New flavors for a Sugat popcorn 100% made in France

Déborah Modiano - 20-janv.-2017 08:34:06
French company Natais, one of the leading companies in the popcorn market, came to Israel, a year ago during last edition of #SoFrenchSoFood . When Natais’ representatives were in Israel, they realized that the popcorn consumption here is very high and while looking at the existing range of microwave popcorn already on the shelves, they understood that they could bring a real differentiation to the market by offering a wide range of flavors, including sweet ones.   Last year, Business France arranged for Natais’ representatives, B2B meetings and among potential partners they met with Sugat. Since them, they are happily working together and managed to finalize a partnership to enter the Israeli market. Sugat is a very strong and famous brand in Israel.   Today, Sugat’s microwave popcorn made by Natais is in most of the stores and soon Sufhersal will also add this product to its offering. For the first time in Israel, you can buy popcon with a sugar, caramel and butter flavor and in a few months even new flavors will arrive to suit the local taste like falafel, BBQ and grill.      2017’s Edition of #SoFrenchSoFood that starts on the 6 th of February, will be a new occasion for French companies to get a foothold in the Israeli market. You can find out more details about #SoFrenchSoFood on .


Déborah Modiano - 16-nov.-2016 10:52:14
For the first time, the Israeli Ministry of Economy invited European fresh meat exporters to come to Israel so that they can meet with Israeli buyers.   Doing so, the Israeli government aims at lowering the consumer price for meat by diversifying sources of imports. In that regards, the Israeli authorities went to France in April 2016 in order to inspect French slaughterhouses. Following this visit, the equivalence of French and Israeli health systems was recognized. From now on, the French authorities also have the possibility to approve French slaughterhouses that are authorized to export beef to Israel. In addition, French and Israeli health authorities are currently discussing the possibility to open the market for livestock .   In this perspective, an event is organized on 22 November by professionals of the French bovine sector, members of the French inter-branch organization (INTERBEV), at the residence of France in Israel . The French delegation also participates to the seminar and BtoB session organized by the Israeli government on 21 November .   These events are real opportunities to meet French livestock and beef exporters and officials and to learn more about the know-how and the sanitary quality of the French livestock and beef. It has to be noted that France is the leading producer of beef and veal and the leading exporter of livestock and meat in Europe . France is well-known to have developed a sanitary system guaranteeing a high quality offer.      

La French Tech is back on DLD Tel Aviv 2016

Francois Matraire - 12-sept.-2016 18:48:45
La French Tech is back to Tel Aviv for DLD Tel Aviv Innovation Festival 2016 with hundreds of companies, startups, entrepreneurs and amazing innovations. As part of its effort to support early-stage startups, La French Tech is proud to host a startup acceleration program for 10 young French and Israeli businesses in the fields of mobility, fintech and IoT. Following a preliminary one-month online incubation program, La French Tech has invited these 10 promising startups to polish their products and present them to the public during a 48 hour hackathon that will take place at the heart of DLD Tel Aviv InnovationFestival   Join the 10 selected teams competing at La French Tech House to see them in progress and attend the final demos at 5:30pm on September 28 th in Hall A at HaTachana.   Conferences and workshops open to all DLD Tel Aviv Innovation Festival attendees will also be held throughout the hackathon, covering topics such as “How hackathons create startups”, and “collaborative investment”. They will be hosted by La French Tech partners: BeMyApp, Silex ID, SNCF, Moovit, Craft Ai, AlgoValue, SoWeFund This event will also be a great occasion to meet the dynamic members of French Tech Israel Hub , a network of high level and creative French Innovators succesfully established in Israel, working together in order to strenghthen the bridge uniting Israel and France in all fiels related to high tech.


Brigitte Benhayoun - 12-sept.-2016 16:08:42
                                                                          France on show in Israel at "French Travel Workshop 2016 Tel Aviv – November 14 th , 2016 - Sheraton Hotel           ATOUT FRANCE (France Tourism Development Agency) together with Business France, will showcase France at the French Travel Workshop in Tel Aviv as a prime tourist destination, highlighting country’s regional and thematic offerings and providing recent insights into selling France.       Why France?   Ø A sophisticated infrastructure (modern international and national airports), and an extensive network of means of transportation by air, rail and road …. ;   Ø A renowned cultural heritage & A diversity of landscapes and magnificent scenery ;   Ø A unique « art de vivre »: wine & gastronomy, fashion, … ;   Ø A large choice of accommodations & A wide range of activities & entertainment attractions (ex: theme parks, ski resorts…) for families.       …. All these features, including a unique blend of tradition and modernity, make France an exquisite destination not only for leisure but also for business travels!       Whatever the products, services you are looking for France, we invite you to join us at our French Travel Workshop !       ATOUT FRANCE and its partners will be pleased to meet you during this event.       Please R.S.V.P. by September 30 th (Coupon enclosed valid for two people) to       Brigitte : - Tel: 03 544 01 67 - Fax: 03 534 30 72           REPLY COUPON (Valid for 2 PAX) French Travel Workshop / Tel Aviv – Monday, November 14 th , 2016 Mr/Mrs :                                          Company :                                      Title : Address : Tel :                                                   Fax :                                      email :                                                                                                                                

