Tourism, Hospitality

Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26

Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel,’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : 

LVMH showcased the best of Malaysia at the Jardin d’Acclimatation !

Lyslie Legendre - 31-juil.-2017 10:54:38

On the 1 st of July, LVMH, ambassador of the “Art de vivre à la Française” has hosted a day dedicated to Malaysia in the Jardin d’Acclimation, a private park in Paris with 2 million visitors per year, where you can also find the famous Louis Vuitton Foundation building. This event was the occasion to commemorate the 60th anniversary of diplomatic relations between Malaysia and France in the presence of H.E Dato ’Ibrahim Abdullah, Ambassador of Malaysia to France.   This event was an occasion for Parisians to discover the best of Malaysia through arts, dance, culture and gastronomy.

More Malaysian tourists are expected in France next year

Lyslie Legendre - 26-juil.-2017 04:50:49

The France Tourism Development Agency (Atout France) is expecting South East Asian tourist arrival to pick up early next year, supported by the strengthening of the Asian currency against the euro. Atout France regional director for ASEAN, Morad Tayebi said the tourist arrival from this region, especially Malaysia, had dropped about 20 per cent last year as compared to 2015. "The weakening of Asian currencies against the euro has badly hit the tourism sector, especially tourists from Malaysia, having dropped to 120,000 last year as compared to 150,000 arrivals in 2015," he told reporters during a media luncheon and briefing here Thursday. He said another factor which affected the tourism sector in France was the terrorism factor which not only hit Paris but the entire European countries as well. However, Morad added, Atout France would be focusing on halal tourism next year, expected to contribute about eight million on overall tourist arrival. He urged Muslim tourists not to worry about the halal food in France as the country had the largest Muslim population in Europe, attributing to about six million. "Last year, we reported about 83 million tourist arrivals, including about 10 per cent Muslim tourists. "Next year, we plan to focus on halal tourism in order to increase the number of tourist arrivals, not only from Middle Eastern countries but also South East Asian countries such as Malaysia, Indonesia and Thailand," said Morad.   He stressed that most five-star rated hotels in France offered halal menu while their rooms displayed ’qibla’ direction and were equipped with prayer room. -- BERNAMA Source : 

AccorHotels will launch three hotels in Malaysia this year

Lyslie Legendre - 06-mars-2017 09:23:27

AccorHotels, the French multinational hotel group, will launch three hotels in Peninsular Malaysia and Sabah in 2017. The hotels will be located in Kuala Lumpur, Taiping and Kota Kinabalu.   Novotel in Taiping and Mercure in Kota Kinabalu will be mid-scale boutique hotels, launched respectively in May and June. T he Mercure Kuala Lumpur Selangor, a budget friendly hotel, will be launched in the third quarter of the year.   Source : The Star / Bernama

The French Hospitality School Vatel opens in Malaysia

Lyslie Legendre - 29-nov.-2016 11:50:22

First set up in Paris in 1981, Vatel - International Business School Hotel & Tourism Management has grown and bounds to own 31 campuses over 4 continents with a large network of 29, 000 alumni. It has recently expanded its wings to Malaysia and City University College of Science and Technology as an official licensed college to deliver out the Vatel School curriculum in its Petaling Jaya campus. This collaboration aims to meet the growing needs of the tourism industry in Malaysia and was launched with a signing ceremony witnessed by H.E Christophe Penot, the Ambassador of France to Malaysia.    At the event, Vatel took the opportunity to sign agreements with Double Tree by Hilton, Accord, Dorsett Group and Aloft.


Lyslie Legendre - 24-mars-2016 07:55:12

Paris Convention & Visitors Bureau was on an exclusive promotional mission to South-East Asia on the 14 th of March. For the 4 th year in a row, the French organisation set up a sales workshop in Kuala Lumpur followed by a cocktail reception with 18 Parisian tourism professionals including the famous Galeries Lafayette, Printemps and Lido.     The Paris delegation was led by Mr. Clément LALOUX, Director of Marketing, and Ms. Patricia BARTHÉLEMY, Head of Business Development - Leisure International Markets.

GuocoLand appoints AccorHotels to manage Sofitel hotels in Malaysia and Singapore

Lyslie Legendre - 14-janv.-2016 09:49:44

GuocoLand Ltd has signed a landmark deal with AccorHotels for the management of the Group’s two new hotels at the Tanjong Pagar Centre, Singapore and Damansara, Kuala Lumpur. The Sofitel Singapore City Centre and the Sofitel Kuala Lumpur Damansara, adds a total of 534 rooms to the AccorHotel’s luxury brand portfolio. The 222-room Sofitel Singapore City Centre will be part of the upcoming multi-billion dollar Tanjong Pagar Centre, which will redefine mixed-use developments in Singapore. Meanwhile, the 312-room Sofitel Kuala Lumpur Damansara is also an integral part of a new 8.5 acre integrated development in the upmarket Damansara Heights enclave called Damansara City.   A new MRT station next to the Damansara City development will provide high connectivity to the rest of Kuala Lumpur and the Klang Valley. Source :

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