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French aeronautical industry set for new heights as global demand skyrockets

Harold MEURISSE - 07-janv.-2015 04:18:31
Airbus, headquartered in the French city of Toulouse, projects that the global number of in service passenger aircrafts will double by 2033, to 31,400. The usual suspects can explain this rise in demand: change in demographics in developing economies, and tastes and preferences of their emerging middle class. Who will benefit from this near certain doubling of the market? Certainly one of the strongest cases comes from Airbus and the rest of the 3,000 French companies working in the field of aerospace.   More than Airbus   The European aviation industry, the production, maintenance and support of civil aircraft, is currently second largest in the world following the US’s Boeing led sector. It is undeniably integral to France in producing jobs and growth, as it is the largest foreign looking sector with 22 billion euros in net exports. Many SMEs depend and service Airbus and these will directly benefit from the impending expansion of the giant’s aircraft deliveries, as for the A320 for example, rising from 42 to the target of 50 planes per month.   Aside Airbus’s presence, there are many smaller companies that have succeeded independently and are capturing attention abroad. For example, Mapaero produces paint for airplane interiors and exteriors, such as for aircraft’s wheels. They rapidly acquire new airlines as clients, the company being particularly innovative as its products are in line with recent EU regulations restricting chemicals in paint. The company’s attempts to limit impact on environment will also secure it a bright future.   Ready for Take Off   The French aviation industry is currently well diversified, mature and a world leader. What are its prospects for the future? It seems hard for things to get better, but it certainly looks this way. Brice Robin, Ubifrance’s project head explains that the industry is not lingering on its current successes: “Yes, over the last 100 years France has a history with aviation. This however is never enough, and we have to look to innovation for the future. For example French companies spend an average of 14% of their revenues on R&D.”   Innovation is incredibly important for France to extend its advantage in a market that requires the utmost quality in order to ensure the security and longevity of its very expensive products to its prospective clients. Mr. Robin adds that there is an industry pressure for firms to “deliver faster, perfect parts with high level of quality, and better products with new technology, such as lower weight.”   There are competitors arising in developing markets such as Brazil, China and Russia. However, they are likely to have difficulty in competing with France’s knowhow and completeness of services. Mr. Robin explains, as an example, that the French maintenance’s market provides a one-stop shop for clients and this reduces costs as well as being convenient: “Today buyers don’t only look at the cost of aircraft, but also the maintenance and all else surrounding the aircraft since they will keep the aircraft for 25 to 35 years. They will also be renovating the aircraft interior every 5 to 10 years.” An airline doing business in France will not only purchase from Airbus but also look to other French companies, some located as near as the Toulouse metropolitan area, that provide maintenance and other support in usage such as refurbishment.    Mr. Robin puts this all in perspective of the emerging competition of the French industry: “Clients cannot supply all of their parts and components from a new player in an emerging market because some technologies, materials, designs, and new processes there will not be available and this is a French advantage.“ For example, for the maintenance of certain structural parts that are produced by Airbus, there is a requirement of special certification that can only be found amongst French engineers.   Ubifrance and French SMEs   Ubifrance helps French companies find clients and partners abroad. For example, Win MS participated with Ubifrance at trade shows in Dubai and was able to attain contacts with local airlines. Their aeronautical maintenance equipment were very impressive to Qatar Air, world’s second most preferred airline according to the World Airline Awards.    Aeroform provides repairing equipment for composite materials, much of which can be found in the structure of modern aircrafts. The company was looking for one distributor in Spain and Germany, and with help of Ubifrance was able to attain a list of seven to ten possible suitors in each of the markets. In three months they signed one distributor in each country and are now working with Ubifrance to achieve the same results in the Russian market.     For further information about French exporting companies, please go to: http://www.ubifrance.com/french-exporters-directory/companies.aspx?k=&z=&c=&ca=3&sca=75   Airbus: http //www.airbus.com/     Aeroform : http://www.aeroform-france.fr/   Mapaero : http://www.mapaero.com/en/  

3rd Edition of the Malaysia – France Defence SME Seminar

Rafizah MAZLAN - 20-mai-2014 11:20:41
The 3 rd Edition of the Malaysia – France Defence SME Seminar was held in Kuala Lumpur on the 19 th of May 2014. A total of 20 French SMEs from the defence sector participated in this year’s edition, which was held at Wisma Perwira, Kuala Lumpur. The seminar was co-organised by the Defence Section of the Embassy of France in Malaysia, the General Directorate for Armament (DGA), the French Trade Commission (UBIFRANCE) as well as the Defence Industry Division of the Malaysian Ministry of Defence. French industrial groups of aeronautics (GIFAS), naval defence (GICAN) and ground defence (GICAT) also lent their support to the event. The event welcomed 35 Malaysian companies from the defence and civil sectors. The seminar was inaugurated by Dato’ Zulkafli bin Abdul Karim, the Deputy Secretary General (Policy) of Ministry of Defence Malaysia, and Rear Admiral Pascal Ausseur, the Director for Asia-Pacific, Directorate International Development of DGA, Ministry of Defence France with the presence of the Ambassador of France to Malaysia, H.E. Madame Martine Dorance. The morning session began with presentations from various government agencies including Malaysian Investment Development Authority (MIDA), Ministry of Finance, Malaysia Industry-Government Group for High Technology (MiGHT) and Malaysia External Trade Development Corporation (MATRADE). These presentations were an opportunity for the French delegation to gain an overview of the business opportunities present in the Malaysian defence industry, as well as the processes and procedures involved in entering the Malaysian market. Workshops which focused on presentations from the French SMEs were organised for the mid-morning session, allowing them to showcase their expertise in their respective domains. Business to business (BtoB) and Business to Government (BtoG) meetings were arranged during the afternoon, for the French delegates to share their experience and their know – how with their Malaysian counterparts. The event ended with a networking cocktail in the evening at the Embassy of France in Malaysia.   The 3 rd Edition of the Malaysia – France Defence SME Seminar 2014 was sponsored by: Dassault Aviation, DCNS, MBDA & Safran. A special thanks to Air France and L’Oréal for their contributions to the lucky draw.        

1st Edition of SOUDAX Seminar on Micro Resistance Welding and Applications in Kuala Lumpur

Yuki CHONG - 18-févr.-2014 10:15:31
UBIRFRANCE Malaysia organised  the first ever seminar on Micro Resistance Welding and Applications. on the 17th of February 2014. The event was supported by SOUDAX, the French expert company in resistance micro welding since 1973. The speaker at the event was Mrs. Céline Cochet - Vedel, the Export Manager for Soudax.    The seminar began with a presentation of Soudax’s areas of expertise, followed by a demonstration on the industrial applications of their products and a interactive networking lunch. Professionals from the automotive, aeronautic, battery industries were present at the seminar, along with representatives from the academic field. Overall, the seminar was a very interactive affair, with many questions on this new technology posed to Mrs. Céline Cochet Vedel.    Soudax is currently present in Singapore, Germany, Switzerland, India, Russia, The Netherlands, Spain, Italy, UK, Belgium, North America, Australia …  

Mad about French wines and spirits!

Suzanne MAGAR - 15-avr.-2013 08:25:01
2012 was a vintage year for French wines and spirits internationally. Sales grew and foreigners invested in France ’s vineyards. French oenologists were also highly sought-after to develop vineyards across the world. French wines and spirits have always been popular and the 2012 results illustrate this healthy position. According to the FEVS (France’s Federation of Exporters of Wines and Spirits), the turnover in exports reached 11.15 billion euros, a growth of over 10% on 2011, which already showed a similar rise. Wine exports registered 7.6 billion euros (+ 8.5%) and spirits 3.5 billion euros (+ 13.5%). France sells two and a half billion bottles per year and the rise in value of products (+ 10%) was higher than that of volumes exported (+ 1.6%). It seems that international buyers have no hesitation in paying high prices for their favourite French fine wines.   Thanks to the 500 and more exporting companies, wines and spirits remained the second trade surplus item in the balance of payments, behind aeronautics and in front of perfumes and cosmetics. Alone they represent 86% of the surplus of French food and agriculture.   The geographical concentration of exports remains strong: the top ten markets represent over 75 % of the total value of our exports. The United States remains the top destination with over 1.9 billion euros (+ 13.1%) and a stronger increase in wines (+ 18%) than in spirits (+ 8%). Then comes the United Kingdom with 1.5 billion euros (+ 5.7%), and China with 1 billion euros (+ 17%). The biggest increases were recorded with Russia (+ 37%), Australia (+ 32%) and Taiwan (+ 25%). Overall, the European Union represents only 41% of exports compared with 50% in 2010. This distribution perfectly illustrates the dynamism of other markets, notably in Asia , in the face of the relative lifelessness of the European market . For wines, Bordeaux (+ 15% in value) and Champagnes (+ 4.7%) represent 60% of the total amount of exports between them, a long way ahead of Burgundies (6% of exports, + 8.5%). While Champagne is still greatly prized, notably in Asia, Crémant de Bourgogne is especially popular in the United States , Sweden , Belgium and Japan , where sales are growing by 25% per year.   With nearly 2.4 billion euros of exports (+ 17.1%), cognac accounts for over two thirds of sales of spirits worldwide. Its main outlets are the United States (with 924 million euros, up nearly 8%) ahead of Singapore (562 million euros, + 26%) and China (471 million euros, + 26.3%). It is interesting to note that with over 372 million euros of exports (+ 2.6%) vodka is the second biggest selling spirit in the world.     Highly sought-after vineyards   Although sales of wines and spirits are buoyant, foreign investors are also attracted to French vineyards. The most enterprising are the Chinese. In the Bordeaux region, over thirty acquisitions have been made by Chinese investors since 2011 and twice that number are in the process of negotiation. These new buyers are staying away from the classified grands crus and going for intermediate appellations that can be bought for 5 million euros on average, compared to 20 times more for a grand cru. In 2012, the Chinese also established themselves in Burgundy with the purchase of Château de Gevrey Chambertin for 8 million euros.   Other foreign investors preceded them: notably the Japanese, present mainly in the Bordeaux region, the British, the Americans and the Belgians.   Recognised knowhow While foreign investors in France benefit from the experienced advice of local wine-growers, those who wish to produce in their own countries are also calling upon the knowhow of French professionals. These ambassadors of wine, young graduates or recognised experts, are very numerous and are to be found all over the world. They are working in Argentina , Chile and Peru in the foothills of the Andes; they are making fine wines in the south of Australia , but also in Armenia , Canada and the United States without forgetting Europe ( Spain , Portugal , Romania , Italy ). French oenologists are beginning to be very much in demand in India and China where the local production of wines is developing exponentially.  

Ingeliance Group (French company) has signed a MoU with DreamEDGE Sdn. Bhd.

MAZLAN Rafizah - 28-mars-2013 08:07:42
A Memorandum of Understanding (MoU) has been on signed in  Kuala Lumpur on Tuesday 26th March between Ingeliance Groupe and DreamEDGE Sdn Bhd.  The MoU was signed for a strategic knowledge partnership to further develop local digital design and engineering capabilities in the aeronautics and marine domain. DreamEDGE CEO Khairil Adri Adnan said the company would invest RM1.5 million annually for human capital development and was also looking at revenue of RM15 million for both parties via the collaboration. DreamEDGE is a Malaysian design and engineering services company, while Ingeliance Groupe is a France-based engineering Firm. *DreamEDGE CEO Khairil Adri Adnan (second from left) exchanging documents with Ingeliance Group CEO Jean Francois Cledel at the MOU signing. Witnessing the event are (third from right) Northern Corridor Implementation Authority (NCIA) Chief Executive Officer Datuk Redza Rafiq and Deputy Minister of International Trade and Industry, Datuk Mukhriz Tun Dr Mahathir (fourth from right) .   Source: Bernama - French Trade Commission

First MALAYSIA FRANCE Seminar on small and medium defense enterprises

Magali Voisin-Ratelle - 05-févr.-2013 04:39:59
  The First Franco-Malaysian seminar on small and medium defense enterprises was held in Kuala Lumpur on January 15 and 16. For its first edition in Malaysia, 34 French SMEs in the defense sector have made the trip accompanied by six major group sponsors (Dassault Aviation, DCNS, EADS, MBDA, Safran, Thales). On the other hand, over 80 Malaysian companies from the defense and dual sectors came to meet the French SMEs.   The seminar was co-organised by the Defence Mission, the DGA (General Directorate for Armament), Ubifrance and Defence Industry Division of the Malaysian Ministry of Defence. French industrial groups of aeronautics (GIFAS), naval defense (GICAN) and ground defense (GICAT) also lent their support to the event. The seminar was inaugurated by the Depuity Minister of Defence of Malaysia and the Director of International Development of DGA in the presence of the Ambassador of France. To enable SMEs to better prepare French meetings held with Malaysian companies, the Embassy had received on January 14, SMEs to introduce and brief them on the Malaysian context.

Messier Bugatti Dowty aims to establish the proposed Malaysian plant as a Asian hub

Magali Voisin-Ratelle - 30-janv.-2013 09:03:07
Messier Bugatti Dowty (Safran Group) is at present the global leader in aircraft landing and braking systems, and is a partner to 33 leading commercial, military, business and regional airframers. French-based Messier-Bugatti-Dowty, the world’s largest manufacturer of aircraft landing gear, is set to invest RM500 million in Malaysia, by establishing an aeronautical carbon brake manufacturing plant. Located in Senawang, Negeri Sembilan, the plant is expected to be operational in 2018, with an initial production capacity of 300 metric tonnes of new carbon discs annually. The factory’s refurbishment capacity is expected to be 10,000 brakes in the first year of operation, with the maximum capacity at 20,000 brakes per annum. From 2012 to 2018, it will be the construction and ramp-up phase, with Malaysian companies being involved and benefiting from this high-technological project. Technip Malaysia will be the main contractor of the project, while the construction package and construction material deals will be given only to Malaysian companies. Messier-Bugatti-Dowty is also anticipating to hire about 100 Malaysian engineers and technicians in various fields, to run the plant. Messier-Bugatti-Dowty currently has manufacturing hubs in France and the United States, and aims to establish the proposed Malaysian plant as an Asian hub. Source: Bernama
About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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