Créative France

2019 France Attractiveness Scoreboard: Green Growth, Structural Strengths & R&D initiatives key to France’s high attractiveness ranking

Penny Atkinson - 22-oct.-2019 10:21:48

  2019 France Attractiveness Scoreboard: Green Growth, Structural Strengths & R&D initiatives key to France’s high attractiveness ranking     As the world’s sixth-largest economy, France reaffirms its position as the leading host country for production investment in Europe and in 2018 became the first host country for R & D activities. The move towards a carbon-free economy and the importance put on Green Growth are key factors in France’s economic resilience.   Business France and the French Treasury Directorate presented the “2019 France Attractiveness Scoreboard” at this week’s “France des Solutions” forum. The Scoreboard judges the attractiveness of France compared to 13 other members of the Organization for Economic Cooperation and Development (OECD). Now in its 10 th edition, the France Attractiveness Scoreboard examines a large amount of economic data & compares the countries’ performances. The scoreboard’s analysis of economic indicators highlights several other factors behind the French economy’s key strengths, include structural factors, business creation & future-proofing initiatives. French government resolve to boost industry Bruno Lemaire, Minister for the Economy and Finance, notes, “ our country is improving on many of the main attractiveness factors, as seen from its progress in various international rankings. We have seen improvements in innovation, cost competitiveness and corporate finance. France has been the leading European country for hosting industrial projects for over 15 years. This reflects the government’s determination to strengthen French industry; on top of businesses benefitting from the tax incentive for investments in robotization and digital transformation, the creation of 124 industrial regions and the ongoing simplification of administrative procedures , we have begun to develop a Pact for Full Employment . This pact aims to significantly increase the share of industry in our economy .” Key structural strengths preparing economic activity for the future France has excellent worldwide travel connections. The country benefits from high-quality airport infrastructures , with Paris Charles de Gaulle ranked 2 nd for cargo transport (after Frankfurt), and 2 nd for passenger numbers (after London Heathrow). Their rail freight transport is also extensive: ranked 3 rd among selected European countries, after Germany and Poland. The rail network will see further improvements thanks to the 10-year plan to overhaul the network (Rail Reform Act of June 28, 2018). Businesses in France enjoy a high-quality telecommunications infrastructure, with the highest fixed broadband penetration rate among the countries and one of the highest wireless rates (ranked 2 nd ). Launched in February 2013, the High-Speed Broadband France Plan aims to cover the entire country by 2022. The country is also modernising, with the digitalisation of public services. According to the United Nations E-Government Survey 2018 France is ranked 2 nd in the world for online services, and 9 th for e-government (4 th in this scoreboard’s sample). The digitalisation of public services is an ongoing economic matter, as seen with the implementation of a PAYE income tax system on 1 st January 2019. Increase in new business creation, with a focus on industry The start-up enterprise rate across the whole French economy has consistently stayed above 9% since 2008, putting France in 3 rd position after the UK and Poland. In manufacturing, this rate was 7.3%, with the rate having remained above 7% since 2009. This contradicts the negative growth experienced by German industry since 2013. In 2018, France’s manufacturing industry had the lowest increase in labour unit costs amongst the selected countries (+0.1%). In comparison, labour unit costs in the manufacturing industry increased by +2.3% among the EU-28. R&D at the forefront of Government initiatives France has the world’s most beneficial tax treatment for businesses research and development expenditure. The country’s cost competitiveness in R&D activities has strengthened since 2008. The cost of employing a researcher in France has decreased by 28% thanks to the research tax credit and accompanying grants. R&D expenditure in France rose by 1.8% in 2018, the highest increase in recent years. “ The action plans implemented by the government to strengthen the country’s structural key strengths and the choice, in the field of research and industry, to maintain the research tax credit or to win the industrialization race with the competitiveness and employment tax credit (CICE), along with the recent announcements from the National Council for Industry, have all helped to improve our ranking for a number of different fundamental criteria, ultimately making France more attractive ,” said Christophe Lecourtier, CEO of Business France. Aiming for a carbon-free economy Several government initiatives have been led in recent years, including the Climate Plan to achieve carbon neutrality by 2050, or the 2015 Paris Agreement for an evolution towards sustainable development : Green growth boosts economic and job opportunities, notably in green energy. According to EurObserv’ER, France was Europe’s 3 rd largest employer in the renewable energy sector in 2017 , with 140,700 jobs (0.5% of its working population). “ The importance placed by the government on the low-carbon economy and technological innovation through events such as Make our Planet Great Again, the One Planet Summit and Tech for Good, which recently brought together 80 CEOs of major businesses from the global digital ecosystem to find innovative ways to protect the environment, indicates the way forward for the many startups that form part of our innovative economy ,” concludes Pascal Cagni, Chairman of Business France and Ambassador for International Investment. Electricity rates are especially attractive for companies operating in France. They are among the most competitive in Europe due to careful management of electricity generation and the national grid. Electricity rates in France are stable, with a 0.3% rate change for 70,000 to 150,000 MWh, versus 0.9% in Germany and Ireland, 1% in Italy.  

