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France’s Silver Economy

LONCHAMBON Romain - 08-oct.-2015 10:33:30
  Silver Lining in French Economy     France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.     Products for consumers over the age of 65   In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.       According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.       In France : a focus on health and quality of living   Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”       New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.       The older market segments will become more relevant for all businesses in the next decade   Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.       Six French regions have been chosen to lead the Silver Economy in France   Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.       So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.       Two pilot programs with two large senior living and homecare organizations…   Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.     Clic here for more information about French companies http://www.ubifrance.com/french-exporters-directory/search.aspx     Or contact The French Trade Commission UBIFRANCE in your country.  

Playtime: Prepare your next visit in February in New York or Tokyo

Aurélien NEU - 09-nov.-2014 08:04:04
    Playtime New York : 1 648 visitors Organized around the theme of ‘Luna Park’, the international rendez-vous for professionals from the children’s universe attracted 1648 visitors , for an increase of +17% over August 2013.   This means that the 9th session of Playtime was the most successful summer edition of the trade show since its launch .   More than 100 international brands gathered for the first time ever at the Metropolitan Pavilion , where will be organized all Playtime New York summer shows , whereas the March show will take place at the Metropolitan West , on the 46th street.   Fashion, accessories, shoes, stuffed animals and soft toys, layette, décor and gift objects Fashion, accessories, shoes, stuffed animals and soft toys, layette, décor and gift objects ; a selection of brands with original and complementary universes, attracted by the unique promise of being part of a complete and coherent selection of merchandise in an environment that is both inspirational and dynamic. A choice that paid off for many brands, however some of them exhibited for the very first time . Good news in a still fragile international economic context, in which the United States came out ahead, with its renewed economic activity.   A turnkey organization for those exhibitors who came from the United States (52%) as well as from abroad (48%), in order to show their Spring/Summer 2015 collections to buyers and press (respectively 85% and 15% of visitors).     Playtime Tokyo August 26 - 28, 2014   Playtime Tokyo : 2 219 visitors In spite of the economic slowdown in Japan, the fair maintained its attendance level by welcoming 2219 professionals. This result also confirmed how attractive the fair is beyond Japanese borders. Indeed, even though the Japanese constituted the majority of visitors, the portion of visitors from foreign countries, including South Korea, China, Hong Kong, Singapore, Taiwan, Australia, India and France , grew by 18% over the August 2013 show.   Fashion, décor, design, layette and maternity Fashion, décor, design, layette and maternity; the pick of the children’s and maternity universes gathered into two rooms, offering nearly 200 Spring/Summer 2015 collections.   Though certain brands have become the indispensable highlights of the event, 37% participated in the fair for the very 1st time, ensuring a complete and dynamic selection for buyers to discover.     Next Dates Playtime, the International trade show dedicated to the children’s universe and maternity wear :   In Tokyo: Feb. 24 - 26, 2015 > Belle Salle Shibuya Garden   In New York: 28 Feb 2015 - 02 Mar 2015 > Metropolitan Pavilion     Playtime, French exhibitors in 2014   EURL MES ANGES Brand: MOON ET MIEL Clothing for girls from 3 months to 12 years old   DRNMODE Brand: EMILE ET IDA Clothing for children from 3 months to 16 years old   BLEU COMME GRIS Brand: BLEU COMME GRIS PARIS Clothing for children and schoolchildren   LUCAS DU TERTRE SARL Brand: LE PETIT LUCAS DU TERTRE Kid collection   LES ENFANTINES Brand: LES ENFANTINES Looks, personalized clothes, puericulture   EURL LITTLE ORGANDI Brand: LITTLE ORGANDI Children   JOMIJOLI Brand: JOMIJOLI Celebrity Baby Trends   SARL PST Brand: QUAND J’ETAIS GRAND Clothing for babies and children to 4 years old   SARL M B L J P B Brand: LES PETITES CHOSES Clothing for babies and children to 10 years old   LES LUTINS Brand: LES LUTINS 100% Cashmere Design for your babies   LES TOILES BLANCHES Brand: LES TOILES BLANCHES For children and for the home   BAKKER FASHION MODE Brand: BAKKER FASHION MODE Children   PATRICIA REMY Brand: OSCAR ET LILA     PRINCE DU MARAIS Brand: PRINCE DU MARAIS Clothing and home accessories using only 100% organic natural fabrics   FANNY BELETTE Brand: FANNY BELETTE Babywear   CHUPETA Brand: CHUPETA Design and creation in Paris of luxury leather shoes for children (Birth gift)   MILAPINOU Brand: MILAPINOU Clothing for babies and children to 3 years old with a touch of vintage   BEBOBIO SARL Brand: BEBOBIO Clothes for babies and kids   KETIKETA Brand: KETIKETA Clothes, bed clothes, decorative accessories for children and babies to 12 years old   CdeC by CORDELIA DE CASTELLANE Brand: CdeC by CORDELIA DE CASTELLANE      
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr Saudi Arabia: Business France has two offices in KSA : the Head Office in Riyadh (within the French embassy), and a branch in Jeddah (within the French Consulate). Business France in Saudi Arabia supports between 100 and 150 French companies each year, through individual

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