Agro-technology : French know-how is still one of the best in the world

Anne Marit Skandfer - 09-juil.-2014 12:28:01
With the mechanization of farming these past few decades, France has demonstrated its know-how in developing high-performing Agro-technology solutions worldwide. 2 nd importer and 5 th exporter for international markets in farming technologies, France is undoubtedly one of the major players in the sector, with 9% market share worldwide. “French companies are recognized and quite present internationally,” explains Tatiana Miron, UBIFRANCE’s Trade Advisor for the Agriculture and Food sector. France has 230 enterprises that export farming equipment. Most of them are SMEs (60 %). Among them are companies like Grégoire Besson, Kuhn, Exel Industries and Manitou. “70 % of French production in farming equipment is exported,” Tatiana Miron points out. When the exporting company is French, doors open more easily As an example, in South Africa, the exports for French farming machines increased 6 % between 2013 and 2012. Local prospects started noticing the Kuhn, Manitou, Pellenc or Berthoud logos hard at work. “These companies found the right distributors and they are focused on specific niches, ones whose needs they really understand.” In a completely different business segment, that of equipment designed and manufactured for the food industry, “France is still the reference throughout the world,” asserts Tatiana Miron. “When the exporting company is French, doors open easier.” With an international market share of 5.4 %, France is ranked 5th, behind Germany and Italy, two big leaders in the market for the food industry’s equipment. Innovative, flexible and well-adapted to its markets To go into detail, “the French offer is well-positioned for producing machines and implements for industrial preparation of food and drinks,” says UBIFRANCE’s advisor. France is also very present in baking and pastry equipment, plus biscuit-making as well as for specialized implements designed for meat. According to Tatiana Miron, “All of these specialties are growing at an exponential rate.” “France is displaying all its ability to innovate. Flexible and well-adapted to each market, French companies have become highly specialized,” she adds. This is certainly the strategy the major French trademarks in the sector have adapted, like Bongard, Serac and Cermex. They combine their knowledge of different markets and their own reactivity to respond quickly and well to calls for bids. This competitive edge is what allows them to reinforce themselves on several market niches. Further information about French companies - Agri-food Sector : > Livestock, Meat, Processed meat products > Fishery and Aquaculture products and processed > Agricultural equipment and Food processing, Packaging Contact person at Ubifrance Norway: Eva Dauvergne eva.dauvergne@ubifrance.fr

Sustainable urban development: Vivapolis is re-inventing the future for cities

Anne Marit Skandfer - 08-juil.-2014 14:07:38
Imagine the city for tomorrow. That’s the daily challenge many French companies are ready to meet today, all of them re-grouped under the brand Vivapolis. French know-how in providing solutions definitely has takers elsewhere in the world. Today, major cities throughout the world are searching for very specific expertise when it comes to developing, renewing and re-inventing themselves. France certainly has the high caliber players -- Bouygues, Vinci, Eiffage, Alstom, Veolia, Egis – to go along with innumerable SME positioned on very technological niche markets that respond to crucial challenges for tomorrow. Initiated by French public authorities, Vivapolis regroups the wide range of expertise French companies have to offer to meet the needs of cities all around the world. “Simply because it is always easier to focus attention on a name everyone can recognize,” explains Caroline Olivier, Environment Project Manager at Ubifrance. More than 70 French enterprises focused on sustainable cities have risen to the challenge by joining Vivapolis. Certified know-how Demonstrations of their know-how abound: whether it’s the Grand Paris, Grand Lyon, the Euro-Mediterranean project in Marseille, the Urban Community of Bordeaux, among other initiatives. For all of these sites, there are several issues that need to be faced: mobility, managing energy, pollution… One common thread shared by all of these urban development projects involves improving the quality of life and social cohesion in these cities to make them more attractive. Several ambitious projects have been started to develop responses. One key example is the Auto-Lib system in Paris to reduce circulation in the city with non-polluting electrical cars. Bordeaux Euratlantique, an extensive construction endeavor, reveals the wide scope of action Vivopolis is capable of. Relying especially on the development of eco-quarters, the project combines energetic efficiency, water recycling and a solar-energy plant. International markets lining up Vivapolis is ready for export. It’s already present in Morocco, where public authorities hope to benefit from French know-how to develop a new city of Chrafate in the region of Tanger-Tetouan. “They requested assistance from the French to help them carry out this ambitious project,” adds Caroline Olivier. The same thing is true for Turkey, with the youngest population in Europe. Turkish authorities expect French companies to help them integrate this youthful population more effectively in a cityscape that is constantly growing. As for China, its gigantic projects require showing up with turnkey proposals. Over the past 10 years, France has already carried out more than 200 projects in approximately fifty Chinese cities. Another highlight is the French eco-quarter that is going to be built in the Tiexi district in Shenyang. Alstom and its joint-venture, Satée, won a deal amounting to € 75 Million to provide locomotives for 550 wagons on Subway Lines 3 and 4 in Chengdu, the 5 th largest city in China. For Caroline Olivier, “Vivapolis involves a large number of French companies working on sustainable cities,” responding to key issues in urbanization for emerging countries as well as for renewal of major cosmopolitan areas worldwide. The latest scoop for Vivapolis ? France is getting cutting-edge, using state of the art technologies, proposing 3D simulations for these international projects to allow deciders to visualize different possibilities for a quarter or city. These virtual scale models showcase all of Vivapolis’ partners and their specializations. It is now being tested for initiatives in Astana and Santiago in Chile.   More information : Vivapolis powered by French creativity Cities : a collective adventure Directory of French companies   For further information about French urban development projects, please contact Per Sogge, Senior Trade Advisor, Ubifrance Norway, per.sogge@ubifrance.fr

Viner fra Châteauneuf-du-Pape og Tavel

Anne Marit Skandfer - 12-mai-2014 14:00:46
  I forrige uke arrangerte vi en vinsmaking med viner fra Châteauneuf-du-Pape og Tavel på restaurant Posthallen. Etter en egen pressemiddag på Brasserie Blanche på tirsdagen, var det klart for en bransjedag på onsdagen. Først en Master Class ledet av Liora Levi, årets sommelier i Skandinavia i 2013, for importører, vinkelnere, restaurantsjefer, innkjøpere og journalister. Deretter var det tid for en vinsmaking der 19 vinområder, 8 vinprodusenter og 2 bransjeforeninger var representert. Frankrikes ambassadør var tilstede under arrangementet og fikk en prat med utstillerne på hver stand, sammen med over 50 interesserte bransjefolk. Mot slutten av dagen var det satt av tid til vinentusiaster fra en rekke vinklubber, slik at disse fikk muligheten til å smake på kvalitetsviner fra Châteauneuf-du-Pape og Tavel. Rosévinene fra Tavel er foreløpig ikke så kjente her til lands, men er helt klart en ideell følgesvenn i sommersesongen. Liste over deltakende vinprodusenter: CHÂTEAUNEUF-DU-PAPE Domaine la Barroche, La Bastide Saint-Dominique, La Celestiere, Maison M. Chapoutier, Domaine Mathieu, Domaine de la Mordorée, Vignobles Mousset-Barrot, Domaine de Nalys, Domaine Pierre Usseglio, Domaine Raymond Usseglio, Château Sixtine, Domaine de la Solitude                TAVEL Domaine Amido, Domaine Corne- Loup, Domaine Maby, Domaine Mejan-Taulier, Domaine de la Mordorée, Château De Trinquevedel, Domaine Le Vieux Lavoir               Ønsker du å vite mer om dette arrangementet eller om franske viner generelt? Ta kontakt med Magalie Fièvre på magalie.fievre@ubifrance.fr / 23 33 33 70.

Subsea Valley 2014: Gode møter mellom norsk og fransk industri

Anne Marit Skandfer - 30-avr.-2014 11:42:41
I anledning Subsea Valley Conference 2014 i Telenor Arena 2. – 3. april, mottok Ubifrance Norge og Fransk-norsk handelskammer en delegasjon bestående av 12 franske bedrifter hovedsakelig innenfor luftfartsindustrien, samt representanter fra Aerospace Valley Cluster i Toulouse og Det internasjonale handelskammeret for Paris-regionen . Formålet til denne delegasjonen var å utforske samarbeidsmulighetene mellom disse bransjene. På programmet sto åpningen i form av en «icebreaker» på Astrup Fearnley-museet , individuelle møteprogram på vår franske fellesstand på Telenor Arena, gallamiddag med utsikt over hele Oslo og en intensiv workshop på fire timer rundt mulighetene for samarbeid, der også den norske subsea-industrien deltok. Flere samarbeidsprosjekter kom på blokka i løpet av workshopen og burde føre til potensielle partnerskap i fremtiden. For mer informasjon, ta kontakt med Per Sogge, senior eksportrådgiver per.sogge@ubifrance.fr / 23 33 33 68

