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Producing the best wine is not enough...

Pavel AMBROSI - 02-juil.-2015 18:11:10
  “In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.   France at the heart of a global competition France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”. The best wine at the best price  That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.  France three main strengths To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”. Development of the organic wine market Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.  New wines for Asia and Champagne for the UK A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.  France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.”  More information about French companies here  
Despre
Business France - Romania  sprijină societățile franceze în proiectele lor de dezvoltare pe piaţa din România, din faza de export până la implantarea locala. Biroul din Romania face parte din reteaua mondiala Agenției Franceze pentru Export Business France , organism central al dispozitivului public pentru susținerea dezvoltării internaționale a întreprinderilor franceze. Echipa Business France Romania este formată din 10 experţi specializați pe urmatoarele domenii : -      AGROTECH  : produse şi technologii agroalimentare -      INDUSTRIES & CLEANTECH : infrastructura, transport, industrie şi mediu -      ART DE VIVRE ET SANTÉ : moda, habitat şi sanatate -      TECH & SERVICES : tehnologii noi, inovații și servicii   Rolul Business France - Romania : -     informarea companiilor france

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