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Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

First partnership for Valiram and Business France to promote France and French products

Lyslie Legendre - 21-juil.-2017 06:24:11
At KLIA & KLIA2 domestic terminals, Shoppers at The Valiram Group’s Flying Emporium stores have the chance to win a trip for two to Provence as part of a major consumer campaign, which runs from now until 4 August. Destination France is the first travel retail partnership between Business France and Valiram, promoting Provence as a travel destination in France. The shop-and-win campaign is open to shoppers at KLIA & KLIA2 who spend RM250 at Flying Emporium stores. The grand prize is a five-day, four-night stay at Club Med’s Opio in Provence, with return air tickets provided by Air France-KLM. Other prizes include four premium gift hampers containing French chocolates, fragrances and cosmetics. Valiram KLIA Travel Retail General Manager Raj Daswani said: “At Flying Emporium we carry the best of France in chocolates, fragrances, cosmetics and skincare. It is only natural that we extend that celebration of French joie de vivre to our customers with the chance of a free trip.”   Business France Director and Trade Commissioner Nasser El Mamoune said: “With 83 million foreign tourists visiting France, the country’s dynamic tourist sector boasts new dynamics and opportunities. We want to create awareness of French hospitality businesses such as Air France-KLM and Club Med to tourists in Malaysia. Working with Valiram is a great collaboration because Flying Emporium has 45,000 visitors daily.” Source :  www.moodiedavittreport.com

EUMCCI-UTM Seminar on Ocean Energy: Aqua Powering the Future

Jean Poireau - 05-déc.-2016 08:32:12
  Business France , as part of the project Support for European Business in South East Asia Malaysia Markets Component - SEBSEAM and as the leader of the sector "Energy and Environment" , has organized a symposium on Marine Renewable Energies (MRE). The event was organized in collaboration with the European Chamber of Commerce and Industry in Malaysia ( EUMCCI) and the Universiti Technologi Malaysia (UTM ).   The event, dedicated to investment opportunities in the MRE sector, allowed 6 French companies ( Bardot Ocean, DCNS, Guinard Energies, NOV-BLM, Principia, Sabella ), all specialized in Ocean Thermal Energy, Tidal Barrage, Tidal Current Energy and Wave Energy to meet with local actors of the MRE sector (Universities, local authorities and private actors).   Programs over the two days included general market analysis, networking sessions and presentations of the European know-how and offer. This event offered a good opportunity to European companies to better understand the market and to meet with the local players.  

The French Hospitality School Vatel opens in Malaysia

Lyslie Legendre - 29-nov.-2016 11:50:22
First set up in Paris in 1981, Vatel - International Business School Hotel & Tourism Management has grown and bounds to own 31 campuses over 4 continents with a large network of 29, 000 alumni. It has recently expanded its wings to Malaysia and City University College of Science and Technology as an official licensed college to deliver out the Vatel School curriculum in its Petaling Jaya campus. This collaboration aims to meet the growing needs of the tourism industry in Malaysia and was launched with a signing ceremony witnessed by H.E Christophe Penot, the Ambassador of France to Malaysia.    At the event, Vatel took the opportunity to sign agreements with Double Tree by Hilton, Accord, Dorsett Group and Aloft.

May 29th – June 3rd 2016 « Bpifrance, Société Générale & Business France: French Infrastructures Excellence Trade Mission »

Guillaume SCHICKELE - 08-juin-2016 04:22:16
From the 29 th May to 3 rd June 2016 a French Infrastructure Excellence trade mission was co-organized by BusinessFrance, BpiFrance and Société Générale. A delegation of 16 French companies were hosted by the respective Business France offices located in Singapore & Kuala Lumpur. Singapore and Malaysia are considered by recent surveys as the top 2 most attractive infrastructure markets in Asia, which resulted in decision to appoint the two nations as joint host countries for a French Infrastructure Excellence mission. The 16 French companies who were selected for the mission are experts in fields of infrastructure, with a focus on railways solutions, construction equipment and services, urban innovation and energy systems. The companies were selected by Business France (Trade Commission), Bpifrance, the French Public Investment Bank and by Société Générale, one of the leading financial Banking and services groups in Europe. The purpose of this mission was to highlight the potential areas of business between French companies and the Malaysian market, with the aim of creating new partnerships and collaborations in the near future. On the morning of 1 st June, the delegation was welcomed in Kuala Lumpur by His Excellency Mr. Christophe Penot, Ambassador of France and by Mr. Nasser El Mamoune, French Trade Commissioner and Director of Business France in Malaysia. After several key presentations on macroeconomic topics and cultural differences in Malaysia, a networking lunch was organized with members of various public agencies as well as key players in the infrastructure sector. The first two days of the mission were dedicated to Business meetings, and the second day ended with a business coaching session and a cocktail at the Residence of France.  The mission was a real success, with very promising results and a clear demonstration of the strong potential and value-add of French expertise in Malaysia and South-East Asia.

First collaboration between Vinci Construction and University Malaya to build more high-skilled talent in Greater Kuala Lumpur

Jeanne GRENIER - 05-févr.-2016 05:14:07
  The University of Malaya and VINCI Construction, a French major global player in the construction sector, entered into a Memorandum of Understanding (MoU) to promote cooperation in R&D in the field of Capacity Building and Local Talent Development.   The project spanning 3 years will facilitate mutual sharing of best practices and expertise in the area of construction and engineering. These include final year projects for undergraduates, internship and employment opportunities, joint R&D activities, participation in seminars and academic sessions and worksite visits.   According to Michel Oliveres, Director of VINCI Construction Grands Projets Malaysia, their success in Asia goes through the integration into the local economic and social life, in particular by bringing onboard local talents.  

Join the 4th edition of BioFit on December 1st & 2nd 2015 in Strasbourg, France

Lyslie Legendre - 21-oct.-2015 10:21:43
BIOFIT is the leading business convention in Europe for open Innovation, technology transfer and collaborative research in Life Sciences. More than 1300 participants will attend the 2015 edition, which will be held in Strasbourg (Alsace region), at the heart of the Franco-German-Swiss BioValley Cluster, a center of excellence for therapeutic innovation I www.biofit-event.com   Public & Private collaborations BioFIT is the leading partnering event in Europe for Open Innovation, technology transfer and collaborative research in the field of Life Sciences, with the highest attending rate of academia, TTOs and research institutes together with big pharma, emerging and small biotech companies, medtech and diagnostics companies. Engage new partnerships Foster the emergence of collaborative projects Intensify the flow of licenses in the field of life sciences Who will you meet? The event gathers leaders from pharma, biotech, medtech, IVD companies, investors, as well as professionals from technology transfer and academia. Website : http://www.biofit-event.com/ Registration for Biofit : http://www.biofit-event.com/registration/registration-fees/
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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