Créative France

THE STORY BEHIND CREATIVE FRANCE

Kim Hwa KHOO - 30-oct.-2015 03:18:16

Créative France is the story of accentuating the ‘creative’, both literally and figuratively. It’s the story of a different approach, of the spark ignited by phrases and by words and images. It’s the story of an airliner that gains a second deck, of a coding school that becomes a nexus for learning, of a pastry that is coveted like a precious jewel. It’s the story of a strong visual identity that is at once bold, elegant, prominent, modern, dynamic, surprising, flexible and unifying. It’s the story of a creative, unconventional campaign that highlights our country’s full range of strengths, skills and savoir-faire. And for good reason – France is at the forefront of technology, design, industry and education, to name but a few sectors. It’s the story of France today: solid fundamentals enhanced by an outstanding ability to innovate and a constant push to break new ground. Equal parts playful and serious-minded, France bucks convention while reaching for the top. France has appeal… and creativity!   For more information on Créative France, please visit:   http://creative.businessfrance.fr/


Sustainable city: the 3D-demonstrator Astainable®

Kim Hwa KHOO - 30-oct.-2015 03:13:30

The winner of the call for projects issued by the French Ministry of Foreign Trade and the Treasury Department (DGT) in 2014, the consortium of Eiffage, Egis and Engie presented on Monday, October 19, the urban design digital tool "Astainable®" aimed at the export of the French knowhow in sustainable city development under the Vivapolis brand. Based on the 3D-model of the city of Astana, the capital of Kazakhstan, Astainable® digital tool displays a wide range of the French solutions adapted to the needs of the city and contributing to reducing the ecological footprint while considering all the peculiarities of the local territory. Astainable® incorporates 350 French technical, industrial or engineering solutions in the areas, such as ecological transport, energy, smart city, responsible water and waste management and sustainable construction.     The pressure on sustainable city can be explained by three urgent needs: - environmental, as a consequence of global rapid urbanization with an additional 2.5 billion citizen dwellers by 2050 ; - social, derived from the urban migration triggered by the economic growth; - economic, which requires to build faster and cheaper.


About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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