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Attractiveness recognized, French innovation acclaimed!

Purva Marwaha - 27-juin-2019 13:07:07
Attractiveness recognized, French innovation acclaimed!     The “France Attractiveness Survey” published by EY beginning of June 2019 records the international investments made in Europe each year and analyzes the perception that foreign economic decision-makers have of France; as such, it measures real and perceived attractiveness compared with France’s leading competitors.   Against a backdrop of falling investment decisions in Europe (-4% of projects recorded between 2017 and 2018), France confirmed its attractiveness, coming in second place of host countries in Europe, and recapturing the rank it had previously lost in 2010. With growth in projects of 1%, compared with a decrease of 13% in the United Kingdom and Germany, France posted 1,027 recorded projects and continues to build its image with economic decision-makers.   The image of an industrial and innovative France emerges in this barometer, with a strong dynamic of R&D investments and the maintenance of France’s industrial leadership of Europe. For the first time, France is ranked first among European countries as a destination for innovative investments (with 144 projects), bringing together more innovative projects than Germany and the United Kingdom combined.   There are over 150 companies controlled by an Indian investor operating in France, where they employ more than 7,000 people. Seventeen investments from India were recorded in France in 2018, creating or maintaining 141 jobs. Samvardhana Motherson Group and Rahman Group were a few big investments and re-investments made in France in 2018.     Indian projects often involved decision making centers (59% of projects; 53% of jobs) and production/manufacturing operations (18% of projects; 34% of jobs). Investments were mainly made in the software and IT services sector (24% of projects; 30% of jobs), and the machinery and mechanical equipment sector (12% of projects; 21% of jobs).   France also confirmed its leadership as a host country for industrial investments in Europe, with 339 recorded projects, or 5% more than in 2017, as it continued to hold top spot for more than 15 years.   The perception survey that completes the report shows that since the start of 2019, France’s image has remained positive, despite a difficult social climate; 80% of investors set up in France declare themselves to be satisfied or very satisfied with their investments in France, while also highlighting that France must pursue its efforts to increase its attractiveness in fields as varied as education and training; reducing labor costs; reducing taxation; and supporting SMEs and mid-size companies.   “France is modernizing its economy and investors are sensing this strongly as they make long-lasting investments in our country. These results can be read coherently with the record year for foreign investment recorded by Business France. The support provided by the government to high-tech industries and innovative projects, even though it must always be constantly supported, is helping our teams at Business France to convince people and is helping investors to choose France as a destination for their European operations,” said Christophe Lecourtier, CEO of Business France.   “France is convincing more and more decision-makers. The reforms being led and confirmed by the French government show the collective will that exists to make our country more competitive and attractive. The successes of VivaTech and Tech For Good, as well as the emergence of future unicorns, clearly positions France as a European leader in innovation, as shown by the 144 R&D investment projects recorded by this report. From my recent meetings with investors in Hong Kong, Singapore, Berlin and New York, I know that this strong message about a France on the move is being heard. We remain strongly committed to make the potential of France better known, which is particularly necessary work with our non-European partners. We have to capitalize on this!” said Pascal Cagni, Chairman of the Board of Business France.

