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To survive on the global market, producing the best wine is not enough

LONCHAMBON Romain - 08-oct.-2015 12:04:28
  “In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.       France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.   The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.   France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.   Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.” More information about French companies here

Sustainable urban development: Vivapolis is re-inventing the future for cities

NEU Aurélien - 12-mai-2014 11:26:04
Sustainable urban development: Vivapolis is re-inventing the future for cities Imagine the city for tomorrow. That’s the daily challenge many French companies are ready to meet today, all of them re-grouped under the brand Vivapolis. French know-how in providing solutions definitely has takers elsewhere in the world. Today, major cities throughout the world are searching for very specific expertise when it comes to developing, renewing and re-inventing themselves. France certainly has the high caliber players -- Bouygues, Vinci, Eiffage, Alstom, Veolia, Egis – to go along with innumerable SME positioned on very technological niche markets that respond to crucial challenges for tomorrow. Initiated by French public authorities, Vivapolis regroups the wide range of expertise French companies have to offer to meet the needs of cities all around the world. “Simply because it is always easier to focus attention on a name everyone can recognize,” explains Caroline Olivier, Environment Project Manager at Ubifrance. More than 70 French enterprises focused on sustainable cities have risen to the challenge by joining Vivapolis. Certified know-how Demonstrations of their know-how abound: whether it’s the Grand Paris, Grand Lyon, the Euro-Mediterranean project in Marseille, the Urban Community of Bordeaux, among other initiatives. For all of these sites, there are several issues that need to be faced: mobility, managing energy, pollution… One common thread shared by all of these urban development projects involves improving the quality of life and social cohesion in these cities to make them more attractive. Several ambitious projects have been started to develop responses. One key example is the Auto-Lib system in Paris to reduce circulation in the city with non-polluting electrical cars. Bordeaux Euratlantique, an extensive construction endeavor, reveals the wide scope of action Vivopolis is capable of.   Relying especially on the development of eco-quarters, the project combines energetic efficiency, water recycling and a solar-energy plant. International markets lining up Vivapolis is ready for export. It’s already present in Morocco, where public authorities hope to benefit from French know-how to develop a new city of Chrafate in the region of Tanger-Tetouan. “They requested assistance from the French to help them carry out this ambitious project,” adds Caroline Olivier. The same thing is true for Turkey, with the youngest population in Europe. Turkish authorities expect French companies to help them integrate this youthful population more effectively in a cityscape that is constantly growing. As for China, its gigantic projects require showing up with turnkey proposals. Over the past 10 years, France has already carried out more than 200 projects in approximately fifty Chinese cities. Another highlight is the French eco-quarter that is going to be built in the Tiexi district in Shenyang. Alstom and its joint-venture, Satée, won a deal amounting to € 75 Million to provide locomotives for 550 wagons on Subway Lines 3 and 4 in Chengdu, the 5 th largest city in China. For Caroline Olivier, “Vivapolis involves a large number of French companies working on sustainable cities,” responding to key issues in urbanization for emerging countries as well as for renewal of major cosmopolitan areas worldwide. The latest scoop for Vivapolis? France is getting cutting-edge, using state of the art technologies, proposing 3D simulations for these international projects to allow deciders to visualize different possibilities for a quarter or city. These virtual scale models showcase all of Vivapolis’ partners and their specializations. It is now being tested for initiatives in Astana and Santiago in Chile.
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr Saudi Arabia: Business France has two offices in KSA : the Head Office in Riyadh (within the French embassy), and a branch in Jeddah (within the French Consulate). Business France in Saudi Arabia supports between 100 and 150 French companies each year, through individual

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