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PREMIUM : an international fashion trade show for the high-fashion segment

Geanina GHENADIE - 02-juil.-2015 18:00:18
  PREMIUM is an international fashion trade show for the high-fashion segment, taking place twice annually in the STATION-Berlin exhibition halls. With more than 60,000 visitors, some 1,500 collections on show, and approximately 23,000 square meters of exhibition space, PREMIUM is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors at this scale and level of quality. PREMIUM’s calling card: Each and every season, the most in-demand high-fashion collections, the most innovative products, and the most leading trends from around the globe are united in one place, from womenswear, menswear, denim, and sportswear to footwear and accessories like handbags and jewelry. The motto: quality over quantity. The means: consistent curatorial standards, continuous research, and the integration of new collections. The goal: providing clients with outstanding conditions for placing orders as well as the inspirational push to stay ahead in a very competitive market.   The season-to-season fine-tuning of the brand portfolio, the high proportion of new collections (25-30%), and the integration of innovative new concepts are what keep PREMIUM consistently unique, one season after another. At PREMIUM, the needs of the retail market are always at the forefront. A clear, well-structured concept, easy-to-access information, stringent brand standards, and comprehensive service are designed to make the work of both exhibitors and trade show visitors efficient and enjoyable. Strong brands, one strong trade show, an alliance grounded in one key quality: The name says it all— PREMIUM.   It’s been more than 10 years since the first PREMIUM took place in January 2003. Since then, the revolutionary concept, the unique locations, the creative potential of the city of Berlin, and the visionary spirit of the PREMIUM founders have combined to make PREMIUM a leading event on the world’s fashion and lifestyle stage.   PREMIUM is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.   More about Premium     French exhibitors : American Vintage, Anna Studio, Brigitte Bardot, IRO, La Manufacture, Les racines du ciel, Léon & Harper, Prêt Pour Partir, Weill, Sessun…   More about French brands

Playtime: Prepare your next visit in February in New York or Tokyo

Geanina GHENADIE - 17-nov.-2014 18:29:56
  Playtime New York August 2 - 4, 2014   Playtime New York : 1 648 visitors Organized around the theme of ‘Luna Park’, the international rendez-vous for professionals from the children’s universe attracted 1648 visitors , for an increase of +17% over August 2013.   This means that the 9th session of Playtime was the most successful summer edition of the trade show since its launch .   More than 100 international brands gathered for the first time ever at the Metropolitan Pavilion , where will be organized all Playtime New York summer shows , whereas the March show will take place at the Metropolitan West , on the 46th street.   Fashion, accessories, shoes, stuffed animals and soft toys, layette, décor and gift objects Fashion, accessories, shoes, stuffed animals and soft toys, layette, décor and gift objects ; a selection of brands with original and complementary universes, attracted by the unique promise of being part of a complete and coherent selection of merchandise in an environment that is both inspirational and dynamic. A choice that paid off for many brands, however some of them exhibited for the very first time . Good news in a still fragile international economic context, in which the United States came out ahead, with its renewed economic activity.   A turnkey organization for those exhibitors who came from the United States (52%) as well as from abroad (48%), in order to show their Spring/Summer 2015 collections to buyers and press (respectively 85% and 15% of visitors).     Playtime Tokyo August 26 - 28, 2014   Playtime Tokyo : 2 219 visitors In spite of the economic slowdown in Japan, the fair maintained its attendance level by welcoming 2219 professionals. This result also confirmed how attractive the fair is beyond Japanese borders. Indeed, even though the Japanese constituted the majority of visitors, the portion of visitors from foreign countries, including South Korea, China, Hong Kong, Singapore, Taiwan, Australia, India and France , grew by 18% over the August 2013 show.   Fashion, décor, design, layette and maternity Fashion, décor, design, layette and maternity; the pick of the children’s and maternity universes gathered into two rooms, offering nearly 200 Spring/Summer 2015 collections.   Though certain brands have become the indispensable highlights of the event, 37% participated in the fair for the very 1st time, ensuring a complete and dynamic selection for buyers to discover.     Next Dates Playtime, the International trade show dedicated to the children’s universe and maternity wear :   In Tokyo: Feb. 24 - 26, 2015 > Belle Salle Shibuya Garden   In New York: 28 Feb 2015 - 02 Mar 2015 > Metropolitan Pavilion     Playtime, French exhibitors in 2014   EURL MES ANGES Brand: MOON ET MIEL Clothing for girls from 3 months to 12 years old   DRNMODE Brand: EMILE ET IDA Clothing for children from 3 months to 16 years old   BLEU COMME GRIS Brand: BLEU COMME GRIS PARIS Clothing for children and schoolchildren   LUCAS DU TERTRE SARL Brand: LE PETIT LUCAS DU TERTRE Kid collection   LES ENFANTINES Brand: LES ENFANTINES Looks, personalized clothes, puericulture   EURL LITTLE ORGANDI Brand: LITTLE ORGANDI Children   JOMIJOLI Brand: JOMIJOLI Celebrity Baby Trends   SARL PST Brand: QUAND J’ETAIS GRAND Clothing for babies and children to 4 years old   SARL M B L J P B Brand: LES PETITES CHOSES Clothing for babies and children to 10 years old   LES LUTINS Brand: LES LUTINS 100% Cashmere Design for your babies   LES TOILES BLANCHES Brand: LES TOILES BLANCHES For children and for the home   BAKKER FASHION MODE Brand: BAKKER FASHION MODE Children   PATRICIA REMY Brand: OSCAR ET LILA     PRINCE DU MARAIS Brand: PRINCE DU MARAIS Clothing and home accessories using only 100% organic natural fabrics   FANNY BELETTE Brand: FANNY BELETTE Babywear   CHUPETA Brand: CHUPETA Design and creation in Paris of luxury leather shoes for children (Birth gift)   MILAPINOU Brand: MILAPINOU Clothing for babies and children to 3 years old with a touch of vintage   BEBOBIO SARL Brand: BEBOBIO Clothes for babies and kids   KETIKETA Brand: KETIKETA Clothes, bed clothes, decorative accessories for children and babies to 12 years old   CdeC by CORDELIA DE CASTELLANE Brand: CdeC by CORDELIA DE CASTELLANE  

