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Decathlon USJ Subang will open soon !

Lyslie Legendre - 14-août-2017 09:44:09
Decathlon is one of the world’s largest sporting goods retailers and it’s from France ! Today they launched their Malaysian online shopping website  and they have just announced on their Facebook page the opening of a second store on 31st of August  at USJ Subang.   

Diptyque’s first stand-alone boutique in Southeast Asia is now open at Pavilion KL !

Lyslie Legendre - 09-août-2017 09:05:47
After 2 years in Malaysia, Diptyque decided to turn its chic kiosk into a classic, Parisian-inspired design flagship boutique and an olfactory experience. This Malaysian outlet is a new version of the iconic original design of Diptyque’s Boulevard St. Germain boutique in Paris but with its own unique local touch, an artistic reinterpretation of the traditional Wau Bulan, added to the floor. Aside from scents including candle, fragrance and skin care this new Diptyque store now houses the brand’s famous fashion and home decor collection. Sources: www.buro247.my // www.lofficielmalaysia.com

French-Malaysian Innovation Challenge 2017

Lyslie Legendre - 04-août-2017 04:55:54
The closing date of the French Malaysian Innovation Challenge (FMIC) is postponed to 15 September 2017. If you haven’t registered yet to the call, sign up to it on the online platform http://www.platcomdiscovery.com/FMIC/ PlaTCOM Ventures and Bpifrance, with the support of Agensi Inovasi Malaysia, SME Corporation Malaysia, the French Embassy in Malaysia and Business France Malaysia, are committed to fostering a public-private innovation ecosystem between France and Malaysia for the mutual benefits of both countries. Through the French-Malaysian Innovation Challenge 2017 (FMIC 2017), PlaTCOM Ventures and Bpifrance are running a call for technological and collaborative joint development projects between Malaysian and French businesses. The objective of this call is to promote and support collaborative projects between Malaysian and French businesses with a focus on innovative products, processes and services in all sectors. Project durations can be up to 24 months. More information, registrations & partner-matching:  

Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26
Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

LVMH showcased the best of Malaysia at the Jardin d’Acclimatation !

Lyslie Legendre - 31-juil.-2017 10:54:38
On the 1 st of July, LVMH, ambassador of the “Art de vivre à la Française” has hosted a day dedicated to Malaysia in the Jardin d’Acclimation, a private park in Paris with 2 million visitors per year, where you can also find the famous Louis Vuitton Foundation building. This event was the occasion to commemorate the 60th anniversary of diplomatic relations between Malaysia and France in the presence of H.E Dato ’Ibrahim Abdullah, Ambassador of Malaysia to France.   This event was an occasion for Parisians to discover the best of Malaysia through arts, dance, culture and gastronomy.

The Embassy of France in Malaysia is joining the world of social media : Discover #FranceinMalaysia !

Lyslie - 28-juil.-2017 06:11:34
The Embassy of France in Malaysia is happy to announce that we’ve recently launched our Facebook, Instagram and Twitter accounts. www.facebook.com/franceinmalaysia www.instagram.com/franceinmalaysia www.twitter.com/frinmalaysia     Looking forward to your tags on Facebook, Instagram & Twitter!

More Malaysian tourists are expected in France next year

Lyslie Legendre - 26-juil.-2017 04:50:49
The France Tourism Development Agency (Atout France) is expecting South East Asian tourist arrival to pick up early next year, supported by the strengthening of the Asian currency against the euro. Atout France regional director for ASEAN, Morad Tayebi said the tourist arrival from this region, especially Malaysia, had dropped about 20 per cent last year as compared to 2015. "The weakening of Asian currencies against the euro has badly hit the tourism sector, especially tourists from Malaysia, having dropped to 120,000 last year as compared to 150,000 arrivals in 2015," he told reporters during a media luncheon and briefing here Thursday. He said another factor which affected the tourism sector in France was the terrorism factor which not only hit Paris but the entire European countries as well. However, Morad added, Atout France would be focusing on halal tourism next year, expected to contribute about eight million on overall tourist arrival. He urged Muslim tourists not to worry about the halal food in France as the country had the largest Muslim population in Europe, attributing to about six million. "Last year, we reported about 83 million tourist arrivals, including about 10 per cent Muslim tourists. "Next year, we plan to focus on halal tourism in order to increase the number of tourist arrivals, not only from Middle Eastern countries but also South East Asian countries such as Malaysia, Indonesia and Thailand," said Morad.   He stressed that most five-star rated hotels in France offered halal menu while their rooms displayed ’qibla’ direction and were equipped with prayer room. -- BERNAMA Source : www.english.astroawani.com/malaysia-news/france-eyeing-increased-tourist-arrival-malaysia-next-year-149158 
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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