Creative France

Phutachart CHAIWATANA - 07/04/16

It’s the story of Cédric Villani, an unrivalled mathematician whose unusual and anachronistic look sets him apart.
https://youtu.be/y4H1uwpj0rU?list=PLDfE9Oh4V62v-lt0aGxfn4RFHWcdO3IlH

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  THE STORY BEHIND CREATIVE FRANCE   Créative France is the story of accentuating the ‘creative’, both literally and figuratively.   It’s the story of a different approach, of the spark ignited by phrases and by words and images. It’s the story of an airliner that gains a second deck, of a coding school that becomes a nexus for learning, of a pastry that is coveted like a precious jewel. It’s the story of a strong visual identity that is at once bold, elegant, prominent, modern, dynamic, surprising, flexible and unifying. It’s the story of a creative, unconventional campaign that highlights our country’s full range of strengths, skills and savoir-faire. And for good reason – France is at the forefront of technology, design, industry and education, to name but a few sectors. It’s the story of France today: solid fundamentals enhanced by an outstanding ability to innovate and a const

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