India witnesses growth in Kidswear retail

Brinder Rault - 30/04/19

The kids’ fashion segment has registered the fastest growth in the last year. In 2017, the Indian Kidswear market was estimated at 67 000 crore INR (€ 858 Mn) and accounted for 20% of the apparel market share. This segment is expected to growth at 8.1 % to reach 145 445 crore INR (€ 1.9 Mds) in 2027. Boy’s wear is slightly capping girl’s wear (53 % of the market share).

Kidswear market in India is benefiting from the same consumer habits changes witnessed in the adult wear. Parents are more “brand aware” and incline to spend money for child’s apparel since they are more concern by their own appearance and the trends.

The growth of nuclear families (along with social recognition) has given more purchase power to the family, with parents willing to buy the trendiest cloth for their child. E-commerce plays a crucial role in this growth by increasing accessibility all over the country.

µAnother growing segment is “infant wear” dedicated to the age-group new-born babies to 4 years old kids. This segment has huge opportunities considering that India is home to an estimated 120 million babies from 0 to 4 years of age.

 

Looking at consumers behaviour, one finds that parents are well informed: they demand quality and ethical products, respectful of their child and the environment. The coming years would probably witness an increase of organic wear and materials that are sourced from fair-trade.

The kids themselves are considered as consumers by the brands. These latter target children at an early age, playing with their centre of interests, presenting children in their advertisement campaigns to create a sense of belonging and make them chose their own apparels.

Tags: Fashion
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  Lifestyle, Consumer Goods and Healthcare The Consumer Goods and Healthcare Department assistsFrench companies in their international development strategy and promotes trade between France and India. In order to maximize commercial opportunities between French and Indian companies, the Department organises French Pavilions at a number of key exhibitions in India, as well as offering other B2B networking events and individual partnering services. The Department provides expertise in : • Fashion and Accessories • Home Furnishing and Interior Design • Cosmetics, OTC and Natural products • Healthcare Equipment and Biotechnology Head of Department  : Ms. Brinder RAULT brinder.rault@businessfrance.fr

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