Lifestyle and Healthcare

India witnesses growth in Kidswear retail

Brinder Rault - 30-avr.-2019 12:44:37

The kids’ fashion segment has registered the fastest growth in the last year. In 2017, the Indian Kidswear market was estimated at 67 000 crore INR (€ 858 Mn) and accounted for 20% of the apparel market share. This segment is expected to growth at 8.1 % to reach 145 445 crore INR (€ 1.9 Mds) in 2027. Boy’s wear is slightly capping girl’s wear (53 % of the market share). Kidswear market in India is benefiting from the same consumer habits changes witnessed in the adult wear. Parents are more “brand aware” and incline to spend money for child’s apparel since they are more concern by their own appearance and the trends. The growth of nuclear families (along with social recognition) has given more purchase power to the family, with parents willing to buy the trendiest cloth for their child. E-commerce plays a crucial role in this growth by increasing accessibility all over the country. µ Another growing segment is “infant wear” dedicated to the age-group new-born babies to 4 years old kids. This segment has huge opportunities considering that India is home to an estimated 120 million babies from 0 to 4 years of age.   Looking at consumers behaviour, one finds that parents are well informed: they demand quality and ethical products, respectful of their child and the environment. The coming years would probably witness an increase of organic wear and materials that are sourced from fair-trade. The kids themselves are considered as consumers by the brands. These latter target children at an early age, playing with their centre of interests, presenting children in their advertisement campaigns to create a sense of belonging and make them chose their own apparels.


The French brand Olivier Claire at The Westin, Gurgaon

Brinder Rault - 30-avr.-2019 12:36:57

The French luxury brand skin care, Olivier Claire launched its products at The Westin, Gurgaon on Sunday, 28 th April, 2019. The brand, founded by Olivier Couraud in South West of France, entered the Indian market a year ago, collaborating with the Roseate Hotels & Resorts.   It was now the turn of the spa “Heavenly” at The Westin Hotel to enter in a collaboration with the brand. The Olivier Claire products and treatments are made in France with natural and vegetal essences which are a great value addition and powerful asset for the brand. Customers would be able to enjoy treatments of high quality, thanks to the vegetal skin care products offered by Olivier Claire. Treatments are available in the spa and are given by professionals trained in France. Products can also be purchased for daily skin care routines. Olivier Couraud is delighted to witness the increasing interest in his products. Although India is a demanding market, he found amazing partners and skilled spa managers to tie-up with. He also stressed the awareness of Indian customers and their growing concern for their skin and qualitative products to apply. So far, the journey for the brand has been successful in India. Nonetheless, Mr. Couraud stays humble and plan to go incremental on the Indian market, building a strong ground base first.  


Healthcare and Cleanliness Schemes of India - 2019

Brinder rault - 15-mars-2019 10:40:57

  The government of India has launched a healthcare scheme called «  Ayushman Bharat  » for the benefit to provide free healthcare services to the poor.   It is being billed as the world’s largest free healthcare scheme in just over five months of launch.   The aim of the government is to provide healthcare to over 50 crore beneficiaries. Some of the perks being - free health insurance upto INR 5 lakh per family for secondary and tertiary hospitalisation (to nearly 40% of the population) —more than 100 million poor and vulnerable families   At present, 2.2 crore people have been issued e-cards and nearly 14 lakh people have been treated.   Another important drive initiated by the Central government is the «  Swacch Bharat Abhiyan  » - the Clean India Drive .   Over 9.23 crore toilets have been constructed which has increased the coverage of toilets from 39% in October 2014 to 98.9 per cent in 30 states and Union Territories and as per reports are now open defecation free .   Statistics show that constructions and access to toilets have reported a behavioural change in their usage as well – in a survey conducted by an independent agency under the World Bank support to Swachh Bharat Mission, 93.4 percent of rural households in India who have access to a toilet, do indeed use it.  


