Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel,’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : 

First partnership for Valiram and Business France to promote France and French products

Lyslie Legendre - 21-juil.-2017 06:24:11
At KLIA & KLIA2 domestic terminals, Shoppers at The Valiram Group’s Flying Emporium stores have the chance to win a trip for two to Provence as part of a major consumer campaign, which runs from now until 4 August. Destination France is the first travel retail partnership between Business France and Valiram, promoting Provence as a travel destination in France. The shop-and-win campaign is open to shoppers at KLIA & KLIA2 who spend RM250 at Flying Emporium stores. The grand prize is a five-day, four-night stay at Club Med’s Opio in Provence, with return air tickets provided by Air France-KLM. Other prizes include four premium gift hampers containing French chocolates, fragrances and cosmetics. Valiram KLIA Travel Retail General Manager Raj Daswani said: “At Flying Emporium we carry the best of France in chocolates, fragrances, cosmetics and skincare. It is only natural that we extend that celebration of French joie de vivre to our customers with the chance of a free trip.”   Business France Director and Trade Commissioner Nasser El Mamoune said: “With 83 million foreign tourists visiting France, the country’s dynamic tourist sector boasts new dynamics and opportunities. We want to create awareness of French hospitality businesses such as Air France-KLM and Club Med to tourists in Malaysia. Working with Valiram is a great collaboration because Flying Emporium has 45,000 visitors daily.” Source :

Esthetics International Group Berhad and the French beauty equipment company LPG have signed a distribution agreement

Lyslie Legendre - 07-nov.-2016 10:33:49
The distribution agreement was signed earlier this year between the whollyowned subsidiary of EIG (EIG Dermal Wellness) and LPG Systems (LPG) which grants the Malaysian company the exclusive right to sell and distribute LPG skin care equipment through the professional beauty and wellness market in Malaysia for a period of one year. The agreement enables EIG to further leverage and expand its distribution of professional skin care and beauty equipment through all appropriate distribution channels, including professional salons. Source 

Langkawi Cosmetic Island: a cluster development between Bioeconomy Corp and the France-based industry association, Cosmetic Valley

Niki CHEVIGNARD - 15-juin-2016 06:43:47
  Bioeconomy Corp (previously known as Biotech Corp) and Cosmetic Valley plan to develop the first cosmetics cluster in ASEAN. Named Langkawi Cosmetic Island (LCI), the project is estimated to cost up to RM 500 million and will start at the end of the year. Entirely devoted to bio-cosmeceuticals and wellness industries, this 300ha site will gather facilities that can cater for a variety of purposes, including manufacturing, packaging, formulation, product development as well as plantations of high-value ingredients.   With this partnership Malaysia is expected to become a leading actor in ASEAN as a raw material, halal beauty products and herbal cosmetics manufacturer. It aims for collaborative research, development and innovation activities between French and Malaysian SMEs, contributing to the global cosmetics market. Through this major program, more than 5 000 jobs will be created by 2020.   (Sources : The SunDaily, New Straits Times)  

May 29th – June 3rd 2016 « Bpifrance, Société Générale & Business France: French Infrastructures Excellence Trade Mission »

Guillaume SCHICKELE - 08-juin-2016 04:22:16
From the 29 th May to 3 rd June 2016 a French Infrastructure Excellence trade mission was co-organized by BusinessFrance, BpiFrance and Société Générale. A delegation of 16 French companies were hosted by the respective Business France offices located in Singapore & Kuala Lumpur. Singapore and Malaysia are considered by recent surveys as the top 2 most attractive infrastructure markets in Asia, which resulted in decision to appoint the two nations as joint host countries for a French Infrastructure Excellence mission. The 16 French companies who were selected for the mission are experts in fields of infrastructure, with a focus on railways solutions, construction equipment and services, urban innovation and energy systems. The companies were selected by Business France (Trade Commission), Bpifrance, the French Public Investment Bank and by Société Générale, one of the leading financial Banking and services groups in Europe. The purpose of this mission was to highlight the potential areas of business between French companies and the Malaysian market, with the aim of creating new partnerships and collaborations in the near future. On the morning of 1 st June, the delegation was welcomed in Kuala Lumpur by His Excellency Mr. Christophe Penot, Ambassador of France and by Mr. Nasser El Mamoune, French Trade Commissioner and Director of Business France in Malaysia. After several key presentations on macroeconomic topics and cultural differences in Malaysia, a networking lunch was organized with members of various public agencies as well as key players in the infrastructure sector. The first two days of the mission were dedicated to Business meetings, and the second day ended with a business coaching session and a cocktail at the Residence of France.  The mission was a real success, with very promising results and a clear demonstration of the strong potential and value-add of French expertise in Malaysia and South-East Asia.