The Grand Paris Hubs

Karen GORDON - 12-sept.-2016 09:52:18
  GRAND PARIS PROJECT : THE HUB OF THE FRENCH METROPOLIS     The future transport network of Grand Paris will link all the territories of the Ile-de-France with each other and with Paris serving communities, economic actors and citizens, with a strong potential for innovation. This French project will generate employment and growth (creation €100 billion in GDP and approximately more 115,000 jobs). 68 metro stations will be built facilitating the development of new neighbourhoods with the construction of housing units (between 250,000 and 400,000).        The goal of the Grand Paris Hubs is to appeal to French and international talents to develop future districts of stations of Grand Paris. The selected projects must innovate in different sectors: urban planning, construction, economy, energy, culture, legal and regulatory innovation, digital, multimodality,  social and community innovation.   For more informations:   S:\6. INVEST\ARD - Partenaires en Régions\Ile-de-France-PRE\Grand Paris\The Grand Paris hubs - English version.pdf  

Campus France at the QS World MBA Fair

Esther Levy, Claire Jeannet - 08-sept.-2016 14:12:55
Ever thought about doing a MBA in France?   Campus France team invites you to join the QS World MBA fair on September 29 th at the Carlton Hotel in Tel Aviv, from 5pm. This event will be great opportunity to learn more about MBAs in France. Did you know that in 2016, French business school INSEAD ranked first Global MBA in the world and that HEC ranked first for its Masters in Finance Pre-experience (Financial Times 2016 ranking)?   This event will also be a chance to meet the Campus France coordinators and learn more about Campus France services in Israel. Campus France, as part of the Scientific and Academic Cooperation Service of the French Embassy in Israel, advises and supports you personally throughout your project to go and study in France.   Every year, close to 300,000 students choose to come and study in France. Why? Because French higher education institutions offer very high standard, prestigious, accessible and diverse degrees.   Studying at a French Grande Ecole or University will definitely help enhancing your curriculum.   QS World MBA   September 29, 2016 from 17:00 to 22:00   Carlton Hotel – Tel Aviv   More information and registration:   C ontact at Campus France   Esther Levy and Claire Jeannet, Campus France coordinators - All contact information available here:  

Les Journées de Galillée

Muriel Haim - 22-août-2016 15:33:44
Press Release from Les Journées de Galilée.   Les Journées de Galillée a French non-profit organisation offers two approaches that can be processed either separately or together depending on the interest of participants   A) The baroque opera festival of international level in Akko , listed as world heritage by UNESCO, will appeal to lovers of opera through programming and distribution of international level. This annual festival wants to become part of the major festivals worldwide and The reference for baroque opera. Our partner is Les Talens Lyriques and its Conductor Christophe Rousset , internationally renowned 2016 Program:  September 25 Dido and Æneas by Henry Purcell & Actéon by Marc-Antoine Charpentier. September 26 Alcina by George Frideric Handel with for the first time worlwide, a video art projection by Naomie Kremer , American artist. For more information please go to or B) The International Economic forum The purpose of the Business one is to develop more ties between Israel as a Start Up Nation, based on success stories and reasons of these successes and companies worldwide. To best exemplify this reality, the goal is to focus on Innovation & Technology in 4 different fields of application: cyber security (and security in a broader sense), from data mining to educated decision making, Healthcare breakthrough Innovation and digital consumer disruptions. Attached is the meeting agenda of this conference named "Technology is changing the world and the Middle East". But beside visiting the Technion and the Haifa Incubator on September 25th, the true conviction stems from "real life examples". Which investors are funding Israeli startups and who represent them? What are the companies that have become market leaders or are on track to it. Are there lessons to be learned ?, How do you see the future of innovation based on breakthrough technologies and game changing companies? Also at this meeting, an international Cercle of economists will be launched and will meet every year in Israel with Philippe Aghion College de France & Harvard, Mark Schankerman LSE, Manuel Trajtenberg PM & professor at Tel Aviv university. We got the sponsoring of Emmanuel Macron, French Minister of economy and of the Israeli ministry of Foreign Affairs as well as the one of the Chief scientist of the Israeli Ministry of Economy. The Rothschild foundations, the Orange foundation, the Cigale foundation, the Cities of Akko and Haifa, French cultural center, Impact and private donnors support the project. Theme of the conference: Technology is changing the world and the Middle East Program: Morning: 2 Plenary sessions 1) How Governments and Countries can embrace the digital transformation 2) How business can embrace the digital transformation Lunch 1) Cybersecurity 2) From data mining to educated decision making 3) Healthcare breakthrough innovation 4) Digital consumer disruptions 15 minutes start up dating presentation.   For more information, please contact Dr M Haim, President & Founder Meet in Galilee   +972 52 382 22 6 / +33 6 52 52 75 62 12      
Welcome to the Business France Tel Aviv, the Trade and Investment office of the Embassy of France in Israel! Business France promotes France’s companies, business image and attractiveness of France for foreign investors. Business France also manages the VIE Scheme in Israel. Founded on January 1, 2015 through a merger of Ubifrance Agency with Invest in France Agency, Business France is staffed with some 1,500 professionals located in France and in 70 countries throughout the world. The multicultural team of Business France in Tel Aviv comprises of 5 Trade professionals, supporting French companies in developing their business projects in Israel. They are organized in four departments of expertise, specialized in: - Indsustries and Cleantech - Fashion, Housing, Health & