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Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

More Malaysian tourists are expected in France next year

Lyslie Legendre - 26-juil.-2017 04:50:49
The France Tourism Development Agency (Atout France) is expecting South East Asian tourist arrival to pick up early next year, supported by the strengthening of the Asian currency against the euro. Atout France regional director for ASEAN, Morad Tayebi said the tourist arrival from this region, especially Malaysia, had dropped about 20 per cent last year as compared to 2015. "The weakening of Asian currencies against the euro has badly hit the tourism sector, especially tourists from Malaysia, having dropped to 120,000 last year as compared to 150,000 arrivals in 2015," he told reporters during a media luncheon and briefing here Thursday. He said another factor which affected the tourism sector in France was the terrorism factor which not only hit Paris but the entire European countries as well. However, Morad added, Atout France would be focusing on halal tourism next year, expected to contribute about eight million on overall tourist arrival. He urged Muslim tourists not to worry about the halal food in France as the country had the largest Muslim population in Europe, attributing to about six million. "Last year, we reported about 83 million tourist arrivals, including about 10 per cent Muslim tourists. "Next year, we plan to focus on halal tourism in order to increase the number of tourist arrivals, not only from Middle Eastern countries but also South East Asian countries such as Malaysia, Indonesia and Thailand," said Morad.   He stressed that most five-star rated hotels in France offered halal menu while their rooms displayed ’qibla’ direction and were equipped with prayer room. -- BERNAMA Source : www.english.astroawani.com/malaysia-news/france-eyeing-increased-tourist-arrival-malaysia-next-year-149158 

French healthcare, the brand of healthcare industry abroad

Lyslie Legendre, Senior Trade Advisor, Business France Malaysia - 22-mars-2017 04:13:51
Matthias Fekl, Minister of State for Foreign Trade, the Promotion of Tourism and French Nationals Abroad, and Jean-Marie Le Guen, Secretary of State for Development and Francophonie, opened the conference on French Healthcare expertise on the 15 th of March in Paris. The conference, which brought together the main players in the French healthcare industry, was the occasion to launch the brand "French Healthcare". The result of a public and private initiative, this "export label" aims to take a new step in promoting the French offer. Health products are France’s third-largest export market with € 28,7 billion and a positive contribution to France’s trade balance of € 3.3 billion in 2015. France hosts four of the world’s 25 most innovative public research institutes according to the Thomson-Reuters rankings.    

AccorHotels will launch three hotels in Malaysia this year

Lyslie Legendre - 06-mars-2017 09:23:27
AccorHotels, the French multinational hotel group, will launch three hotels in Peninsular Malaysia and Sabah in 2017. The hotels will be located in Kuala Lumpur, Taiping and Kota Kinabalu.   Novotel in Taiping and Mercure in Kota Kinabalu will be mid-scale boutique hotels, launched respectively in May and June. T he Mercure Kuala Lumpur Selangor, a budget friendly hotel, will be launched in the third quarter of the year.   Source : The Star / Bernama

The French Hospitality School Vatel opens in Malaysia

Lyslie Legendre - 29-nov.-2016 11:50:22
First set up in Paris in 1981, Vatel - International Business School Hotel & Tourism Management has grown and bounds to own 31 campuses over 4 continents with a large network of 29, 000 alumni. It has recently expanded its wings to Malaysia and City University College of Science and Technology as an official licensed college to deliver out the Vatel School curriculum in its Petaling Jaya campus. This collaboration aims to meet the growing needs of the tourism industry in Malaysia and was launched with a signing ceremony witnessed by H.E Christophe Penot, the Ambassador of France to Malaysia.    At the event, Vatel took the opportunity to sign agreements with Double Tree by Hilton, Accord, Dorsett Group and Aloft.

PARIS COMITTEE SALES MISSION IN MALAYSIA

Lyslie Legendre - 24-mars-2016 07:55:12
Paris Convention & Visitors Bureau was on an exclusive promotional mission to South-East Asia on the 14 th of March. For the 4 th year in a row, the French organisation set up a sales workshop in Kuala Lumpur followed by a cocktail reception with 18 Parisian tourism professionals including the famous Galeries Lafayette, Printemps and Lido.     The Paris delegation was led by Mr. Clément LALOUX, Director of Marketing, and Ms. Patricia BARTHÉLEMY, Head of Business Development - Leisure International Markets.

«Immersion France» : a new application to support the promotion of linguistic offers for tourists, students or schoolchildren

Lyslie Legendre - 14-janv.-2016 09:38:10
The linguistic tourism generates 1 million nights and a turnover of over 115 million Euros every year. IMMERSION FRANCE launched by Campus France in order to improve the visibility of French offer worldwide is : - an application for mobiles and tablets which is multilingual, free and easy to access; - a directory listing the best offers of language centres in France: Qualité Français Langue Étrangère (French as Foreign Language Quality) label, Qualité Unosel (Unosel Quality) label, Office quality contract and institutions member of the Campus France Forum; - a support to decide which tailor-made stay to choose; - an interactive map to discover the French regions; - over 100 promotion pictures and videos;hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings   - hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings.
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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