More than 30 events have been scheduled for 2018 in India !

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Welcome to Business France - The French Trade and Investment Commission in India

Gastronomic Indulgences

Purva Marwaha - 19-mars-2018 11:57:18

Surrender to the pleasures of an exquisite French gourmet dinner on 21 st  March. Participate in the worldwide fourth edition of the Goût de France/Good France initiative for a unique sensory experience. Your participation could take you and a companion to indulge in Beaune and Dijon in Burgundy, France!   Spearheaded by the French Ministry of Foreign Affairs and International Development and renowned chef Alain Ducasse, Goût de France/Good France offers cuisine aficionados in 5 continents a chance to truly appreciate the fine flavours of French cuisine on the same date! With around 63 participating restaurants in India serving a set menu, make sure you reserve a table for dinner at a restaurant in your city at the earliest!   Follow 3 simple steps to create your perfect Goût de France/Good France recipe:   Step1: Visit and select a restaurant in your city from the list to make a reservation for dinner for March 21.  Step 2: Sign up here to participate in our online contest. Step 3: To reconfirm your participation, click a selfie with the Good France menu at the restaurant on March 21 and upload it on your social media platforms tagging Atout France handles with the hashtags #ExperienceFrance #GoodFranceIndia    Send in your selfies to- for Facebook @IN_FranceFR for Twitter @Francefr for Instagram   The winner will be announced through a lucky draw after March 21 and shall win a trip for 2 to the cities of Beaune, France’s fairytale village and Dijon, best known for its mustard- in Burgundy, France!   A delectable stay in France awaits the winner: 2 return tickets in Economy by Air France and 2 Eurail passes from Rail Europe. -A 2 nights stay for 2 offered by Dijon Tourist Office including:   2 nights at the hotel **** Maison Philippe Le Bon (breakfast included) 1 dinner at La Closerie, 1 dinner at La Fine Heure. -Activities and visits of Dijon and of the Côte de Nuits vineyards.   -A 2 nights stay for 2 offered by Beaune Tourist Office including : 2 nights at the hotel le Cep***** 1 dinner in a Michelin-starred restaurant -Activities: discovery of Beaune’s cultural heritage, visits and wine tastings in the prestigious domains of Beaune and the Côte de Beaune vineyards   Prizes applicable for the winner and his/her companion.   If your taste buds are already appeased, then the time is just right to make your restaurant reservation! Your participation will also benefit a noble cause as restaurants are encouraged to donate some proceeds from this evening to a local NGO they support.   We wish you Bon Appétit!

The Lyra group participates in the delegation of French companies that accompanies French President Emmanuel Macron’s trip to India

Purva Marwaha - 15-mars-2018 10:43:35

    On the occasion of the French President’s visit to India on 10 th to 12 th March, 18 French companies, accompanied by The French Trade & Investment Agency - Business France, had been selected to join the President’s visit. The Lyra group, one of the leader in securing payments in e-commerce and proximity, was a part of this delegation. Present in India for more than 10 years now, Lyra currently has 60 employees in India successfully working with major banks across the country.  Beyond the recognition of its development growth in India, this trip  was an opportunity for Lyra to strengthen its network and its activities. “We are very proud to participate in this delegation that will accompany the President of the Republic France. This visit represents a unique opportunity to access key contacts, to boost our business and highlight our Indian "Success Story" , says Christophe Mariette, Chairman of Lyra India and Associate Director of Lyra Group. India is a very dynamic and innovative market with 7.6% growth per year, India is among the top 10 largest economies and is a true driver of global growth. The structuring of its market, especially around services and industry has the ease to do business which makes the country more and more attractive for international companies. In the payment sector, many changes are taking place boosting the economic growth. The vast demonetization plan launched in November 2016 has increased the use of bank cards across the country and has led to more technological advances, with a strong appetite for new mobile uses.   India is a strategic country for Lyra & the French company is contributing to several campaigns of the Government of India UPI, Bharat QR Code, Aadhar and is fully committed to Prime Minister Modi’s initiative on digitalization of the Indian economy.   Lyra has connected around 600,000 POS terminals pan India & has successfully done millions of transactions daily on payment platforms. Lyra has also brilliantly launched its ePayment Gateway   “ Payzen” which is being used by major eMerchants in the country. Lyra’s merchant Plug In(MPI) has demonstrated high success rates and reliability for a large number of eMerchants in the country. "Lyra is one of 400 French companies that have believed in the growth of the Indian market and chose to set up full-fledged operations in India," says Rajesh Desai CEO and Director Lyra India . “Today, our ambition in this highly dynamic market is to expand significantly and we are currently strengthening our Indian team to support our aggressive plans of offering highly advanced solutions in the payment space”.     About Lyra:    Founded in 2001 by Alain Lacour, Lyra secures e-commerce and proximity payments and develops value-added services to manage transactions and POS equipment on a daily basis. Based in Toulouse, Lyra is present internationally with 10 subsidiaries (India, Brazil, Germany,Spain, Colombia,Argentine, Mexico, Peru, Chile, Algerie). The group has over 250 employees for a turnover of €53M in 2017.   Lyra’s key figures:   Over 10 billion payments secured and transmitted in 2017 worldwide   Over 50,000 e-merchants   Over 3,000,000 payment terminals worldwide   Lyra’s services are certified PCI DSS, Visa Merchant Agent and approved by GIE Cartes Bancaires.   For further information visit:      

A trade delegation of French companies organised by Business France will be in India during French President Emmanuel Macron’s visit (10th-12th March 2018)

Purva Marwaha - 08-mars-2018 08:18:34

On the occasion of the visit of the President of France, Business France accompanies a delegation of 18 French companies wishing to develop and strengthen their activity in India.   All sectors are represented: Industry, Energy, Infrastructure, Environment, Services, Health and Agriculture through the following companies:  2PS ; ABSOGER ; ACCUWATT ; DE VIALET ; ECM TECHNOLOGIES ; ELDIM ; ELISATH ; FAMOCO ; KERLINK; LABORATOIRE GILBERT ; LYRA NETWORK ; MCA PROCESS ; QOS ENERGY ; SOLEAN ; SIGFOX ; STERELA ; VALECO ; VIEUX POINTET.      Each of these companies will benefit from a specific Business Meeting program organized by Business France India. It is a huge opportunity for them to have more visibility, to participate in the highlights of the visit, to access key contacts, to accelerate their Business relations and to develop technological partnerships .   As of the top 10 largest economies today India is a driving force of global growth with the highest growth rate of the BRICS, which is expected to continue growing in the future (around 7.6% per year versus 3.5% for global growth). Moreover, the country is also committed to new important measures such as the standardization of the indirect taxation (Goods and Services Tax) which came into effect on July 1, 2017 as well as the reform of bankruptcy law to improve the ease of doing business in India (ranked 100th out of 188 countries according to the World Bank in 2018 and with an improvement of 30 places in a year). India is a growing market for our French companies with a potential to generate employment and is a huge added value and potential; in services, in the manufacturing sector and in high growth sectors like technology, software, energy and urban development. " Already over 400 French companies are in India, there is a potential for many more to come and develop business ties here ," said Sophie Clavelier, Senior Trade & Investment Commissioner for India based in New Delhi. French companies are looking forward to forging many partnerships and trade ties with our Indian counterparts in the public and private domain and this State Visit will be a huge opportunity to capitalise on for both parties.     Contact presse : Shilpa PATIL, Cell + 91 98 33 90 22 60      

