Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel,’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : 


Lyslie Legendre - 24-mars-2016 07:55:12
Paris Convention & Visitors Bureau was on an exclusive promotional mission to South-East Asia on the 14 th of March. For the 4 th year in a row, the French organisation set up a sales workshop in Kuala Lumpur followed by a cocktail reception with 18 Parisian tourism professionals including the famous Galeries Lafayette, Printemps and Lido.     The Paris delegation was led by Mr. Clément LALOUX, Director of Marketing, and Ms. Patricia BARTHÉLEMY, Head of Business Development - Leisure International Markets.

The International Festival of Extreme Sports (FISE) from France is coming back to Malaysia

Lyslie Legendre - 10-août-2015 11:41:10
The organisers of the FISE, born in the South of France in 1997, announced that there will be a second Malaysian edition from 18 th to 20 th December 2015 in Langkawi and relayed by IMG, the world leader in sports marketing. In 2014, the event attracted 20,000 spectators. It is the biggest extreme sport festival worldwide for sport athlete’s professionals and amateurs with 5 main action sport disciplines (skateboard, BMX, wakeboard, inline skate and mountain bike). The company behind the FISE, Hurricane, targets an increase in their turnover of +10 to +15% (€ 4.5 million in 2014) in 2015. This growth could be achieved if they manage to sell more skate parks projects, representing today 20 to 25% of their business.   Source : La Tribune

The Cosmetic Valley launches Cosmetic 360, the Parisian show for cosmetic innovation

Lyslie Legendre - 04-mai-2015 05:01:20
This new international event will be held in Paris at the Carrousel du Louvre on 15 th and 16 th October 2015. Cosmetic 360 will be dedicated to innovation and R&D in Perfumery and Cosmetics:   ·          -  Raw materials ; ·          -  Formulation ; ·          -  Packaging innovation ; ·          -  Tests and Analysis ; ·          -  Finished products ; ·          -  Innovation in services and marketing.   The Cosmetic Valley has already booked 3,000 m² at the Carrousel du Louvre in the heart of Paris, and is expecting between 100 and 150 exhibitors for its first edition. The show will be open to all companies of the industry with innovations to showcase.   For more information:     

French mechanical engineering sector builds itself into a global leader

Harold MEURISSE - 21-oct.-2014 09:45:01
Véronique Cuziol, project head at Ubifrance, believes that the French mechanical engineering sector shows the best of the French manufacturing: “No, not all French industries are in decline. Some sectors are successful. For example, the mechanical engineering industry.” What exactly is this stellar industry all about? Mechanical engineering firms are diverse in products and services, but broadly they service and produce valued added products for the automobile, aerospace and railway industries.   The French mechanical engineering industry has a turnover of 113 billion euros annually, of which 45.6 billion are exported. These figures rank sixth worldwide and third within Europe. Overall there are over 50000 companies in the industry, including a few large players (Fives, Alstom, Areva and Air Liquide) and a healthy majority of smaller companies: 95% of all firms are  SMEs and start-ups.   Besides the USA and China, European markets are the traditional destinations of French exports in this sector. Germany remains by far the biggest importer. Therefore it’s not surprising that a great part of French mechanical engineering companies can be found at the world’s biggest industrial fair in Germany, the Hannover Messe.   French companies, and in particular SMEs, have been exceptionally effective in leveraging the country’s research clusters, some of the best in the world, into innovative solutions. A great example is the Mont Blanc Industries cluster, which specializes in precision machining, mechatronics and other advanced industrial techniques. There is a collective, national interest in creating what is being called the “Factory of the Future”: disruptive investments in technologies such as energy efficiency, 3d printing, and advanced robotics that will redefine the future of manufacturing through increased efficiency and reduction in costs.   Some of these French start-ups are making big splashes with innovative products. For example the French Expliseat, founded in 2011, produces the world’s lightest seat while also offering an innovative and ergonomic design, the “Titanium Seat.” Expliseat has recently received certification from the FAA (Federal American Aviation Administration) and can therefore supply the US aircraft industry.   Another example of a successful subsector is the textile machinery manufacturing: French firms offer extremely targeted and innovative products and an excellent customer service, as well as a highly skilled workforce.   The top 100 French subcontracting companies include a number of large businesses such as the LISI Group, which has a turnover of over one billion euros. There are also a myriad of smaller but nevertheless very ambitious companies such as Manoir Industries: specializing in metal forging and foundry, their objective is to become the world’s leader in the production of metals for the nuclear, oil & gas, petro-chemistry and construction sectors.   One must remember that France is one of the most attractive countries in Europe in terms of foreign investments, ranking 4th in the world in terms of industrial FDI. This is no surprise give that foreign investors have access to the second biggest economy in Europe, third highest hourly labour productivity, excellent infrastructure, and a central geographic position. Furthermore, France ranks second in Europe for the number of patent applications, with one in ten of these patents being the result of collaboration between a French and a foreign company.   Ubifrance, the French agency for export promotion, has 80 offices overseas. Its role is to help French companies in marketing their products abroad, as well assist foreign companies in finding French suppliers or partners.   More information about French companies : French exporters directory

France shows the way to doing e-commerce!

Thomas SALZGEBER - 22-août-2014 12:20:51
We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013. With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.     For Further information about French companies in the e-commerce sector:   > Electronics and IT > Telecommunications and Space > Trade and distribution > Services > Audiovisual content, Multimedia  

AXA Affin has double-digit growth covered

MAZLAN Rafizah - 16-avr.-2013 12:08:40
AXA Affin General Insurance Bhd is confident of hitting double-digit growth this year with a gross written premium close to RM1 billion. The insurer will focus on recruitment, product development and innovation to boost its business further.  Last year, the company grew 18.1 per cent with a total gross written premium of RM826 million, compared to RM700 million in 2011. The growth was more than double the figure recorded by the general insurance industry, which is about eight per cent to 8.5 per cent annually.  With a market share of six per cent, the insurer aims to be in the top five position in three years, from the seventh currently.   With half of its business coming from its agents, the plan this year is to boost its agency force to a 3,000-strong team. At the same time, it will continue to grow its motor business which accounts for half its portfolio.   The company has expressed desire to expand the company’s commercial lines of business and the small and medium enterprise (SME) segment.   AXA Affin General is a joint venture between AXA SA, Affin Holdings Bhd and Feld Marketing Services Sdn Bhd. Source: Business Times
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.


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