Viner fra Bourgogne – en sikker favoritt

Anne Marit Skandfer - 23-avr.-2014 16:45:22
Tidligere i år arrangerte vi nok en vellykket vinsmaking med viner fra Bourgogne og vi vil passe på å takke alle medvirkende og besøkende! Vi gleder oss over at over 170 importører, restauranteiere, vinkelnere og journalister besøkte Gamle Logen, der 34 vinprodusenter presenterte et vell av helt spesielle viner. I år hadde vi for første gang med en ølprodusent i tillegg, nemlig Brasserie Larché . Deltakende produsenter:   CHABLIS ALAIN GEOFFROY  ; DOMAINE R. DUBOIS & FILS  ; CHATEAU DE CHAMIREY / DOMAINE DES PERDRIX  ; CHATEAU DE CHEMILLY  ; CHATEAU DE FUISSE  ; CHATEAU GENOT-BOULANGER  ; CHEVALIER PERE ET FILS  ; PASCAL CLEMENT  ; COLLECTION ALAIN CORCIA – PRESTIGE DES GRANDS VINS DE France ; COLLOVRAY & TERRIER DOMAINES  ; CLOTILDE DAVENNE  ; DOMAINE CORDIER  ; DOMAINE DE LA TOUR  ;  DOMAINE DES CLOS  ; DOMAINE DES MALANDES  ;  DOMAINE FAIVELEY  ; DOMAINE FEUILLAT-JUILLOT  ; DOMAINE JACQUES PRIEUR  ; DOMAINE JEAN-MARC BROCARD  ; DOMAINE PARENT  ;  BRASSERIE LARCHE  ; DOMAINE LOUIS MOREAU  ; DOMAINE ROUX PERE & FILS  ; DOMAINE TAUPENOT-MERME  ; DOMAINES ET SAVEURS COLLECTION / JEANNE-MARIE DE CHAMPS  ; EVENING LAND AU CHATEAU DE BLIGNY  ; GAVIGNET PERE ET FILS  ; LOUIS JADOT  ; MAISON ALBERT BICHOT  ; MAISON AMBROISE  ; MAISON LOU DUMONT  ; MAISON LOUIS PICAMELOT  ; MAISON REGNARD PIERRE BOUREE FILS  ; ROBIN GUY   Ønsker du mer informasjon om viner fra Bourgogne eller franske viner generelt? Ta gjerne kontakt med Magalie Fièvre på 23 33 33 70 / magalie.fievre@ubifrance.fr .              

Vellykket økologisk vinsmaking i Posthallen

Anne Marit Skandfer - 18-févr.-2014 13:10:40
14 økologiske vinprodusenter fra vindistriktene Bordeaux , Champagne og Jura besøkte nylig Oslo for å presentere sine viner på vår økologiske vinmesse i Posthallen restaurant. Stemningen var god, samtalene var mange og vi er spente på fortsettelsen. Tusen takk til alle importører, vinkelnere, restaurantfolk og journalister som deltok på vinsmakingen.
BUSINESS FRANCE hjelper små og mellomstore franske bedrifter med deres internasjonale utvikling. Med 80 kontorer i 70 land, er BUSINESS FRANCE et nettverk av flerkulturelle team og en verdifull internasjonal plattform for franske bedrifter. I Norge er BUSINESS FRANCE tilknyttet Den franske ambassaden. Ved vårt kontor på Majorstuen i Oslo jobber det 7 franske og norske medarbeidere med god kunnskap om både det norske og franske markedet, under ledelse av Pascal Lecamp. Vi jobber innenfor 4 hovedområder: • Industri – Transport – Energi • Nye teknologier – Innovasjon – Service • Matindustri – Drikke – Landbruk • Mote – Interiør – Helse – Kosmetikk Vi leverer kunnskapsbaserte produkter og tjenester til franske bedrifter: Våre skreddersydde tjenester inkluderer alt fra markedsinformasjon til rådgivnings- og ma

les mer

Presse & Media