CREATIVE FRANCE

Pavel AMBROSI - 04/11/15

 

THE STORY BEHIND CREATIVE FRANCE

 

Créative France is the story of accentuating the ‘creative’, both literally and figuratively. 

It’s the story of a different approach, of the spark ignited by phrases and by words and images. It’s the story of an airliner that gains a second deck, of a coding school that becomes a nexus for learning, of a pastry that is coveted like a precious jewel. 

It’s the story of a strong visual identity that is at once bold, elegant, prominent, modern, dynamic, surprising, flexible and unifying. 

It’s the story of a creative, unconventional campaign that highlights our country’s full range of strengths, skills and savoir-faire. And for good reason – France is at the forefront of technology, design, industry and education, to name but a few sectors. 

It’s the story of France today: solid fundamentals enhanced by an outstanding ability to innovate and a constant push to break new ground. Equal parts playful and serious-minded, France bucks convention while reaching for the top. 

France has appeal… and creativity!

For more information on Créative France, please visit: http://creative.businessfrance.fr/

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