FAMOCO: a French company providing solutions to meet digitization needs in India

Purva Marwaha - 28-févr.-2018 11:55:50

It is estimated that by 2050, India will have a population of 1.7 billion and its urban population, boosted by rural exodus, will be around 850 million inhabitants which is the double of the existing population. In light of these colossal challenges & since the need for digitization is high, French company FAMOCO, the leader in secure professional devices, has opted to make India its primary development market. I n collaboration with the country’s leading national bank, State Bank of India (SBI) and partner system integrator.   FAMOCO offers unique solutions to meet the everyday consumer problems by enabling transactions digitally in India.    Since the demonetisation in November 2016, FAMOCO’s solution has provided a response to the recurring problems associated with the shortage of money in small denominations and the banking needs of people. The lack of cash is a real national issue, which has affected the most vulnerable populations. A lot of people in India do not have access to the financial services provided by traditional banks and therefore face difficulties with their day-to-day needs.    Working with its Indian partners, FAMOCO has a closed loop transaction solution used by thousands of shopkeepers, that simplifies low-value transactions. Currently being tested in several regions, FAMOCO payment cards and devices – which are far less expensive but just as secure as traditional payment solutions – provide a way of paying even the smallest amounts in shops and cafés, as well as for access to public transport. The introduction of digital transactions is helping to combat the informal economy and gives people the opportunity to open a cashless account. It represents a significant improvement in people’s day-to-day lives and offers the possibility to access microcredits. The company’s aim is to roll out FAMOCO’s solution across the country once the testing phase is complete.    Digitization to meet urbanization challenges According to a report published by the United Nations, India – the fifth largest global power in 2018 – is likely to have an additional 433 million city dwellers by 2050, taking the proportion of people living in urban environments from a third to almost a half. [1] With this in mind, the country is going to face huge challenges in terms of improving its infrastructure and resource management.   Payment, biometric identification, the traceability of goods and people, as well as problems associated with waste processing and recycling, all represent opportunities for FAMOCO to support the transition.   As Lionel Baraban, Managing Director of FAMOCO, explains, “ The authorities are looking for the most secure, flexible and inexpensive products to respond to the major issues India is facing. Our solutions offer a response to some of these issues, in areas such as payment, urban mobility and biometric identification, thanks to our cooperation with IDEMIA. India is a strategic market for FAMOCO: it was in New Delhi, in January 2016, that we chose to establish our first office abroad, while other high-tech companies usually look to the United States. That decision marked our commitment to contribute to India’s economic and social development as a French technological and business partner .”   Apart from the business aspects, FAMOCO is developing a truly long-term approach to the country, by supporting a more virtuous and efficient economy. The company counts 10% of Indian nationals in its workforce globally. In addition to their technical skills, they also bring their cultural knowledge of the country to the business.   About FAMOCO:      FAMOCO is a French company that designs secure professional devices to support businesses in their digital transformation in five sectors: payment, mobile working, logistic, identification and urban mobility. Created in 2010 by two Frenchmen, Lionel Baraban and Nicolas Berbigier, FAMOCO has already sold more than 180,000 devices to 450 customers in 30 different countries. The company has 80 employees in four offices: Paris, Brussels, New Delhi and Singapore. It generates 80% of its sales abroad with a prestigious client list that includes Orange, Alipay, Atalian, Gemalto and others.   For further information visit :   [1] World Urbanization Prospects, UN, 2014,  

The EDF Group pours all its energies into the new Solar Power Plan with a view to developing 30 GW of solar capacity in France by 2035