“Choose France!” summit focusing on France’s attractiveness to business

Purva Marwaha - 23-janv.-2018 07:30:22
  The President of France will be attending the “Choose France!” summit at the Palace of Versailles on Monday January 22, where distinguished guests will include nearly 140 business leaders representing some the world’s biggest businesses in a wide variety of sectors, from the automotive industry to new technologies, agri-food, financial services and healthcare. The “Choose France!” summit is another key stage in the promotion of France’s attractiveness as a business location after several months of far-reaching economic reforms by the French government. The aim of the event is to highlight how France stands up as an attractive business destination, underpinned by the announcement of various investment projects in France and the presence of 140 business leaders, many of whom are on their way to the World Economic Forum in Davos (Switzerland), who will discuss their ambitions in France with the President, Prime Minister and 16 ministers. Five multinational firms will use the summit to announce major investment projects in France. Each of these will serve as a symbolic illustration – due to either their size, the sums being invested, growth or jobs being generated, or their excellence and significance for sectors of the future. A handful of smaller projects will also be announced during the event. As part of a day largely given over to France’s attractiveness to business, the President of France will also pay an early afternoon visit to Toyota’s industrial plant near Valenciennes (north-eastern France), where the Toyota Yaris is made (3.5 million units produced since opening in 2001) and 3,800 people are employed at a site driving employment in the local area. It is also the 25th largest factory in France, turning out 30% of Toyota’s total output in Europe. Following his visit to Valenciennes, the President will travel straight to the Palace of Versailles, where he is scheduled to arrive around 6pm. He will take part in several bilateral meetings, including with Sheryl Sandberg, Chief Operating Officer of Facebook, Sundar Pichai, CEO of Google Inc., Vasant Narasimhan, CEO of Novartis, Bill McDermott, CEO of SAP and John Chambers, formerly Executive Chairman of Cisco. The bilateral meetings will be followed by a dinner, preceded by an introductory speech from the President and a question-answer session with the invited business leaders. 1. “Choose France!” summit agenda and participants       140 business leaders from nearly 30 countries are taking part in the “Choose France!” summit, including: Sundar Pichai (Google), Sheryl Sandberg (Facebook), Dominic Barton (McKinsey), Stuart Gulliver (HSBC), Jesper Brodin (Ikea), Bill McDermott (SAP), Lloyd Blankfein (Goldman Sachs), David Abney (UPS), Guido Barilla (Barilla), Jason Chen (Acer), Alexandre Dayon (Salesforce), Warren East (Rolls Royce Plc), Michael Evans (Alibaba), Jeffrey Harmening (General Mills), Lars Fruergaard Joergensen (Novo Nordisk), Joe Kaeser (Siemens), Martin Lundsdedt (Volvo Group), Antonio Neri (Hewlett Packard), Shunichi Miyanaga (Mitsubishi), James Quincey (Coca Cola Company), Young Sohn (Samsung Electronics), Richard Liu (JD.com) and Jonas Prising (Manpower Group).   Various French business leaders will also be in attendance, including Thomas Buberl (Axa), Jean- Laurent Bonnafe (BNP Paribas), Ross McInnes (Safran) and Emmanuel Faber (Danone).   There are four parts to the schedule for the afternoon at the Palace of Versailles:       1.00pm-2.30pm: Arrival of business leaders for lunch with the French Prime Minister 2.30pm-6.00pm: Bilateral meetings and topic-based workshop sessions held in parallel: Tony Estanguet - “Paris 2024: sharing optimism!” Bruno Le Maire - “Economic reform in France” Cédric Villani - “Artificial intelligence” Mounir Mahjoubi - “Digitalization of the French economy” Muriel Penicaud: “Social transformation in France” John Chambers: “Innovation and start up ecosystem” 6.00pm: Arrival of the President of France and bilateral meetings 8.00pm: Dinner, preceded by an introductory speech from the President of France           KEY FIGURES FOR THE “CHOOSE FRANCE!” SUMMIT:       More than 30 countries represented (approx. 50% from Europe, 25% from the United States, 25% from Africa, the Middle East and Asia).   ·                 A dozen job-creating investment projects.   The President and Prime Minister of France joined by 16 ministers: Jean-Yves Le Drian (Europe and Foreign Affairs), Bruno Le Maire (Economy and Finance), Muriel Penicaud (Labour), Agnès Buzyn (Solidarity and Health), Gérald Darmanin (Government Action and Public Accounts), Florence Parly (Armed Forces), Nicole Belloubet (Justice), Françoise Nyssen (Culture), Stéphane Travert (Agriculture and Food), Elisabeth Borne (Transport), Laura Flessel (Sport), Mounir Mahjoubi (Digital Affairs), Brune Poirson (Ecological and Inclusive Transition), Delphine Geny-Stephann (Economy and Finance), Nathalie Loiseau (European Affairs) and Benjamin Griveaux (Government Spokesperson).   ·                 Around 300 bilateral meetings scheduled during the afternoon at the Palace of Versailles, between business leaders and:   Members of government. Institutional participants (French telecoms regulator ARCEP, France’s public investment bank Bpifrance, French state investment fund Caisse des Dépôts et Consignations, Ministry for Europe and Foreign Affairs, French government Treasury Directorate DG Trésor, etc.). Meetings are also scheduled between French and foreign business leaders.  