2016 Annual Report: Foreign investment in France

Laure Bidault des Chaumes - 27-mars-2017 12:50:30

1,177 foreign investments decisions in France in 2016, with 85 British investments projects accounted for and 3,713 jobs created. France, first destination for British investments in Europe Business France published yesterday the “2016 Annual Report: Foreign investment in France. The international development of the French economy”, which analyses foreign investment decisions in France and their contribution to the French economy. In 2016, 1,117 foreign investment decisions created or maintained 30,108 jobs in France, up 16% from 2015. That’s 3 investment decisions per day made thanks to the assets France present: its geographical location, infrastructures, transport links, great industrial quality and diversity, high productivity and a highly-qualified work-force. France continues to attract investments in strategic functions and remains the first country for investments in the manufacturing industry. In fact, in 2016, 25% of foreign investments were focused on production, which represents 37% of employment. To showcase, Bolton Group (Italy), decided to invest 2.5 million euros in the extension of its branch Saupiquet, in Quimper, and the Swiss Liebherr Aerospace invested over 14 million euros on its production site in Toulouse. Foreign investors in Europe increasingly recognise French innovation and the French Tech ecosystem, a true lever for French attractiveness. In 2016, 115 investment decisions were Research and Development, engineering and design, which confirm this trend. For example, the Italian TAS Group invested 4 million euros in its Sophia-Antipolis site, and the German equipment giant Continental engaged in the connected vehicles revolution created a dedicated R&D site in Toulouse. The UK has actively contributed to these results, with 85 investment decisions accounted for in 2016, leading to the creation or maintenance of 3,713 jobs in France. To date, over 2,800 British companies are present in France, where they employ over 230,000 people. In 2016, France was the first destination for British investments creating jobs in Europe. It is home to 25% of projects, followed by Germany with 14% and Spain with 9% of projects. 32% of British investments were the creation or expansion of retail stores/units, 27% of investments were in the creation or expansion of decision centres (23 in total), and 25% the creation or expansion of production centres (25% of investments). It is worth mentioning that 24% of investment in retail stores in France is done by British companies. Presence of British companies in France is sectorial. The main sectors are commerce and distribution (24%), consultancy, engineering and operational services to companies (19%), and textile, industrial textile, fashion and accessories (15%). British investments can be demonstrated by the British group AstraZeneca Plc , which specialises in treatment against asthma and employs 1,500 people in France. The group decided to invest in the extension of its production plant in Dunkirk by planning a new production line, creating a dozen jobs. Based in the United Kingdom, BSRIA LTD is an international organisation for testing, instrumentation, research and consultation that produces specialised services in construction and building. The group has invested 1.5M€ in the opening of a calibration laboratory in Lille, in Hauts-de-France (North of France). BSRIA will be recruiting around 10 people. The industrial group Tata sold its branch of European aciers longs to the British group Greybull Capital . The company also acquired the French production plant of Hayange in the Grand-Est (East of France). It plans to invest 495 M€, realising its first investment in France. The leading 5 British companies in terms of employment in France are Kingfisher PLC, commerce and distribution that specialises in furniture and home equipment created between 18,000 and 20,000 jobs. It is followed by the hospitality group Compass with 15,000 jobs created. The next are financial, banking and insurance services Bridgepoint Advisers Group Ltd, Intermediate Capital Group PLC and HSBC Holdings PLC, each creating just over 10,000 jobs. British companies invest throughout France’s thriving regions and cities, which are key for attracting investment, although over a quarter of investments (26%) are located in Ile de France (Paris region), 13% in Hauts-de-France and Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes (9% each). The 2016 annual report demonstrates that France is open, attracting companies of all sizes, of all sectors and of all nationalities and remains a privileged destination for foreign investors. The second season of the French Tech Ticket, with over 2700 candidates, is a testament to the real attractive potential of our country, where access to financing is now considered the most performant in Europe. The success of a project is also the quality of its interlocutors that guide the investors to realise their investment. This is the role of Business France and its teams. Out of 1,177 foreign investment decisions, 643 received support from Business France and its regional partners, up from 522 in 2015. Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Press Contacts