Sophie CANCIANI - 26-févr.-2018 08:04:09

Jean-Bernard Lévy, the EDF Group’s Chairman and Chief Executive, announced the launch the EDF Solar Power Plan. Over the period of 2020 to 2035, the EDF Group - through its subsidiary EDF Energies Nouvelles - intends to develop and build solar plants in France totalling 30GW of installed capacity, in addition to its other renewables development initiatives in France and worldwide. This volume is four times greater than France’s current solar energy capacity [1]   This ambition is aligned with the government’s goal of rebalancing France’s energy mix through the massive expansion of renewable energy capacity across the country. EDF’s Solar Power Plan is also expected to create tens of thousands of jobs in France during the construction period 2 .  The EDF Group will leverage all its resources in order to sustain a vigorous rate of expansion: -       Identification and use of land from its portfolio of land assets: locations close to nuclear power plants, reconversion of industrial wasteland or dismantled sites, development of floating solar plants on hydroelectric sites; -       Use of internal resources; -       Involvement of industrial and financial partners. Along with the above, EDF will also be working together with the public authorities to identify suitable parcels of land for the construction of new solar facilities. Statement from Jean-Bernard Lévy,  EDF Chairman and Chief Executive: " The Solar Power Plan is of an unparalleled scale and marks a real turning point in EDF’s development of solar power capacity. It is a concrete illustration of the goals outlined in the Group’s CAP 2030 strategy, which was initiated in 2015 and aim to double the Group’s installed renewable energy capacity by 2030. EDF now has a new roadmap in renewables for the next fifteen years". Statement from Antoine Cahuzac,  Group Executive Director in charge of Renewable Energies and Chairman-Chief Executive of EDF Energies Nouvelles :  " The EDF Group is recognised for its expertise both in France and abroad when it comes to developing all forms of renewable energy. We are proud of our pivotal role in the development of new solar power capacity in France. This effort comes in addition to our plans for expanding on wind and hydro capacity. It is a further sign of the Group’s commitment to the energy transition". A key player in energy transition, the EDF Group is an integrated electricity company, active in all areas of the business: generation, transmission, distribution, energy supply and trading, energy services. A global leader in low-carbon energies, the Group has developed a diversified generation mix based on nuclear power, hydropower, new renewable energies and thermal energy. The Group is involved in supplying energy and services to approximately 37.1 million customers, of which 26.2 million in France. The Group generated consolidated sales of €71 billion in 2016. EDF is listed on the Paris Stock Exchange. 1. As at 30 June 2017, France had 7.4GW of installed solar capacity. Source: Public statistics for the ministry in charge of environmental and social affairs. 2. 1MW accounts for 5 to 10 jobs during the construction period. Source: ADEME source :


