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Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

First partnership for Valiram and Business France to promote France and French products

Lyslie Legendre - 21-juil.-2017 06:24:11
At KLIA & KLIA2 domestic terminals, Shoppers at The Valiram Group’s Flying Emporium stores have the chance to win a trip for two to Provence as part of a major consumer campaign, which runs from now until 4 August. Destination France is the first travel retail partnership between Business France and Valiram, promoting Provence as a travel destination in France. The shop-and-win campaign is open to shoppers at KLIA & KLIA2 who spend RM250 at Flying Emporium stores. The grand prize is a five-day, four-night stay at Club Med’s Opio in Provence, with return air tickets provided by Air France-KLM. Other prizes include four premium gift hampers containing French chocolates, fragrances and cosmetics. Valiram KLIA Travel Retail General Manager Raj Daswani said: “At Flying Emporium we carry the best of France in chocolates, fragrances, cosmetics and skincare. It is only natural that we extend that celebration of French joie de vivre to our customers with the chance of a free trip.”   Business France Director and Trade Commissioner Nasser El Mamoune said: “With 83 million foreign tourists visiting France, the country’s dynamic tourist sector boasts new dynamics and opportunities. We want to create awareness of French hospitality businesses such as Air France-KLM and Club Med to tourists in Malaysia. Working with Valiram is a great collaboration because Flying Emporium has 45,000 visitors daily.” Source :  www.moodiedavittreport.com

Malaysia and Singapore High-Speed Rail project

Laetitia Boura - 29-juil.-2016 06:09:38
  On the 19 th July 2016, Malaysia and Singapore signed a Memorandum of Understanding on the Kuala Lumpur-Singapore High-Speed Rail (HSR) project, signifying both countries’ commitment towards this iconic project.   Singapore Prime Minister Lee Hsien Loong and his Malaysian counterpart Najib Razak signed the agreement contract during an official ceremony, which was held at the latter’s official residence at Sri Perdana.   Each country will be responsible for the development, construction and maintenance of the civil infrastructure and stations within their own domain through MyHSR Corporation for Malaysia and the Land Transport Authority for Singapore.   The HSR project, targeted for commercial operations in 2026, will have eight stations, namely Bandar Malaysia, Putrajaya, Seremban, Ayer Keroh, Muar, Batu Pahat, Iskandar Puteri and Singapore. The 350km rail would reduce travel time between the two countries to just 90 minutes, with speeds of over 300km per hour.    The rail link reflects improved relations in recent years and both governments will call for open international tenders in August 2016 to appoint a joint development partner.

«Immersion France» : a new application to support the promotion of linguistic offers for tourists, students or schoolchildren

Lyslie Legendre - 14-janv.-2016 09:38:10
The linguistic tourism generates 1 million nights and a turnover of over 115 million Euros every year. IMMERSION FRANCE launched by Campus France in order to improve the visibility of French offer worldwide is : - an application for mobiles and tablets which is multilingual, free and easy to access; - a directory listing the best offers of language centres in France: Qualité Français Langue Étrangère (French as Foreign Language Quality) label, Qualité Unosel (Unosel Quality) label, Office quality contract and institutions member of the Campus France Forum; - a support to decide which tailor-made stay to choose; - an interactive map to discover the French regions; - over 100 promotion pictures and videos;hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings   - hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings.

COMOS EV car-sharing program to launch in August – rent a Twizy, Zoe or Leaf in KL, by the hour

