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First partnership for Valiram and Business France to promote France and French products

Lyslie Legendre - 21-juil.-2017 06:24:11
At KLIA & KLIA2 domestic terminals, Shoppers at The Valiram Group’s Flying Emporium stores have the chance to win a trip for two to Provence as part of a major consumer campaign, which runs from now until 4 August. Destination France is the first travel retail partnership between Business France and Valiram, promoting Provence as a travel destination in France. The shop-and-win campaign is open to shoppers at KLIA & KLIA2 who spend RM250 at Flying Emporium stores. The grand prize is a five-day, four-night stay at Club Med’s Opio in Provence, with return air tickets provided by Air France-KLM. Other prizes include four premium gift hampers containing French chocolates, fragrances and cosmetics. Valiram KLIA Travel Retail General Manager Raj Daswani said: “At Flying Emporium we carry the best of France in chocolates, fragrances, cosmetics and skincare. It is only natural that we extend that celebration of French joie de vivre to our customers with the chance of a free trip.”   Business France Director and Trade Commissioner Nasser El Mamoune said: “With 83 million foreign tourists visiting France, the country’s dynamic tourist sector boasts new dynamics and opportunities. We want to create awareness of French hospitality businesses such as Air France-KLM and Club Med to tourists in Malaysia. Working with Valiram is a great collaboration because Flying Emporium has 45,000 visitors daily.” Source :  www.moodiedavittreport.com
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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