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Diptyque’s first stand-alone boutique in Southeast Asia is now open at Pavilion KL !

Lyslie Legendre - 09-août-2017 09:05:47
After 2 years in Malaysia, Diptyque decided to turn its chic kiosk into a classic, Parisian-inspired design flagship boutique and an olfactory experience. This Malaysian outlet is a new version of the iconic original design of Diptyque’s Boulevard St. Germain boutique in Paris but with its own unique local touch, an artistic reinterpretation of the traditional Wau Bulan, added to the floor. Aside from scents including candle, fragrance and skin care this new Diptyque store now houses the brand’s famous fashion and home decor collection. Sources: www.buro247.my // www.lofficielmalaysia.com

Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

More Malaysian tourists are expected in France next year

Lyslie Legendre - 26-juil.-2017 04:50:49
The France Tourism Development Agency (Atout France) is expecting South East Asian tourist arrival to pick up early next year, supported by the strengthening of the Asian currency against the euro. Atout France regional director for ASEAN, Morad Tayebi said the tourist arrival from this region, especially Malaysia, had dropped about 20 per cent last year as compared to 2015. "The weakening of Asian currencies against the euro has badly hit the tourism sector, especially tourists from Malaysia, having dropped to 120,000 last year as compared to 150,000 arrivals in 2015," he told reporters during a media luncheon and briefing here Thursday. He said another factor which affected the tourism sector in France was the terrorism factor which not only hit Paris but the entire European countries as well. However, Morad added, Atout France would be focusing on halal tourism next year, expected to contribute about eight million on overall tourist arrival. He urged Muslim tourists not to worry about the halal food in France as the country had the largest Muslim population in Europe, attributing to about six million. "Last year, we reported about 83 million tourist arrivals, including about 10 per cent Muslim tourists. "Next year, we plan to focus on halal tourism in order to increase the number of tourist arrivals, not only from Middle Eastern countries but also South East Asian countries such as Malaysia, Indonesia and Thailand," said Morad.   He stressed that most five-star rated hotels in France offered halal menu while their rooms displayed ’qibla’ direction and were equipped with prayer room. -- BERNAMA Source : www.english.astroawani.com/malaysia-news/france-eyeing-increased-tourist-arrival-malaysia-next-year-149158 

Sergent Major, French fashion for kids in Malaysia !

Lyslie Legendre - 20-juil.-2017 12:12:32
The French kidswear brand celebrated its arrival in the country with a launch at the prestigious Pavilion Kuala Lumpur. It is one of their two boutiques in Malaysia. The other store can be found in Bangsar Village. Celebrities attended the event with their children and Paul Zemmour, founder and owner of the brand graced the event together with his international directress and Sergent Major Asia’s CEO.

Cartier opens a duplex store in Pavilion KL

Lyslie Legendre - 07-juin-2017 12:16:59
The luxurious French brand has opened a two-floor shop dedicated to its prestigious lines of jewellery and timepieces. From the Bukit Bintang entrance, the facade lights up at nighttime and as if the boutique is dripping in gold.   Important clients can shop in privacy in a VIP salon and a specific room, named the “High Jewellery Salon” has been allocated for the finest Cartier pieces. This is the only Cartier boutique in South East Asia to offer this luxurious shopping experience. 

EUMCCI-UTM Seminar on Ocean Energy: Aqua Powering the Future

Jean Poireau - 05-déc.-2016 08:32:12
  Business France , as part of the project Support for European Business in South East Asia Malaysia Markets Component - SEBSEAM and as the leader of the sector "Energy and Environment" , has organized a symposium on Marine Renewable Energies (MRE). The event was organized in collaboration with the European Chamber of Commerce and Industry in Malaysia ( EUMCCI) and the Universiti Technologi Malaysia (UTM ).   The event, dedicated to investment opportunities in the MRE sector, allowed 6 French companies ( Bardot Ocean, DCNS, Guinard Energies, NOV-BLM, Principia, Sabella ), all specialized in Ocean Thermal Energy, Tidal Barrage, Tidal Current Energy and Wave Energy to meet with local actors of the MRE sector (Universities, local authorities and private actors).   Programs over the two days included general market analysis, networking sessions and presentations of the European know-how and offer. This event offered a good opportunity to European companies to better understand the market and to meet with the local players.  

May 29th – June 3rd 2016 « Bpifrance, Société Générale & Business France: French Infrastructures Excellence Trade Mission »

Guillaume SCHICKELE - 08-juin-2016 04:22:16
From the 29 th May to 3 rd June 2016 a French Infrastructure Excellence trade mission was co-organized by BusinessFrance, BpiFrance and Société Générale. A delegation of 16 French companies were hosted by the respective Business France offices located in Singapore & Kuala Lumpur. Singapore and Malaysia are considered by recent surveys as the top 2 most attractive infrastructure markets in Asia, which resulted in decision to appoint the two nations as joint host countries for a French Infrastructure Excellence mission. The 16 French companies who were selected for the mission are experts in fields of infrastructure, with a focus on railways solutions, construction equipment and services, urban innovation and energy systems. The companies were selected by Business France (Trade Commission), Bpifrance, the French Public Investment Bank and by Société Générale, one of the leading financial Banking and services groups in Europe. The purpose of this mission was to highlight the potential areas of business between French companies and the Malaysian market, with the aim of creating new partnerships and collaborations in the near future. On the morning of 1 st June, the delegation was welcomed in Kuala Lumpur by His Excellency Mr. Christophe Penot, Ambassador of France and by Mr. Nasser El Mamoune, French Trade Commissioner and Director of Business France in Malaysia. After several key presentations on macroeconomic topics and cultural differences in Malaysia, a networking lunch was organized with members of various public agencies as well as key players in the infrastructure sector. The first two days of the mission were dedicated to Business meetings, and the second day ended with a business coaching session and a cocktail at the Residence of France.  The mission was a real success, with very promising results and a clear demonstration of the strong potential and value-add of French expertise in Malaysia and South-East Asia.
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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