Agri-food Sector

February 15 to 17 2016 –VIV Middle East Africa 2016 – the specialist Feed to Food show

Romain Lonchambon - 11-févr.-2016 07:30:28

    Business France, the national agency supporting the international development of the French economy will gather in an innovative French pavilion the entire livestock sector, from feed through to meat for the first edition of VIV MEA (Adnec - Hall 6).       The Middle East offers the prospect of fruitful dialog for the livestock industry, and particularly for poultry farming. This first edition of VIV MEA, expected to be strong, to be held from February 15 to 17 2016 in Abu Dhabi, will host almost 20 French companies specializing in animal feed/nutrition and livestock equipment.   The VIV Middle East Africa exhibition provides France with an opportunity for all companies exhibiting in the French pavilion to showcase their innovations in the following areas:    Animal feed, nutrition and health,    Specialist equipment for poultry and cattle rearing: handling and slaughtering equipment, feed preparation and distribution,    Products and services for animal reproduction and poultry genetics.   The event brings together the whole of the poultry and cattle industries from upstream (genetics, insemination, nutrition and health) to downstream (slaughtering and meat processing), not forgetting breeding equipment and materials. Being one of the fastest-growing economies in the Middle East, the United Arab Emirates have a stated goal of attaining food self-sufficiency. Governments have decided to invest massively in equipment and the development of new technologies with the aim of focusing on local production, particularly in the agri-food, agriculture and livestock sectors. This policy is combined and backed by a strong consumer demand for local quality products.   Livestock now represents a significant part of agriculture, though as yet insufficient to meet the needs: breeding of dairy cattle, sheep, goats, camels and chickens is integrated alongside imports of all inputs – genetics, feeds and nutrition, veterinary medicine, equipment, etc.   Thanks to the genetic quality of its livestock and the strength of its livestock industry, France is a major breeder and a leader in the European Union for its productivity, value-added products and the global distribution of its exceptionally diverse range of breeds. France is also one of the world’s leading producers of milk and meat thanks to the vitality of its livestock which contribute to name France as an international excellence and reference in this industry. France is Europe’s leading producer of poultry, producing a combined total of just over 1.8 million tonnes in 2014 (13.5% of total production in the European Union).   Broiler breeding is an important source of revenue for the French economy, accounting almost 60,000 employees including:   • Hatcheries: 120 companies, 1,200 breeders of breeding stock and 6,500 jobs,   • Breeders: 14,000 breeders including 4,000 labels, 27,900 breeding premises,   • Feed manufacturers: 340 production facilities producing 7 million tonnes of poultry feed (33% of total livestock feed production), including 3.8 tonnes of cereal, and 4,000 jobs,   • Industrial slaughterhouses, cutters and preparers: 170 companies, 415 slaughtering facilities,   As the world’s number six exporter, France still plays a dominant role in the international stage.   Come and meet us on the French pavilion located Hall 6 at VIV MEA, ADNEC, from February 15 to 17 2016.           About VIV MEA:         Key figures 2016:    More than 220 exhibitors    More than 4,000 trade visitors from the Middle East    Organizer: VNU exhibitions    Website : www.vivmea.nl/en  


To survive on the global market, producing the best wine is not enough

LONCHAMBON Romain - 08-oct.-2015 12:04:28

  “In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.       France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.   The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.   France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.   Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.” More information about French companies here


SIAL : VISIT OF H.E DR. TAWFIQ AL-RABIAH

Aurélien NEU - 02-nov.-2014 10:02:57

They came to see the first participation of 25 Saudi stands organized by the Saudi Export Development Authority and supported by UBIFRANCE. In the afternoon, H.E Dr. Tawfiq AL-RABIAH met H.E Mr. Stéphane LE FOLL French Minister of Agriculture, Agrifood and Forestry in order to speak further on the Saudi-French partnership. This meeting has been the occasion for both governments to emphasize their willingness to deepen the exchanges between the two countries.  


So French, so good ! France adds zest to its gourmet exports !

Aurélien NEU - 15-juil.-2014 13:18:34

  What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( fruit and vegetable coulis) and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be   venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!


Charvet will present its new professional cooking equipment at GULFOOD 2014

Miryem Oukas Messidi - 30-janv.-2014 14:56:39

Interview with Wayne CUOMO, Managing Director   Introduce yourself and your company CHARVET manufactures one of the largest ranges of heavy duty commercial Modular and Bespoke built cooking equipment. Specialising in this sector for 80 years, CHARVET is the renowned market leader for quality, durability and energy efficiency. Why are you exhibiting in Gulfood?   To promote Charvet to Hotel and Restaurant operators, Chefs, Foodservice Consultants and Catering Equipment Distributors in the Gulf States. What products will you showcase at the Gulfood exhibition? Charvet   Pro 700 Series range of Modular Compact Heavy Duty cooking equipment Traditional Charvet Bespoke tailor made heavy duty ‘Show kitchen’ Ranges   Wayne CUOMO, Managing Director wayne@charvet.co.uk Ph.: + 44 1342 717 936 www.charvet.fr


About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr Saudi Arabia: Business France has two offices in KSA : the Head Office in Riyadh (within the French embassy), and a branch in Jeddah (within the French Consulate). Business France in Saudi Arabia supports between 100 and 150 French companies each year, through individual

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