Business France publishes improved operating results across the board

Laure Bidault des Chaumes - 03-mars-2017 13:17:15

Business France has continued to build upon its success for the second successive year following its creation in January 2015, according to improved operating results across the board published Thursday, as greater synergies between supporting French exporters and attracting foreign investment to France start to pay off. The number of SMEs and mid-size companies benefiting from Business France’s export services increased from 9,755 in 2015 to  9,993 in 2016 , including 5,682 through collective events (France Pavilions at international trade fairs, business meetings, etc.) and 3,429 receiving customized support. 462 collective events  were organized abroad as part of the France Export Program, including  152 France Pavilions . Criteria for providing customized support and follow-up to growth SMEs and mid-size companies, in partnership with France’s public investment bank Bpifrance, showed that  1,101 businesses  had initiated their international action plan by the end of 2016, well ahead of an initial target of 1,000 by the end of 2017. Business France’s strategy to make the VIE International Internship Program a leading bespoke solution in foreign countries for businesses and young professionals alike can be seen by the surge in interns taking part in the program, rising from 9,006 in 2015 to  9,572 by the end of 2016  in 134 countries. One business in two  receiving support from Business France in 2016 struck at least one trading agreement, while three in four businesses found new potential trading partners. Moreover,  643 foreign investment decisions receiving support from Business France  and its regional development partners were successfully completed during the year, up from 522 in 2015, while the total figures for foreign investment projects and jobs generated in France will be published in late March 2017. No fewer than 1,553 foreign investment projects were identified and followed up in 2016, up from 1,333 in 2015, while Business France teams organized around a thousand site visits for foreign investors. Business France currently operates in  73 different countries , having doubled its presence throughout the world to attract foreign investors, opening new branches in Kuwait and Ethiopia in 2016, along with two offices in Iran and Nigeria. As France’s leading player in the international development of the French economy, Business France signed or renewed a number of public and private partnerships in 2016, which included agreements with France’s public investment bank Bpifrance, French Chambers of Commerce and Industry both within France and internationally, France’s foreign trade advisors (CCEFs), Expertise France, Atout France, the French Trademark and Patent Office (INPI), the French Trade Entrepreneurs Federation (OSCI), the French Employer Federation MEDEF International, the French Development Agency (AFD), Euler Hermes, Société Générale and Crédit Agricole. Business France also looked to strengthen its regional partnerships in 2016 by signing a cooperation agreement in September with France’s regions, enabling them to work more closely with the agency’s various business lines and global network. “These excellent results for 2016 are an endorsement of how Business France has been set up to operate. After an excellent start in 2015, we have now built upon our early success. For this, we can thank the unstinting commitment, expertise and capabilities of our 1,500 personnel, who hail from 65 different countries and together provide active support to help businesses succeed, whether this be in export markets or by investing in France. The coming year will see an even greater impact, as we work increasingly closely with public- and private-sector partners, especially in France’s regions,” said Muriel Pénicaud, CEO of Business France and Ambassador for International Investment. Business France  is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Media contacts: Cynthia Odsi  +33 1 40 74 74 15 Clément Moulet  +33 1 40 73 35 31

Business France, named best national agency for internationalisation and development of companies

Adeline Perrault - 02-déc.-2016 16:15:28

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France presents its creative credentials