Sophie CANCIANI - 19-févr.-2018 10:40:04

 URGENT - LOOKING FOR A TRADE OFFICER AT BUSINESS SERVICES DEPARTMENT : 01/05/2018 ABOUT BUSINESS FRANCE : Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investments in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 employees, both in France and in 70 countries throughout the world, who work with a network of public-and private-sector partners.For further information, please visit:    Business France in India (with competencies also for Pakistan, Sri Lanka and Bangladesh) is made up of about 30 operational experts present in 4 cities (New Delhi, Mumbai, Bengaluru and Chennai).   EXPORT: Proactive assistance for every step of export plans for French companies : assisting the companies to opt for an adequate strategy for India; identifying prospects and potential partners, organising business development, providing market access information, advising on setting up operations in India, etc.   INVEST: Assistance for Indian companies with market research and investment projects in the French market. The team supports investors throughout the entire process, providing customised services in order to develop a project that is adapted to their goals. Different services are provided free of charge and in total confidentiality.   PROCOM: Communicating on the attractiveness of France as an investment destination & on the international development of France economy. Working with key opinion leaders who can promote advantages of the French market in Europe.   Their activity is organised around 4 sectorial division and 1 transverse division : Divisions with sectorial expertise and approach :  AGROTECH: Agricultural products & Food Technology;  ART DE VIVRE & HEALTH: Lifestyle, Fashion, Sport, Luxury & Healthcare   INDUSTRIES & CLEANTECH: Infrastructure, Transportation, Industry, Energy & the Environment   TECH & SERVICES: New Technologies, Innovation, Services    Division with Interdisciplinary expertise and approach :  BUSINESS SERVICES DEPT : Market Access, Marketing & Communication, VIE Program JOB DESCRIPTION  TRADE OFFICER- Business Services Dept – Market Access Activity   The Business Services Dept via its network of partners proposes global solutions dedicated to companies whose needs are :  - to validate the conditions of Market Access,  - to set up a structure in India,  - to consolidate and increasr their presence in India via communication events or even doing customised market studies for companies for e.g on topics like taxation, regulatory aspects, import procedures, customs …   This Department is headed by a Head of Department based in Mumbai and is mainly composed of 3 activities :  - Market Access (> 1 person) - Marketing-Communication (2 persons) - Promotion & Management of the VIE program for India (1 person)   With the support of the Head of Department based in Mumbai, the Trade Officer-Market Access will be in charge of informing and advising the French companies on their queries and difficulties regarding regulatory, legal aspects, taxation or setting up their businesses in India. The selected candidate will also need to develop services of added value for companies who wish to develop their long term strategy in India.   This assignment revolves around the following tasks : - Promoting the services of Business France in India and particularly the services of the Market Access Activity - Advising the companies on their market entry strategy in India - Proposing services on a chargeable basis to companies on a wide range of subjects, as such : • Regulatory (export, customs duties etc) • Legal aspects (company law, labour law etc) • Taxation (direct taxation, indirect taxation etc) • Setting up business (feasbility studies, validation of Business Plans, validation of hypotheses, costing etc) • Accompanying companies who wish to open an office in India; doing customised studies to advise them; present legal forms and putting them in touch with our partners (chartered accountant firms and lawyers);  proposing assistance to the company for recrutment if required; advising them of the domiciliation services in different cities and proposing assistance by physically accompanying them during their business visits to India - Executing all the editorial activity related to Market Access for Business France, India which includes : • Writing internal notes on interdisciplinary subjects to inform the other departments of Business France India (for e.g labour laws for the Human Resources Dept, customs duties & procedures etc) • Updating on a regular basis of the presentation of the business environnement in India and on commercial opportunties for French companies    • Drafting short articles on information which can be uploaded on the website of Business France • Regularly updating books, such as the Guide to doing Business in India, Regulatory and Fiscal Studies, Country Information on India, Bangladesh, Pakistan and Sri Lanka - Coordinating collective & multi sectorial delegations in India or promotional events and getting sponsoring from French and Indian companies for the events and for editorial products   Besides the above tasks, one of the key roles the candidate will have is to develop and maintain a network of privileged partners of high level such as lawyers, tax specialists, consultants and recrutment agencies in India. REQUIRED PROFILE : - Legal Advisor or specialist interest in the corporate world (specialisation in corporate law and international commercial law) - Expert in International business, Finance, Audit, Chartered Accounting, who can add  regulatory and legal expertise to his skills. A professional experience of a minimum of 3 to 4 years in a law firm of good repute in the Legal or Finance Department of a group having overseas activities; or with a consultancy firm advising and facilitating market entry strategies for foreign companies in India is indispensable with regard to the required work profile.   The candidate must be familiar with Anglo-Saxon law (in the framework of his educational background and work experience), indian legal context depends to a large extent on the principles of Common Law.   REQUIRED SKILLS : - Result oriented candidates (attainment of quantitatives & qualitatives objectives) with good organisational skills and discipline - A commercial sense is a must as well as keen negotiating skills (services are invoiced to the clients) - Capacity to make presentations in public in front of an audience (Public speaking is a must) - Flexibility and a capacity to work on several assignments at the same time respecting due dates - Interdisciplinary activity which requires team work ; this position implies working on projects of commercial development or setting up in liaison with our sectorial teams (Agrotech, Industry & Cleantech, Lifestyle & Healthcare, Tech & Services) - Highly developed sense of contact and a capacity to develop a portfolio of privileged and high level contacts for all the above activities in the Indian context - Capacity to search for information from available sources in the Business France network and locally (data bases, specialised press etc) and validate this infomation. - Fluency in English, written and spoken with excellent writing skills for editorial products (French could be a plus and could be developed along the way)   - Fluency in a regional Indian language preferably Hindi will be an advantage - Perfect knowledge of Office tools (Word, Excel & Powerpoint)   CONTACTS : Please send your C.V along with a covering letter and your salary expectations at the earliest to Head of H.R, with a copy of the Head of Business Services Dept,       CANDIDATES WILL BE PREFERRED FROM THE FOLLOWING SCHOOLS & UNIVERSITIES   Principal Social Science universities(Specialisation in Law) : Panthéon-Assas, Toulouse 1 Capitole, Panthéon Sorbonne etc.   Principal Management Schools : (Specialisation Finance or Audit) : ESCP Europe, HEC, ESSEC, EDHEC, EM Lyon, premier Indian Management Schools like legal school of IIMs, IIT’s, top Law schools in India.

