Agrofood Department

Brioche Dorée comes to India

Olivier Delbecq - 27-mars-2019 05:42:43

Internationally acclaimed, Parisian French Bakery, Brioche Dorée launched its first exclusive store in India at Connaught Place, New Delhi. A perfect blend of French cuisine meets the Indian palette, Brioche Dorée serves a delectable range of traditional authentic French products. Brioche Dorée is known to be the second largest bakery/café chain in the world. It will serve pure vegetarian stuff in India.


Sud Ouest Food meetings

Olivier Delbecq - 27-mars-2019 05:40:51

  EVENT’S NAME : Sud Ouest Food meetings   CITY/COUNTRY: Bordeaux/France   DATE : 12-14 May 2019       Sud Ouest Food meetings invite a selection of 40 food buyers from all over the world who will have the opportunity to meet new quality suppliers, Two Indian buyer will attend this event : CHENAB IMPEX PVT. LTD and FOODHALL.   This is an excellent opportunity to discover South-West of France food traditions.  


Do you want to know more about French Cuisine?

OLIVIER DELBEQ - 18-févr.-2019 07:33:54

  The French season of “ Chef’s Table” by David Gelb on Netflix is about telling the story of French cooking through portraits of four of France’s greatest chefs. Chefs come to France to learn , which is because the country has such a rich culinary history , plus an exigent and impressive system of culinary education and great produce .  


Indo-French joint venture GSE Avigna

Olivier Delbecq - 18-févr.-2019 07:27:54

  After an Indo-French joint venture company GSE Avigna signed a memorandum of understanding with the state government to invest 2,000 crore in the mega food park in Chennai. The project would generate jobs for 10,000 people. The entire project will be designed on the lines of Rungis, fish , meat , fruit, vegetables , dairy and flowers will be sold under one roof.  


Gastronomic Indulgences

Purva Marwaha - 19-mars-2018 11:57:18

Surrender to the pleasures of an exquisite French gourmet dinner on 21 st  March. Participate in the worldwide fourth edition of the Goût de France/Good France initiative for a unique sensory experience. Your participation could take you and a companion to indulge in Beaune and Dijon in Burgundy, France!   Spearheaded by the French Ministry of Foreign Affairs and International Development and renowned chef Alain Ducasse, Goût de France/Good France offers cuisine aficionados in 5 continents a chance to truly appreciate the fine flavours of French cuisine on the same date! With around 63 participating restaurants in India serving a set menu, make sure you reserve a table for dinner at a restaurant in your city at the earliest!   Follow 3 simple steps to create your perfect Goût de France/Good France recipe:   Step1: Visit http://in.france.fr/en/information/win-delectable-stay-2-beaune-and-dijon-burgundy-good-france-contest and select a restaurant in your city from the list to make a reservation for dinner for March 21.  Step 2: Sign up here https://www.surveymonkey.com/r/9C22YPL to participate in our online contest. Step 3: To reconfirm your participation, click a selfie with the Good France menu at the restaurant on March 21 and upload it on your social media platforms tagging Atout France handles with the hashtags #ExperienceFrance #GoodFranceIndia    Send in your selfies to- @IN.France.fr for Facebook @IN_FranceFR for Twitter @Francefr for Instagram   The winner will be announced through a lucky draw after March 21 and shall win a trip for 2 to the cities of Beaune, France’s fairytale village and Dijon, best known for its mustard- in Burgundy, France!   A delectable stay in France awaits the winner: 2 return tickets in Economy by Air France and 2 Eurail passes from Rail Europe. -A 2 nights stay for 2 offered by Dijon Tourist Office including:   2 nights at the hotel **** Maison Philippe Le Bon (breakfast included) 1 dinner at La Closerie, 1 dinner at La Fine Heure. -Activities and visits of Dijon and of the Côte de Nuits vineyards.   -A 2 nights stay for 2 offered by Beaune Tourist Office including : 2 nights at the hotel le Cep***** 1 dinner in a Michelin-starred restaurant -Activities: discovery of Beaune’s cultural heritage, visits and wine tastings in the prestigious domains of Beaune and the Côte de Beaune vineyards   Prizes applicable for the winner and his/her companion.   If your taste buds are already appeased, then the time is just right to make your restaurant reservation! Your participation will also benefit a noble cause as restaurants are encouraged to donate some proceeds from this evening to a local NGO they support.   We wish you Bon Appétit!


Heritage Foods forms JV with French company Novandie

Purva Marwaha - 16-août-2017 13:51:05

Heritage Foods forms JV with French company Novandie Heritage Foods today formed a joint venture with French firm Novandie to set up a green field manufacturing plant for fruits and flavoured yogurt with an investment of Rs 16 crore.  The 50:50 joint venture will have an initial annual capacity of 20 tonnes per day and will manufacture and market fruits and flavored yogurt, as well as Western type desserts, Heritage said in a statement.  The JV will invest around Rs 16 crore for the first plant and the commercial production is expected in 2018, it added.  Its executive director Nara Brahmani said the joint venture with Novandie, a leading yogurt player in France is one of the steps we have taken on the path to achieving Rs 6000 crore revenue by 2022.  In the June quarter its net profit fell 40 per cent to Rs 10.33 crore, despite a 32 per cent jump in revenue to Rs 618.27 crore. PTI GDK BEN NP   Source: India Today,  http://bit.ly/2i59nRh


