Weekly business news

India - 05/09/12


Thanks to the increasing demand of French products in India more and more French designers and entrepreneurs open their businesses in India. French designers Chloe Le Bonnois and Danielle brought their French brand Nana Ki - http://www.nanaki.fr/- a fashion brand for women and Children, in 2006 via their shop Lola’s World – www.lolasworld.net - in New Delhi.

Today the shop has very many other French brands for children like Bensimon shoes, Moulin Roty stuffed toys, Petit Jour kitchen accessories, Madam Mo stationary. Lucie Salaun and Catherine Barbier recently opened the store Les Parisiennes at New Delhi. The USP of the store is the affordable clothes and accessories focusing on French fashion from the 1960s through 1980s. Purple design – www.purple-design.com-  created by Iris and Emeline, two French designers, brings out the Indian colours in its range of kitschy accessories like bags, posters, cushions and sofas. The products are retailed out of the store Purple Design at New Delhi as well as in other outlets at Bangalore, Mumbai, Chennai and Surat.

French brand Elle opens shops in India with Arvind Brands

French Group Lagardere Active Group that owns lifestyle brand Elle today launched its apparel brand Elle in India in partnership with the Indian Company Arvind Lifestyle Brands. The project is to open at least 20 exclusive stores in the next one year.
The company that has appointed Arvind Lifestyle Brands as a licensee said in the next three years it may introduce other businesses such as Elle cafes and lounges, spas and drinking water in India. It is targeting about 15 per cent of global sales to come from India by then.

"We expect India to be 15 per cent of Elle’s sales probably in the next three years. Currently global retail sales of Elle products and services (excluding media business) is USD 800 million and should reach USD one billion in the next three years," Lagardere Active Enterprises CEO Fabrice A Plaquevent told PTI. Lagardere Active Enterprises is a division of Lagardere Active Group responsible for global brand extension.
Commenting on the group’s future plans in the country, he said: "Going ahead we might look at bringing other products and services like cafes, spas, salons and even water that are currently available in other parts of the world."
Globally, Elle products are present in around 80 countries and Asia Pacific region contributes 65 per cent to the brand’s turnover. The group currently operates in India with its fashion and lifestyle magazine Elle.
On plan for the apparel business in India, Plaquevent said: "This is the right time to introduce the brand in the country. We are introducing womenswear to begin with and kidswear could be next."
Arvind Lifestyle plans to open 14 stores in Delhi/NCR and six stores in Bangalore to take the total count to 20 in the next one year. The brand will also be available at leading departmental stores in shop-in-shop format. "In the first year we would invest around Rs 25-30 crore for setting up 20 stores," Arvind Lifestyle Brands Managing Director and CEO J Suresh said.
Source: The Economic Times

French Marketing Company SEENK helps the Indian companies in rebranding

Khaitan & Co, one of India’s oldest full service law firms, recently mandated the renowned French marketing company Seenk to do the rebranding of their firm which would emphasis on the company’s heritage, legacy and roots. Seenk has a portfolio of clients like BNP Paribas, Capgemini, Rolland Garros, Lacoste and Dassault. The main mission of the French company was to position Khaitan & Co, reputed as a blue chip service provider, as the benchmark brand in the legal fraternity. The Indian company has today a new logo which is conservative with the shape but more contemporary and stylized.

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  Lifestyle, Consumer Goods and Healthcare The Consumer Goods and Healthcare Department assistsFrench companies in their international development strategy and promotes trade between France and India. In order to maximize commercial opportunities between French and Indian companies, the Department organises French Pavilions at a number of key exhibitions in India, as well as offering other B2B networking events and individual partnering services. The Department provides expertise in : • Fashion and Accessories • Home Furnishing and Interior Design • Cosmetics, OTC and Natural products • Healthcare Equipment and Biotechnology Head of Department  : Ms. Brinder RAULT brinder.rault@businessfrance.fr


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