India’s growth picture is as clear as glass for Saint Gobain

Purva Marwaha - 15-févr.-2018 11:23:20

Saint Gobain, the French maker of plasterboard and glass, is betting big on the Indian market and is aiming to triple revenues in the next ten years to ₹20,000 crore, its chairman said. “India is one of the fastest growing countries for Saint Gobain. India is the number one country for us — even more than China,” Pierre-Andre De Chalendar , chairman of the Saint-Gobain Group, told ET in an interview recently. About €130 million, or 10% of Saint Gobain’s investment capex, find their way into India that contributes only 2% of its sales. The share of India in total manufacturing is around 4%, he added. The last three years have seen the French company plough back all the profits it made in India to grow its business here. Chalendar is encouraged by the proactive reforms undertaken by the Indian government. “There has been a progressive reduction in bureaucracy. The tax reforms of last summer have been good. So, I am positive about the economic climate in India. It’s improving and I am confident that it will continue to improve.” Saint Gobain was set up in France in 1665, and made glass for the French King Louis XIV. It is present in India through three entities. “…at the moment in terms of growth capex, India is the number one country for us, even more than China,” Chalendar said.   Recommended By Colombia The company has grown by 19% since 1996 when it started operations in India through its listed company Grindwell Norton BSE 0.78 % (GNO). Over the years, capital expenditure for growth in the country has been the highest in all the countries that it has businesses in, amounting to around $100 million in the last few years. “Most of our investments in India have been funded by our existing company in India. It is a sign of the strength of our Indian business. So, we plough back all our profits in India. We haven’t sent money out of India for the last few years now. The cash that we generate, we invest back,” Chalendar added. In India, its biggest investment is in the glass business. It is the market leader in making glass for buildings, automotive windshields etc, and value-added glass like coated glass. The other business is gypsum plasterboard which is in the materials space and abrasives, refractories, high-performance plastics etc. “It is a sign of the strength of our Indian business,” Anand Mahajan, chairman of Saint Gobain Group in India, told ET in the same interview. Mahajan has been steering the group since its inception in India and leads a wholly Indian team in a French company, a fact that Chalendar takes pride in while talking about the glassmaker’s key successes in India. What gives Chalendar the confidence to bet on India is the rising demand that the company is seeing from its glassmaking segment. It makes flat glass that is used as windshields in automobiles and in buildings, where demand for green alternatives is pushing the sales up for its coated glass.        Source:  Economic Times,

Sophie Clavelier, Country Head   Welcome to the French Trade Commission Business France in India!   Our key mission is to promote trade relations between France and India . We assist French-based companies seeking potential partners and new markets in India, while helping Indian businesses to identify potential French suppliers and technical partners.   In India, our 4 offices are located in the business hubs of New Delhi, Mumbai, Bengaluru and Chennai. We have a dedicated multicultural team of over 30 experts in the following growing sectors: - Agro-business; - Lifestyle, Consumer Goods and Healthcare; - Infrastructure, Transport and Industry; - ICTs, Retails and Services.   Our Trade Commission also has a Press office in charge of helping French companies to communicate in India as well as a Market Access Department enabling them to better understand and adjust to the Indian regulatory and fiscal framework.  


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