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Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

ELLE Malaysia is celebrating more success for its app after winning at the WAN-IFRA Asian Digital Media Awards 2015

Lyslie Legendre - 10-déc.-2015 08:59:01
The Asian Digital Media Awards, jointly presented by Google and WAN-IFRA (World Association of Newspapers and News Publishers), are the most prestigious recognition in Asia of outstanding work in the fields of news website, online video, data visualisation, digital advertising campaign, news mobile services, tablet publishing, reader engagement and outstanding new product. Best lifestyle mobile service was one of two new categories added this year, alongside best lifestyle website. The ceremony was held on the 18 th of November in Hong Kong at Digital Media Asia 2015, WAN-IFRAs annual digital conference which gathered 240 media executives from 28 countries. The ELLE Malaysia app, produced by Mongoose Publishing, secured a Silver award for Best Lifestyle Mobile Service.   The Asian Digital Media Award is the latest in a line of successes for ELLE Malaysia after the Mongoose flagship brand secured Best Online Launch and Best Tablet/Smartphone Innovation at the Asian Publishing Convention 2014. Source : MONGOOSE PUBLISHING SDN BHD  

Malaysian agencies get recognition in France

Juliette MALLEZ - 20-sept.-2011 12:10:52
Ogilvy Malaysia, FlyFM and the Malaysian arm of global marketing and communication agency Grey Group kept the Malaysian flag flying at this year’s Cannes Lions Festival of Creativity, in France. Ogilvy Malaysia won a silver lion and Grey Group was shortlisted in the Outdoor category, while FlyFM won a bronze in the Radio category. Grey Group Malaysia was one of the 424 out of 4,490 entries that made it to the shortlist, from which 119 were selected as winners. The grand prize for this category was awarded to Droga5 New York, for the entry Decode Jay-Z with Bing. The Cannes Lions International Festival of Creativity is a prestigious international annual advertising and communications awards celebrating creativity in the industry. Over 28,000 entries for categories such as film, print, outdoor, radio, interactive, PR, promotion and integrated advertising are showcased and judged each year. The 58th Cannes Lions ran from June 19-25 in Cannes, France this year. More information : http://www.canneslions.com

Partnership between Berita Harian and JCDecaux

Juliette MALLEZ - 02-sept.-2011 11:39:24
Local Malay daily Berita Harian has inked a partnership with JCDecaux Media (French Group largest outdoor advertising corporation in the world) to further promote the brand’s newly revamped lifestyle sections. The tie-up features a multi-pronged push encompassing on-screen and off-screen initiatives for the "Rona" and "Ratu" newspaper segments via TGV Cinemas. "Cinema admission has been growing on a yearly basis mainly among consumers between 15 and 29 years.  This target group fits the profile of Berita Harian’s campaign to attract this new group of readers," said Tham Yin May, sales & marketing manager, JCDecaux Media. A collaboration set to last 26 weeks, it involves on-screen advertising, hall branding at three branches namely TGV Sunway (Petaling Jaya), Bukit Tinggi (Klang), and Tebrau City (Johore Bahru) as well as on-ground product sampling. Each of the above theatre locations currently houses a re-branded hall bearing the Berita Harian name and point-of-sale collaterals such as poster boxes, aisle-seat branding, and life-size cut-out standees for added exposure. The new print columns are also distributed to movie-goers during the weekend, a move which has proven effective wherein readers have been spotted flipping through the material which in queue for their ticket purchase or entering the cinema halls. Also, before the film begins, viewers are exposed to a 30-second commercial highlighting various sections of the daily to pique interest and consumer engagement. The main objective of the push is to reach out to Malay youths in an effort to increase readership amongst the segment as the publication’s core target audience. Source : www.marketing-interactive.com
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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