The growing interest for the senior healthcare sector in India

Brinder Rault - 15-mars-2019 10:35:05

  The 25 th edition of Indian Medical Fair took place in New Delhi from the 21 st of February to the 23 rd of February 2019. This event gathers actors of the medical sector from India and abroad. Exhibitions and conferences were happening. This year, the themes of the talks were exploring the following subjects: the Ayushman Bharat, the future of Healthcare, the Medical Devices and Equipments market, the consumerization of Health and the question of medical entrepreneurship.     One would also notice the growing interest for the senior care and the market of senior healthcare services. Indeed, a special corner, named “Rehaindia” was dedicated to the actors of the senior care where one could meet companies offering medical devices for elderly, gymnastic tools, nutritionist and physiotherapists.       In 2018, the number of seniors in India stood at 116 million people, or 9% of the population. Seniors are more present in rural areas (77 million) than in urban areas (39 million). By 2025, the number of elderly people in India is expected to be 158 million (higher than the population of Russia), or 11% of the population. Between 2010 and 2050 the number of seniors will have tripled and life expectancy will have increased from 67.5 years to 79.5 years.   These different points make it possible to affirm that the silver economy is a buoyant market in India. According to a report published by CII [1] , the Asia-Pacific region is the one whose service market for seniors will increase the most. The strongest growth to come will be in the following sectors:   - Public institutions interest and policies   - Home healthcare services   - Specific medical devices for the elderly   The home healthcare sector is the main market today in terms of demands and offer. It corresponds to the expectations of the Indian society which is to grow old at home and is in phase with the evolutions of the Indian medical sector which tends to use the technology and the mobile applications to make benefit of services of health care at home.   The real estate players are also surfing on the wave. One could observe the emergence of community centres and retirements homes for senior such as Portea, Healthcare at Home (Dabur), Max Healthcare (Max Home), India Home Healthcare, Care24.   With such growing interest, huge opportunities will arise. Infrastructures will be needed, medical devices too, and trained professional to assist the elderly (indeed, it is now estimated that the number of workers in the senior services sector is 4.5 million and could reach 10 million in 2025).   [1] CII, Senior Care industry Report India 2018  


French marine skincare brand « Algotherm » launched in India

Brinder Rault - 18-févr.-2019 07:46:05

  The beautiful range of skincare products from the esteemed French brand Algotherm, formulated by Laboratoires Gilbert were launched on 10 December 2018 in collaboration with Gilbert Jain Laboratory Pvt. Ltd at the Honorary French Ambassador’s residence in New Delhi.       The company has also inaugurated their new training centre in Old Rajender Nagar, New Delhi. They plan to train people through beauty salons, which will be a part of various training centres and also their principal clients. Further, they will also adopt the omni-channel strategy and target to sell online via Amazon, Flipkart and Nykaa.       A wide variety of products ranging from creams, serums, masks to correctors and gels, ’Algotherm’ products are all natural and are made from Algohydra which hydrates and nourishes the skin along with moisturizing. Borrowing from the goodness of the sea and adding the richness of 29 unique, marine ingredients, ’Algotherm’ is best known for its algae-infused personal care range.       Algotherm is committed to sustainability in its practices of collecting and processing the natural ingredients used.  


« AYUSHMAN BHARAT »

Brinder Rault - 18-févr.-2019 07:42:48

  This healthcare initiative, launched by the Central Government of India in September 2018 has the following objectives:   Creation of health and wellness centres all over India : With an allocation of USD 185 million, these centres will provide essential drugs and diagnostics services free of cost. The centres are also designed to provide comprehensive health care, including treatment and medication for non-communicable diseases as well as maternal and child health services. Implementation of a national health protection scheme: The fund will provide hospitalization cover to over 100 million poor and vulnerable families. This includes 500 million approximatively beneficiaries. The scheme will provide coverage up to 7,700 USD per family, per year for secondary and tertiary care hospitalization. Enhancement of the accessibility to medical education and healthcare. The policy aims at establishing 24 new government medical colleges and hospitals in the country to provide medical education and healthcare.   According to the government (from figures released in January) since its beginning, as many as 700,000 people have been treated under the Ayushman Bharat scheme. On an average 5,000 claims are being settled every day since its roll out in September last year.   The total number of hospitals covered by this scheme are both Government hospitals and private hospitals presently numbering 16,000 and increasing steadily. More than 50 per cent of the implementing hospitals are in the private sector.      