Say Cheese with François Robin

Julian Hoarau - 30-mars-2017 14:24:20

  The best cheese in the world comes undoubtedly from Europe where artisans and big producers use their ancestral know-how to produce a wide variety of fine cheese. From French Camembert to Italian Burrata, the range of cheese is very diverse. Today, the dairy industry in the European Union is the most productive and the most successful in the world. Its strict regulations by the European Union and the CNIEL ( National Interprofessional Center of the Dairy Economy, France ), a privately run organization whose main objective is to promote dairy products and to facilitate relationships between dairy producers and processors, makes cheese from Europe, the best and safest products for the consumer.   The European Union & the CNIEL have several initiatives lined up to create more awareness about cheese in India, especially to showcase the wide & rich cultural diversity of French cheese. As a continuation to the promotional campaign of 2015, a Press event & a Networking cocktail of Cheese tasting of Vegetarian Cheese was organized on Monday 27 th March at Indigo, Mumbai for members of the media (food journalists, critics, bloggers and culinary specialists), food importers, chefs & restaurateurs.   French Chef François Robin who has been awarded Best Cheese Monger of France demonstrated exclusive recipes based on the available vegetarian cheese (without any animal rennet) and add a unique Indian touch to create fusion food, using the cheese as the main ingredient. All cheese presented and available for tasting will allow all Indian guests to safely taste and enjoy the best France has to offer.   Furthermore, two workshops for food bloggers will be organized on the 28 th March at Artisan, Sofitel, BKC Mumbai and on the 29 th March at Chérie , New Delhi . Following these 3 events, a major consumer promotion campaign with a series of cheese tasting sessions will take place at Foodhall and Hypercity stores in New Delhi from 30 March to 23 April 2017 .   Cheese consumption in India   Positive trends indicate that sales of cheese in 2016, are estimated at 23 billion INR i.e 60 400 tons & should almost double in value to 40 billion INR with sales of 100 000 tons in 2021.   Even though the consumption of cheese has increased by 15-20% in India in recent years, Indian consumption of cheese is quite low compared to world consumption (200gms vs 7kgs) but food habits are changing. This is largely due to the fact that disposable incomes are increasing & today Indian consumers are open to acquiring new tastes. Also traditionally Indians are big consumers of dairy products and cheese is consumed as a part of meals or as a snack.   France ranks 3rd as a supplier of cheese to India after Italy & Denmark, with a market share of around 13% and the consumption of French cheese has been steadily rising in India. Spreading awareness about the variety, textures and qualities of the French cheese is very important & an adaptation to local tastes is necessary to increase consumption since cheese is tasty & also an important source of protein.   Distribution of cheese & the regulatory environment is still a challenge, however the availability of imported cheese in gourmet stores across India and the innovations offered by companies are helping to develop the market.       About François Robin: "François Robin takes his first steps in the world of cheese by helping his parents in the Vendée region of France. This experience allows him to discover the secrets of making goat cheese but does not convince him to continue in this way. He then directed his studies on science and mathematics, but subsequently favored more artistic professional experiences (film festival, contemporary art center ...). Finally, the need to return to the source is felt, so he decides to enroll in a 9-month training center to prepare a Certificate of professional qualification of "Crémier Fromager". He began his career as a cheese specialist with Nicolas Julhès in Paris where cheeses, wines and delicatessen of high quality are found. Francois learns to tune the cheeses with the finest dishes while appropriating their history. These new skills permitted him to join the famous Fauchon delicatessen where he found his place in the cheese department, which he animates and develops in close collaboration with Hervé Mons, a world-renowned refining cheese maker and manages to create a real synergy with the other departments of the grocery store. He participates in the contest of the Meilleurs Ouvriers de France that he wins in 2011 from his first participation after only 4 years of experience in this field.       Cheese is divided into Four types:   Soft: Ripened from the outside in with a white rind, often runny at room temperature.   Examples: Brie, Camembert, Reblochon, Mont d’Or   Semi-soft : Smooth or creamy interior with little or no rind. Flavor ranges from mild to pungent   Examples: Raclette, Abondance, Morbier, Port Salut   Hard: Firm texture with tastes ranging from mild to pungent; easy to grate   Examples: Emmental, Beaufort, Mimolette, Tomme de Savoie   Blue: Green or blue veining caused by the addition of the mould penicillium roqueforti during production   Examples: Saint Agur, Bleu de Auvergne, Bleu de Gex       About Business France   Business France is the national agency supporting the international development of the economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. Business France has 1,500 personnel in 80 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr and youbuyfrance.com.in   Contacts:   Julian Hoarau-Bouaziz Marketing and Communication Dept Email: Julian.hoarau@businessfrance.fr   Téléphone: +91 (0) 11 43 19 63 03   M obile: +91 837 689 50 05   Purva Marwaha   Marketing and Communication Dept Email: purva.marwaha@businessfrance.fr Téléphone: +91 (0) 11 43 19 63 06  


About
The Agrofood Department assists French companies in their international development strategy and promotes trade between France and India. In order to maximize commercial opportunities between French and Indian companies, the Department organizes French Pavilions at a number of key exhibitions in India, as well as offering other B2B networking events and individual partnering services. The Department provides expertise in : • Wine and spirits, • Meat, dairy, transformed products • Fruits and vegetables, Organic food • Food production industry, packing, farming machinery Head of Department : Mr Olivier Delbecq  olivier.delbecq@businessfrance.fr

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