‘Créative France’ campaign launched in India

Purva Marwaha - 29-janv.-2016 06:58:12
The Créative France campaign has been launched in India on the occasion of the State visit of French President François Hollande in the country as the Chief Guest for India’s 67th Republic Day. This ambitious global campaign shows what makes France, the world’s sixth largest economy by GDP, a unique destination for FDI. Indeed, in the India-France joint statement, Prime Minister Narendra Modi, and President François Hollande “equally highlighted the attractiveness of France for Indian investors, especially in terms of leveraging French technological expertise and competencies." Prime Minister Modi underscored, “France’s greatest strength is innovation”.                                    Initiated by the French government and executed by Business France, the agency for international development of the French economy, the Creative France campaign has selected ten priority countries, including India, based on their potential for trade and investment. India and France share a mutual fascination for culture, fashion and art and in the past several decades this relationship has deepened and broadened across a range of industrial fields ranging from aerospace and robotics to high-tech materials. France is the 3rd largest foreign investor in India, with an estimated investment stock of around $20bn, which has contributed to creating around 3 lakhs skilled jobs in the country. Muriel Pénicaud, the French Ambassador for International Investment and Managing Director of Business France, remarked on the occasion, “There is an exceptional momentum between France and India. We urge French companies established in India to join the Creative France movement to promote French innovation as well as to contribute to the success of Make in India.” France has some tremendous assets that help create an environment conducive to receiving foreign investments. In this respect, France provides outstanding competitive advantages: -France is located at the heart of a 500-million consumer market, with more than 65 million consumers in France alone – the second largest in Europe. -On a weekly average, 19 new companies choose France for new investments -Thirty-one French companies rank among the world’s top 500. -France is the world’s leading destination for foreign tourists, with an excellent quality of life. -France boasts efficient public services and world-class infrastructure. -France has a powerful industrial base -France offers a diversified technological base and a highly skilled and productive workforce. -France has a vibrant start-up ecosystem -France’s universities and research institutes are renowned for their quest for excellence -France’s legislative framework is designed to provide a strong boost to R&D operations, including France’s research tax credit and the Bpifrance Innovation Fund -France has one of Europe’s most dynamic demographics, reflecting the country’s confidence in the future. In the upcoming months, Créative France will showcase the variety of France’s innovations through specific events organised in India in various domains, such as Smart Cities, renewable energy, IT, start-ups and healthcare. More on Créative France is available in the digital press folder: epresspack.net/creative-france on the campaign website: creative.businessfrance.fr The France Attractiveness Scoreboard is available at: http://sayouitofrance-innovation.com/wp-content/uploads/2015/11/1_UK.pdf Follow us on Twitter: #CreativeFrance
About
Sophie Clavelier, Country Head   Welcome to the French Trade Commission Business France in India!     Our key mission is to promote trade relations between France and India. We assist French- based companies seeking potential partners and new markets in India, while helping Indian businesses to identify potential French suppliers, commercial and technical partners.   In India, our 4 offices are located in business hubs, New Delhi, Mumbai, Bengaluru and Chennai. We have a dedicated multicultural team of 38 experts in the following growing sectors: Agrofood Industry Industry and Cleantech Lifestyle and Healthcare Tech & Services Our Trade Commission also has a Press office in charge of helping French companies to communicate in India as well as a Market Access Department enabling them to better understand and adjust to the Indian regulatory and fiscal framework. In

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