SEARCH RESULTS

Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

More Malaysian tourists are expected in France next year

Lyslie Legendre - 26-juil.-2017 04:50:49
The France Tourism Development Agency (Atout France) is expecting South East Asian tourist arrival to pick up early next year, supported by the strengthening of the Asian currency against the euro. Atout France regional director for ASEAN, Morad Tayebi said the tourist arrival from this region, especially Malaysia, had dropped about 20 per cent last year as compared to 2015. "The weakening of Asian currencies against the euro has badly hit the tourism sector, especially tourists from Malaysia, having dropped to 120,000 last year as compared to 150,000 arrivals in 2015," he told reporters during a media luncheon and briefing here Thursday. He said another factor which affected the tourism sector in France was the terrorism factor which not only hit Paris but the entire European countries as well. However, Morad added, Atout France would be focusing on halal tourism next year, expected to contribute about eight million on overall tourist arrival. He urged Muslim tourists not to worry about the halal food in France as the country had the largest Muslim population in Europe, attributing to about six million. "Last year, we reported about 83 million tourist arrivals, including about 10 per cent Muslim tourists. "Next year, we plan to focus on halal tourism in order to increase the number of tourist arrivals, not only from Middle Eastern countries but also South East Asian countries such as Malaysia, Indonesia and Thailand," said Morad.   He stressed that most five-star rated hotels in France offered halal menu while their rooms displayed ’qibla’ direction and were equipped with prayer room. -- BERNAMA Source : www.english.astroawani.com/malaysia-news/france-eyeing-increased-tourist-arrival-malaysia-next-year-149158 

«Immersion France» : a new application to support the promotion of linguistic offers for tourists, students or schoolchildren

Lyslie Legendre - 14-janv.-2016 09:38:10
The linguistic tourism generates 1 million nights and a turnover of over 115 million Euros every year. IMMERSION FRANCE launched by Campus France in order to improve the visibility of French offer worldwide is : - an application for mobiles and tablets which is multilingual, free and easy to access; - a directory listing the best offers of language centres in France: Qualité Français Langue Étrangère (French as Foreign Language Quality) label, Qualité Unosel (Unosel Quality) label, Office quality contract and institutions member of the Campus France Forum; - a support to decide which tailor-made stay to choose; - an interactive map to discover the French regions; - over 100 promotion pictures and videos;hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings   - hundreds of stay offers detailing learning of French language and cuisine, tourist travels and trainings.
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

READ MORE

Facebook
Press area & Media Gallery