Perdigon of Château de Carles. “A classy and professional event” Attendees were enthusiastic about the range of wines and enjoyed the beautiful Terrace Grill & Bar overlooking Piccadilly. Daniel Loh, who recently took over management of The Strafford Arms was amazed by the quality of the event: “The different wines we’ve been tasting are of a high quality and all the conditions are perfect for a truly nice evening. It is a relaxed yet professional atmosphere here, everybody is curious and really wants to taste the wine seriously; it’s a classy and professional venue.” If you missed this event, don’t worry! Business France is organising a free sparkling wine tasting event on Thursday 21 st April at its offices in London. Around 40 types of crémant hailing from six regions will be showcased by 15 different French producers at this press and trade event. To register, click  here About the Grand Cercle des Vins de Bordeaux The Grand Cercle des Vins de Bordeaux, a new association, came into existence thanks to Alain Raynaud, its president and founder. Mr Raynaud has brought together the wines of the Right and Left Banks under one entity. The Cercle Rive Droite, established in July 2002, has represented a selection of 138 wines for the past ten years. The Cercle Rive Gauche was founded in April 2013. A parallel association to the Cercle Rive Droite, it currently groups together 50 wine estates carefully selected for the quality of their wine. The concept is to take advantage of the drive and efficiency of the Cercle Rive Droite, to promote the fine wines of the Médoc, Graves, Sauternes and Barsac. With almost 200 wines, the Grand Cercle des Vins de Bordeaux showcases a selection of Bordeaux wines selected for their high quality during its trips abroad. Its vocation is to prove that there are superb, top-of-the-range, reasonably priced varieties of wine from Bordeaux! About Business France Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes the companies, business image and nationwide attractiveness of France as an investment location, and also runs the VIE international internship programme . Founded on 1 st January 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 members of staff both in France and across 70 countries around the world, who work with a network of public- and private-sector partners. For further information, visit:  

Producing the best wine is not enough to survive on the global market

Fran Lambert - 08-oct.-2015 11:57:00

“In 2015, the global wine and spirits market is still thriving and France remains one of the best wine producers and exporters in the world”, says Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.   France at the heart of global competition France is facing more and more competitors such as Italy and Spain, but also Chile, Argentina, South Africa, Australia and New Zealand. Even if “in the future, consumers will drink less but much better, ”  it is a worldwide competition “to survive on the global market; producing the best wine is not enough, ”  asserts Commeau. The best wine at the best price This is why over the past few years, French companies, producers, makers and traders, have started to improve the quality of their products, and now export the best wine at the best price. The three main strengths of France To face this competition, France relies on its many strengths, ranging from its variety to its quality and price. Boasting regions such as Burgundy, Bordeaux, Loire Valley, South of France, Alsace and Champagne, sparkling and sweet wines, France has “a great many wines at a great many prices for such a small country.” Development of the organic wine market French companies have also been developing one new aspect of the wine market. “800 hundred French wine makers are now doing organic wine”, states Commeau. This is a new and necessary trend, as so many countries now want to import this type of wine. New wines for Asia and champagne for the UK A strategy linked with the ability of France to find new opportunities and develop wines for new markets like Asia; China in particular. “We have to prospect and organise wine tastings in Asia, but not only in Asia," says Commeau.  “ The USA remains a big consumer and our closest neighbours are our biggest clients, especially the UK, the main market for France thanks to its demand for champagne. French wine in this market is becoming more and more sophisticated.” The role played by France in the wines and spirit global market has evolved even further. Every year, France organises wine tours at the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to correctly pair French wines with local food. According to Commeau, “exporting and promoting wine abroad is good but we also need to train professionals in the sector.” More information on French wine companies can be found here .

The Food and Drinks Department (Pôle Agrotech) facilitates trade between France and the UK by enabling French food and drink companies to develop their export strategy in relation to the British market, and British companies to identify French business partners or source specific French products. In an effort to capitalise on international trade opportunities, the Department provides clients with key information on the British market, tailored consultancy advice, and assistance in canvassing British distributors and potential business partners. The Department regularly organises themed B2B events, which represent unique networking opportunities and an ideal platform for French companies to exhibit their products to interested buyers. Besides this, a range of individual partnering services is also available. The activity of the department is divided into three sub-groups to cover the food, drink and farming machinery sectors. Food and Drinks Department Olivi


    You Buy France 


    Rail industry 







Press area & Media Gallery