Global sporting retailer, Decathlon, opens 1st store at Battaramulla

Purva Marwaha - 22-oct.-2018 10:49:46

Opening up a whole new world of sports innovation for Sri Lanka, Decathlon Sri Lanka has launched its first store at Battaramulla on 13 th October 2018, located at 260/1, Pannipitiya Road, Battaramulla, prominently located beside the Buddhadasa ground. Demonstrating its passion for sports, Decathlon’s store offers a unique sport store concept that showcases 2500 products catering to 50 sports, coupled with a distinctive and personalised customer service. The store is spread across 1200 m 2  space dedicated for sports to allow shoppers and sports lovers to browse the store at leisure. The store caters to all levels of sports enthusiasts, from beginners to advanced. Decathlon not only provides quality sports gear, but also offers a 500 m2 free access playground for football & multisports; 4 indoor experience zones (for football, fitness, cycling and trekking); along with 50 sport practices under the same roof and 2500 products – a true paradise for sports lovers. The store will be open from 9 am to 9 pm and offers spacious parking for 100 cars. Expressing his delight at the launch of Decathlon’s first store, Etienne Mafart, Country Leader of Decathlon Sri Lanka said, “Decathlon is committed to converting people to adopt healthy lifestyles through fitness and sports. We are all delighted sportspeople who have turned our passion into our job, which is to make sport accessible for many. For four decades now, Decathlon’s teams have accompanied, facilitated – and even revolutionized – the practice of athletes around the world. At Decathlon, innovation holds a primordial place both in our stores and in our products. Behind each product, there is an idea, an expectation, an intuition…. emanating from an athlete, a sport user or a Decathlon teammate. We see a similar passion for sports amongst Sri Lankans and we hope Decathlon inspires them even more to pursue sports. We are thrilled to make Decathlon a part of the city’s sport ecosystem. We are proud to welcome Sri Lanka into Decathlon’s network of 45 countries and 1414 stores.” Decathlon already has a decade-long footprint in Sri Lanka, where it has based one of its main manufacturing facilities. After 10 years in Sri Lanka, Decathlon will be manufacturing 45 million products in 2018 with the involvement of its industrial partners. Its factory has 80 associates engaged in production compliance, quality and service. In Sri Lanka, 20 000 employees work for Decathlon, from 15 suppliers in 18 factories. The company has exported 2600 containers globally in 2018. Vatsal Pant, Store Leader, said, “The Decathlon store boasts a team of 40 passionate sports lovers engaged in a variety of sports who are truly dedicated to make sports accessible for all in Sri Lanka. Together we will inspire Sri Lankans to keep playing sport with a smile!”   Sensitive of giving back to society, Decathlon is associated with a host of sustainability initiatives globally. In Sri Lanka, the company is focusing on revealing the potential of young women in Sri Lanka. Commenting on Decathlon’s commitment, Suranjani Wickremeratne, Founder Member of Tarana Foundation added, “Tarana Foundaion is happy to collaborate with Decathlon Sri Lanka on their CSR Project to provide young girls in children’s homes an opportunity to harness and build their personality through an effective sports program. This will enable these young girls to raise the bar and will strongly support pursuing their life ambitions.” Decathlon was established in Englos, France, in 1976 and reported a turnover of 11 billion€ as at end 2017. It is the largest sporting goods retailer in the world.       Source: Lanka Business Online: https://bit.ly/2q3feaP


About
  Lifestyle, Consumer Goods and Healthcare The Consumer Goods and Healthcare Department assistsFrench companies in their international development strategy and promotes trade between France and India. In order to maximize commercial opportunities between French and Indian companies, the Department organises French Pavilions at a number of key exhibitions in India, as well as offering other B2B networking events and individual partnering services. The Department provides expertise in : • Fashion and Accessories • Home Furnishing and Interior Design • Cosmetics, OTC and Natural products • Healthcare Equipment and Biotechnology Head of Department  : Ms. Brinder RAULT brinder.rault@businessfrance.fr

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