Alice Faure - 24-févr.-2016 12:56:41

London, Tuesday 23 February 2016 – French entrepreneurs and creative pioneers descended on Shoreditch on Tuesday as a new campaign launched to showcase French innovation and creativity. Créative France is an international campaign to promote French economic development in the UK and around the world.   The campaign is the brainchild of Business France, the agency for the international development of the French economy. Backed by pioneers such as star chef Hélène Darroze and designer Philippe Starck, the campaign draws on examples of French innovation in sectors such as food, technology, healthcare, tourism, transport, culture, luxury goods, fashion and design. Among the innovations on show at the Shoreditch House launch event on Tuesday were Romy Paris , a Nespresso-like machine that makes fresh face cream, DJ turntable app Edjing , which emulates a real turn table, and the Sensorwake alarm clock which shakes sleepers from their slumbers with scent rather than sound. These innovations and others involved in the campaign, from the likes of Airbus and Deezer, bear testimony to the innovative strength and creativity of the French business community. Each innovation on display at the launch event was showcased by one of the pioneers who brought it to market while a panel discussion explored the unique facets of French innovation and business culture.    Panellists included Jean-Baptiste Hironde (CEO and founder of Djit, creator of Edjing ), Christophe Arnaud (UK Managing Director of BluepointLondon and Bluecity ), Quentin Sannié (CEO and founder of Devialet ) and Daniel Benamran (UK Managing Director of BlablaCar UK ). Britain and France are two of the most innovative and pioneering nations in the world. There are already many instances of collaboration between British and French entrepreneurs and France is an attractive destination for UK investors with almost 2,300 British companies employing more than 230,000 people in France. We want to build on that success and that shared affinity for creativity and we hope this campaign will go some way to achieving that goal. - Muriel Pénicaud, CEO of Business France. Muriel P é nicaud also announced the winner of the #CreativeNext contest: Allegorithmic is an innovative company developing a new generation of 3D creation tools, used by the computer games, visual effects, design and architecture industries. #CreativeNext is a Twitter competition to select a French innovative entrepreneur. The winner will have the chance to be part of the wider Cr é ative France campaign with a dedicated visual. *** More on Créative France is available: -  in the digital press folder: -  on the campaign website: The France Attractiveness Scoreboard is available at: Follow us on Twitter: @creativefrance About Business France Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on 1 January 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, visit: Press contact Fran Lambert Communications & Marketing Adviser Business France United Kingdom +44 (0)20 7024 3613