SAVE THE DATE –World Nuclear Exhibition moves to the summer (28-30 June 2016)

Kim Hwa KHOO - 09-mai-2016 03:28:07
Following on from its successful launch, the  World Nuclear Exhibition (WNE)  will be held for the second time from 28 th  to 30 th  June 2016  at Paris Le Bourget, hall 2B. Larger and more international, it will occupy 50% more space and is expected to attract over 10,000 visitors from all around the world.     Highly international and business oriented, this biennial event covers the entire civil nuclear industry and will enable all those involved to present their know-how, to discuss experiences and best practices, to forge partnerships, to find new suppliers and to build their exports.     “The civil nuclear industry in the global energy mix” is the theme of the second WNE . Extending the operating lives and maintaining existing power plants, new projects and future technologies, the fuel cycle, finance, skills and training… These are the key themes that will be addressed during the various events and high points that will take place during WNE 2016: the Awards Ceremony, panel discussions, exhibitor workshops followed by networking sessions, business meetings, side events for professionals and visits to industrial sites.     New in 2016…   Innovation and technologies at the heart of the event   The nuclear industry is a high tech industry in which research and innovation play major roles. Being held for the second time, WNE will shine the spotlight on the companies that ensure the industry’s excellence by organizing a wide ranging support programme:   §   Innovation Planet,  dedicated to young, innovative companies from all over the world. §   An innovation competition,   culminating in an awards ceremony, §   Meet the Experts,  informal discussions with technical experts.    Focus on training requirements and employment   Modelled on the 2014 “Business opportunities”, sessions will be offered to countries with specific training needs. Given that the industry requires highly qualified employees, it is not always easy for countries that are new entrants to nuclear power to ensure that they have the right human resources. The  Training Planet is  designed to respond to these needs.   Indian companies which attended in 2014 WNE ·         HI-NUC ENGINEERING PVT. LTD., ·         INDREN SERVICES PVT. LTD. ·         GREENSTAR IMPEX PVT. LTD  ·         HEMENDRA METAL INDUSTRIES ·         CONFIGURATOR SOLUTIONS ·         CORE ENERGY SYSTEMS PVT. LTD ·         HI-NUC ENGINEERING PVT. LTD., ·         INDO FRENCH HIGH TECH EQUIPMENTS VIP : ·         WIPRO TECHNOLOGIES ·         LARSEN & TOUBRO LIMITED MIP : ·         EMBASSY OF INDIA, PARIS, ATOMIC ENERGY WING Major global companies which have already confirmed their participation in 2016 edition -          EDF/France -          AREVA/France -          ROSATOM / Russia -          WESTINGHOUSE / USA -          MITSUBISHI / MHI / Japan -          ASLTOM / France -          ASSYSTEM / France -          ROLL’S ROYCE / UK -          CGN / CHINA -          CNNC / CHINA International pavillons in WNE 2016 -          US, CANADA, UK, CHINA, SOUTH KOREA, POLAND, FINLAND, SPAIN, BELGIUM, JAPAN, RUSSIA, ARGENTINA To find out more about the exhibition, please visit      Press contacts Nathalie Laurent Nathalie Vinatier nathalie.vinatier@    

The French company In’Tech Medical acquires Ortho Solutions Sdn Bhd in an effort to best serve the Asia-Pacific orthopedics marketplace

Lyslie Legendre - 23-mars-2016 11:10:15
In’Tech Medical SAS, a leader in contract manufacturing of surgical instruments in orthopedics, announced on the 16 th of March the acquisition of the Malaysian company Ortho Solutions, a premier Asian contract manufacturer of orthopedic implants and instruments. This acquisition provides the In’Tech Medical Group with a well-established platform to increase its presence on the Asia-Pacific markets. It is a key step to In’Tech Medical’s worldwide expansion strategy. This latest milestone comes in the footstep of In’Tech Medical’s acquisition of Turner Medical in 2015 in the United States, strengthening the company’s global leadership as a contract manufacturer in orthopedics. “We’re proud to acquire Ortho Solutions and deliver on our promise to continuously work on better serving our customers across countries and continents,” said Laurent Pruvost, President of In’Tech Medical. “We are excited to welcome Ortho Solutions talented team to the In’Tech Medical family and look forward to working with them on always finding creative engineering solutions to the benefit of our customers around the world.” This transaction was made possible by the long-term partnership between In’Tech Medical and TCR Capital - an independent private equity partnership that has been supporting In’Tech Medical’s strategic growth since 2012. "We are pleased to join forces with a renowned company, such as In’Tech Medical, that shares our values and dedication to manufacturing high quality instruments and implants for the orthopedic industry," said Darren Wong, General Manager of Ortho Solutions. "Their global strength and expertise will enhance our ability to serve our current and new customers, drive innovation, and expand.”   The In’Tech Medical Group is in the business of building long-term relationships with its customers around the world, solving complicated engineering challenges and providing global manufacturing solutions for instruments and implants in Orthopedics. Source :
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.


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