Caroline Pelaez-Hue - 08-sept.-2014 12:02:37
Beginning from August, Klang Valley residents will be able to rent electric vehicles on an hourly basis thanks to the country’s first EV car sharing program, called Cohesive Mobility Solution (COMOS) . Three models will be available: the Nissan Leaf , Renault Zoe and Renault Twizy. The initiative, which is also the first of its kind in the ASEAN region, is a private/public partnership between CMS Consortium, Malaysia Automotive Institute (MAI) and Malaysian Green Technology Corporation (GreenTech Malaysia). Private company CMS Consortium operates under the care of NADI Manufacturing, which is controlled by Proton’s ex-chairman Datuk Seri Nadzmi Salleh. Ex-Proton MD Datuk Seri Syed Zainal Abidin, meanwhile, is COMOS’ executive chairman. At the beginning, a total of 30-40 EV units will be made available in KL. In November, operation is set to expand to Langkawi, with around 25 EVs. As for public charging stations, 60 locations will be introduced in line with the program’s introduction this year. The network will make its way to Penang, Melaka and Johor Bahru as the phases unfold. Eventually, the aim is have 3,500 EVs in the COMOS loop nationwide by 2020. Travelling beyond the range scope of a single charge will also be a possibility – there are plans to have EV charging stations at every R&R along the North-South highway by the fifth year of the program. In essence, COMOS is set to provide a complete run of E-Mobility services by integrating various parts of the EV ecosystem, including EV users, charging providers, fleet/parking management operators and telecommunication network associates. Initial capital for the project is RM5-7 million. COMOS is an open system, which means that any OEM can participate in the program, subject to meeting COMOS’ standard requirements – the three vehicles in the first phase of the program aren’t likely to be the only models equipping the fleet down the line. A quick aside on the topic of parking space, which is a likely issue to develop in downtown KL – Syed Zainal said that the project was working with DBKL on that particular element; the idea is that every car should have double that number in terms of parking spaces, so for starters there should be 120 plots for the initial phase of the program. Current EV owners will be able to utilize the charging stations; they’ll have to sign up for a COMOS membership and pay for charging, of course. Concerning the rental process: first, you’ll have to sign up as a COMOS member (you can choose to go annual, or weekly, for membership), and in order to rent an EV, you’ll simply need to make a booking for it online through a mobile app. A grace period of around 20-30 minutes will be given for the reservation, at which point no one else can book the selected vehicle. Once at the particular COMOS station, the user simply ‘checks in’ to pick up the key for the vehicle, before proceeding to tap a fleet card or scan a QR code on the Master Kiosk for authentication, after which one is good to go. The EV can be returned at any COMOS outlet, parked back at an appropriate EV parking bay and lined back to recharge. The rental rate is a ‘pay as you use’ type, working on an hourly basis. According to Syed Zainal, there’s no limit to how long you can choose to hold on to a vehicle. As for the hourly rate itself, he didn’t disclose the final sum, only saying that it would be “affordable, a little more than what it would cost you for a taxi.” The actual rate is set to be announced before the programme begins (sometime next month, it was said), and further details on the rental process and scope will also be fleshed out further.  

France shows the way to doing e-commerce!

Thomas SALZGEBER - 22-août-2014 12:20:51
We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013. With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.     For Further information about French companies in the e-commerce sector:   > Electronics and IT > Telecommunications and Space > Trade and distribution > Services > Audiovisual content, Multimedia  

KL-S’pore high-speed rail project on track

Rafizah MAZLAN - 13-janv.-2014 06:47:11
T he Kuala Lumpur (KL)-Singapore high-speed train project has reached the second stage of its pre-tendering exercise which should put to rest any lingering doubt about the construction of the RM40 billion rail link.  Land Public Transport Commission (SPAD) has said that a joint working committee of Malaysia and Singapore officials was set up in December to fine-tune the construction plan for the project. Malaysian infrastructure players such as YTL, MMC Corp Bhd, Gamuda Bhd and UEM Group Bhd could now be in the race for the project. The 330km line is slated to be completed by 2020, promising a travel time of 90 minutes between Kuala Lumpur and Singapore compared to the present six hours. The project is also challenging because no one has operated a 300km per hour train service in tropical conditions before. Also, immigration and customs services need to be handled on board of the non-stop service between Malaysia and Singapore. The high-speed rail (HSR) project, with seven stations — two terminus stations (KL and Singapore) and five transit stops (one each in Negri Sembilan and Malacca and three in Johor), could spur development, accelerate hightech industries in Seremban and expand tourism industry in Malacca.   Read more at:  http://themalaysianreserve.com/main/news/corporate-malaysia/5279-kl-spore-high-speed-rail-project-on-track   Source: The Malaysian Reserve
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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