860 reasons to visit the French Pavilion at Prowein 2018

Letizia Zitoli - 06/03/18

For the second year running, Business France is organising the French Pavilion at ProWein where 860 French wine-makers and traders will be exhibiting in halls 11 & 12. Designed to introduce the exhibitors and allow professionals to set up meetings, Business France has launched a French Pavilion at Prowein website.

New to 2018: The ‘#BonjourProWein Showroom’ showcases a selection of 100 French wines and spirits picked by European professionals during 3 tasting sessions prior to the show. It’s a great opportunity to discover new products and producers (Hall 11, Stand A159).

Sharing the slogan under ‘Made In France, Made With Love’, the 860 French wine merchants and producers will exhibit across total area of 70 000 sq. ft. across Halls 11 & 12, representing all French wine regions.

Business France AgroFoods Department Director, Christophe Monnier, commented: “France is back, led by a generation of young wine-growers, women, and start-up entrepreneurs. France’s offer is more in tune than ever with societal expectations, with emphasis on traceability, naturalness and the direct link between producers and consumers.”

Among the 860 exhibitors:

  • 54 producers offering organic or biodynamic wines;
  • 18 exhibitors showcasing spirits from Armagnac and cognac to pear liqueur with gold flakes;
  • Over 800 exhibitors representing the 10 main French wine regions

#BonjourProWein on social media

On social media, the #BonjourProWein hashtag is being used by Business France worldwide for conversations about the French Pavilion at Prowein. In 2017, it attracted 1.5 million views.

For further information, visit our dedicated website. Find Business France in Hall 11, Stand A160

Press Contact:  Catherine Ryall, Business France UK
catherine.ryall@businessfrance.fr  / +44(0)20 7024 3613

Contact: Pandora Mistry, Business France UK
pandora.mistry@businessfrance.fr / +44(0)20 7024 3661

About Business France:

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.

For further information, please visit: businessfrance.fr

About our Partners:

The French Pavilion is supported by regional players (interprofessional councils and regional bodies) to bring the winemakers together at ProWein:

  • Alsace (Interprofessional Council of Wines of Alsace), Bourgogne-Franche-Comté (Chamber of Commerce and Industry of Burgundy Franche-Comté);
  • Bordeaux Country, Southwest (Nouvelle-Aquitaine Food Agency - AANA) and Loire Valley (Dev’up & Food’Loire);
  • Rhône Valley (InterBeaujolais, Inter Rhône & Auvergne - Rhône-Alpes Wines Committee), Occitanie (Inter OC & Sud de France Développement), Provence (Interprofessional Council of Wines of Provence) and Corsica (Interprofessional Council of Wines of Corsica);
  • National Interprofessional Association of Wines of France (Anivin) & France Vin Bio represent multiple wine-producing regions.


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The Food and Drinks Department (Pôle Agrotech) facilitates trade between France and the UK by enabling French food and drink companies to develop their export strategy in relation to the British market, and British companies to identify French business partners or source specific French products. In an effort to capitalise on international trade opportunities, the Department provides clients with key information on the British market, tailored consultancy advice, and assistance in canvassing British distributors and potential business partners. The Department regularly organises themed B2B events, which represent unique networking opportunities and an ideal platform for French companies to exhibit their products to interested buyers. Besides this, a range of individual partnering services is also available. The activity of the department is divided into three sub-groups to cover the food, drink and farming machinery sectors. Food and Drinks Department Olivi


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