Iconic French brands come to Bucharest - 22 and 23 September 2014

Daniela VLADICA - 04-sept.-2014 14:22:48
  UBIFRANCE’s mission in Romania is to create the framework for the famous international French retailers  in fashion, accessories, well-being, and cosmetics brands in their international development through the Romanian market.   On this special occasion, International Directors of well-known French brands will  meet for 2 days future local partners, in order to set up and expand their network of stores in Romania.   La HALLE (VIVARTE group) –the Number 1 French retailer of ready-to-wear, shoes,  and accessories in France.  The group includes in its portfolio 20 brands and more than 4,800 sales points in France and all around the world.   CACHE CACHE (BEAUMANOIR group) – a women ready-to-wear brand and BONOBO – specialized in jean’s and mixed sportswear, for women and  men. BEAUMANOIR  Group  brings together more than 2600 sales points all around the world including 1280 Cache-Cache stores , 350 Bréal stores, 350 Bonobo stores, 163 Scottage shops and 275 Morgan sales points. ADOPT’ - specialized in make-up, cosmetics and fragrance distribution. ERAM, TATI, GEMO ( ERAM group) - specialized in shoes and ready to wear. WEILL – (WEILL-PARIS group)   - Founded at the heart of Paris by Albert Weill in 1892, Weill is the oldest French fashion house. Weill offers a complete range of garments aimed at accompanying women anytime in their lives: in the city, at the weekend or for special occasions.   During their stay in the Romanian capital, the representatives of the French companies will visit representative shopping centers and flagship stores in Bucharest and will meet the following specialists:   Legal – Dana GRUIA DUFAUT - Attorneys at law Financial – BRD – Groupe Société Générale Commercial real estate - Jones Lang LaSalle Transport and logistic FM ROMANIA  - framework in Romania.     In order to meet you future French business partners or for further information about this event, please contact Ms. Daniela VLADICA, Export Advisor in the Fashion, Habitat and Health Departement, (by phone: 021 305 67 83 or e-mail: daniela.vladica @ubifrance.fr).  

France shows the way to doing e-commerce!

Sorina MOLDOVANU - 05-juin-2014 10:55:21
    Interview : Alain CIMAZ, Retailing and Services Department Project Manager at Ubifrance   We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.    With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion  of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million  in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million  and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.    The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20th, in the UK and Ireland, from September 16 – 18th, followed by San Paolo, October 6 – 7th, with BtoB meetings dedicated to private sales. For Further information about French companies in the e-commerce Sector :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia
Despre
Business France - Romania  sprijină societățile franceze în proiectele lor de dezvoltare pe piaţa din România, din faza de export până la implantarea locala. Biroul din Romania face parte din reteaua mondiala Agenției Franceze pentru Export Business France , organism central al dispozitivului public pentru susținerea dezvoltării internaționale a întreprinderilor franceze. Echipa Business France Romania este formată din 10 experţi specializați pe urmatoarele domenii : -      AGROTECH  : produse şi technologii agroalimentare -      INDUSTRIES & CLEANTECH : infrastructura, transport, industrie şi mediu -      ART DE VIVRE ET SANTÉ : moda, habitat şi sanatate -      TECH & SERVICES : tehnologii noi, inovații și servicii   Rolul Business France - Romania : -     informarea companiilor france

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