Great Minds Think Alike: French Innovators At Emtech

Alice Faure - 05-févr.-2016 11:57:57

      France is undergoing a start-up renaissance driven by a new generation of entrepreneurs, investors, engineers, designers, and other talented people we can call "innovators". It’s a new Start-up Republic, home to vibrant tech hubs and a hotbed of talent, impregnated with a strong entrepreneurial culture. The name of this movement is "La French Tech", a banner shared by French start-ups and the French government which supports them. Launched in 2013, the €200 million initiative supports French start-ups and places them under a single and powerfulbrand, both in France and abroad. In 2015, Business France was given the responsibility to promote the French Tech brand and initiative internationally. This means showing the world that not only is France an innovation hotspot, but that it is also going through a deep cultural and mentality change, making it more start-up friendly than ever. This catalogue is meant to break the myth of aclosed-to-foreign investment country of bureaucrats where innovation is stifled. France has always celebrated creativity, but in the past we were too shy about marketing and developing our ideas. Today, innovation is being unshackled from theory and encouraged to grow in the real world. While our English may still sound very French (and even that is changing!), we do speak the language of business and our start-up communities are thriving. We did invent the word "entrepreneur" after all… This is just a start. There is still much we can do to unleash the full potential of French creativity, but the ambition and talent are there, waiting to be unleashed as this silent revolution gathers pace. The following pages present some of the young faces behind this silent revolution. They are the ten winners of the French edition of the MIT Innovators Under 35 , and they embody this generation of bright people trained in the best schools, who dream big, are open to the world and welcome the ideas of others. Their stories speak better than any graph, figures orcomplicated argument we could come up with. They show that France is breeding a new generation of entrepreneurs equipped to provide the most innovative solutions to world’s problems. See for yourself! France has a track record in disruptive technology, from the Minitel service, a precursor to the internet, to the SIM card. Today’s start-ups bathe in the same pools ofcreativity and innovative research, and enjoy world-class digitalinfrastructure and a supportive business environment. For some years now, theFrench Tech ecosystem has shown an incredible dynamism, driven by a new generation of entrepreneurs, investors, engineers, designers, and other talented people. France is a new start-up Republic, home of vibrant tech hubs and talents impregnated with a strong entrepreneurial culture. The name of this movement is "La French Tech", a brand shared by French start-ups and the French government, which supports them. Our renowned tech know-how and talented engineers have turned into business-orientated entrepreneurs who think globally and dream big (in English!). While start-ups make headlines abroad, in France, new generation of charismatic entrepreneurs are inspiring others to follow their lead. Belying its reputation as a nation of bureaucrats, now 37% of all French people say they want to start their own business (source: Viavoice, October 2014). The rest of the world is starting to take note. At the Consumer Electronics Show in Las Vegas this year, the French delegation created quite a buzz. The aim is to showcase young talent and leaders in science and technology who are at the cutting edge of economic and social development. 2015 marks the third "Innovators Under 35 France" event, selecting and rewarding projects with the potential to have a real impact and positively affect millions of lives. The first two "Innovators Under 35 France" events have already distinguished 20 exceptional young minds working in a number of different technological fields. More than 150 applications were presented this year. We are proud to present the ten winners and their remarkable projects on the following pages. These bright young people, who have all benefited from an education system that is well adapted to train the best of tomorrow’s innovators, have found creative solutions to the world’s problems in a unique and unprecedented way. About Business France Business France is the national agency promoting internationalisation of the French economy. It is responsible for fostering international expansion and export growth among French companies, as well as seeking out and facilitating international investment in France. It promotes the attractiveness and economic image of France, its companies and its regions. It manages and develops the International Company Volunteering (V.I.E.) scheme. Established on 1 January 2015, Business France was formed by merging Ubifrance and the Invest in France Agency. Business France has 1,500 employees in France and 70 other countries. It is supported by a network of public and private sector partners. For more information on Business France, visit:

What if we were to cast aside current preconceptions of France?

Alice Faure - 03-févr.-2016 11:24:12

Créative France favours the element of surprise, immersing us in a landscape full of hidden treasures showcasing unexpectedly ingenious features. On one side, a typical French garden reflects the excellence and expertise for which France is renowned. On the other, France emerges as a nation full of creativity, innovation, disruptive technology, strong commitment and collaborative partnerships. French creative culture does indeed exist, fostered by a unique approach combining cutting-edge technology, savoir-faire, art de vivre, realism and innovative inventions. This combination reflects change in a society that is not only inspired by its roots but driven by its entrepreneurial spirit. The flagbearers for this creative culture of surprises, technology, poetry and effective inspiration are mostly young businesses looking for an edge in their designs. From coming up with an idea to implementing it, French creativity demonstrates its power to enrich our daily lives, improve the quality and sustainability of products and services, and play its part in advancing society. Amidst this creative landscape, a musical instrument lies alongside beside surgical pliers; an exoskeleton stands beside an amphibious boat; a wall plate hangs beside a photovoltaic film. French design embodies this bold blend of culture, economy and industry, by finding a creative balance all of its own that is recognised the world over. This creative melting pot owes nothing to chance, channelling its extraordinary ability and versatility into envisaging and initiating dialogue across different professional cultures. Projects both big and small presented as part of the Créative France campaign showcase an impressive human adventure and reveal a message of optimism and confidence. CRÉATIVE FRANCE , POWERED BY BUSINESS FRANCE

Créative France Créative France is the story of accentuating the ‘creative’, both literally and figuratively. It’s the story of a different approach, of the spark ignited by phrases and by words and images. It’s the story of an airliner that gains a second deck, of a coding school that becomes a nexus for learning, of a pastry that is coveted like a precious jewel. It’s the story of a strong visual identity that is at once bold, elegant, prominent, modern, dynamic, surprising, flexible and unifying. It’s the story of a creative, unconventional campaign that highlights our country’s full range of strengths, skills and savoir-faire. And for good reason – France is at the forefront of technology, design, industry and education, to name but a few sectors. It’s the story of France today: solid fundamentals enhanced by an outstanding ability to innovate and a constant push to break new ground. Equal parts pla


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