Screen-free Storyteller show potential of audiobooks for Child Development

P Atkinson - 04/10/19

 

 

London: Lunii has created a publishing house for children and it is unlike any other: paperless & screen-free. Available in 9 languages, the start-up’s family favourite ‘My Fabulous Storyteller’ is available now in the United Kingdom and Ireland, stimulating children’s imagination & creativity and encouraging them away from screens. According to the PA Publishing Yearbook 2018, sales of audiobooks increased by 194% in 5 years, & saw a 43% increase in sales from 2017 to 2018 – Lunii opens this increasingly popular storytelling medium up to children.

Lunii:

  • Lunii’s ‘My Fabulous Storyteller’ is an interactive audio storytelling experience for children aged 3-8.
  • It is a screen-free entertainment system with no EMF emissions designed to stimulate children’s imagination.
  • ‘My Fabulous Storyteller’ comes with 48 stories & access to the ‘Luniistore’ (Lunii’s online audio store) where over 1500 more stories, rhymes & quizzes are available to purchase across 9 different languages.
  • In the UK, Lunii is already available in Harrods, Selfridges and in other independent shops for £59.95 RRP.

Lunii: a portable, child-sized, interactive experience

‘My Fabulous Storyteller’ is similar in size to a paperback, but can hold up to ten story albums. Each album can contain between 6 and 48 stories, adding up to more than 100 stories and 14 hours of listening. By using the selection wheels on their ‘My Fabulous Storyteller’ children can build their own stories, choosing whether to follow the tale of a hero or a heroine, as well as picking the secondary character, setting and object.
Lunii’s small and sturdy design is just right for children, & can be used with headphones, and so can be used anywhere, anytime.

The ‘Luniistore’: an entire pocket library

An online bookshop and toy box, the Luniistore is a computer application that enables you to buy and upload original Lunii content onto ‘My Fabulous Storyteller’. There are more than 1,500 stories across 9 different languages available on the Luniistore. Once albums have been purchased, simply plug in My Fabulous Storyteller to a computer via a USB cable to load them. When the Storyteller is full, purchased stories aren’t lost – they are still stored on your Luniistore account, and can be listened to again at any time.

The ‘Luniistore’: A growing database

The ‘Luniistore’ offers original content adapted to different age groups, following the adventures of pirates, magical kingdoms, good night stories amongst many others. In January this year, Lunii launched a partnership with Petit Bambou to include ‘My Little Meditations’, 6 guided meditations, “because meditation is not just for adults and because it helps concentration.”

The Luniistore also includes Roger Hargreaves’ much loved ‘Mr Men Little Miss’ classics – with a key focus on sound design to replace the stories famous illustrations.

 

Lunii helping Child Development

Lunii’s stories are written with an aim to stimulate children’s imaginations in an active, engaging way, which is impossible to achieve when passively looking at a screen. Alongside treasured bedtime stories and family time, Lunii helps to develop children’s vocabulary. It also encourages curiosity & inspires animated, creative thinking by putting children in control of their stories.

According the the company’s founders, Lunii’s expertise is based on “the imaginary & the imagination”. Co-founder Maëlle Chassard researches and writes on the topic, leading her to believe that “building the imagination is something that is crucial to children’s development... I think that the imaginary and imagination are a really good way of obtaining self-knowledge, and self-knowledge leads to fulfilment.” With this in mind, Maëlle says that Lunii’s main objective is “developing and helping personality to grow, by feeding the imagination.”

‘My Fabulous Storyteller’: An international success

The original content & works have already been translated into 8 different languages, including English, German, French, Italian & Spanish. The company is spreading across Europe and the USA. 370,000 ‘My Fabulous Storytellers’ have been sold worldwide, & they reached 7.1 million euros turnover in 2018, which is forecast to increase by 76% to 12.5 million euros in 2019. In France, around 30 schools are already using Lunii, and the start-up’s co-founders would like to develop this network to help Lunii reach a wider audience.

In the UK, Lunii is now available in Harrods, Selfridges,in other independent shops and online.

 

For more information, please contact:

catherine.ryall@businessfrance.fr / +44 (0)20 8132 4582

 

About Lunii

French start-up founded in 2014 by four friends, Maëlle Chassard, Igor Krinbarg, Éric Le Bot & Thomas Krinbarg, Lunii launched its first product ‘My Fabulous Storyteller’, along with its online audio-bookshop the ‘Luniistore’ in 2016. With 50 employees, 370,000 ‘My fabulous Storytellers’ sold and 146,000 families connected to the Luniistore, the company puts most of its success down to word-of-mouth. Lunii’s aims are simple: to enable children to discover the world, develop imagination, cultivate curiosity & learn without realising.

www.lunii.fr

 

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The Tech Services and Press Department assists French companies with their international development strategy and promotes trade between France and the UK. In order to maximise commercial opportunities between French and British companies, the Department organises French Pavilions key exhibitions in the UK as well as meet-the-buyer events, and offers individual prospecting trips and exploratory missions. We cover various industries including telecommunications, audiovisual/multimedia services and technologies, video games, software and IT services, Internet services/technologies and e-commerce solutions, together with B2B services in marketing, HR, real estate as well as the financial sector.   Isabelle Tibayrenc Manager isabelle.tibayrenc @businessfrance.fr Tel: +44 (0)20 7024 3634 Teresa Marshall Senior Trade Development Adviser teresa.marshall@ubifrance.fr   Tel: +44 (0)20 7024 3644 Samy Kheloufi Trade Devel

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