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To survive on the global market, producing the best wine is not enough

LONCHAMBON Romain - 08-oct.-2015 12:04:28
  “In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.       France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.   The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.   France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.   Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.” More information about French companies here
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr Saudi Arabia: Business France has two offices in KSA : the Head Office in Riyadh (within the French embassy), and a branch in Jeddah (within the French Consulate). Business France in Saudi Arabia supports between 100 and 150 French companies each year, through individual

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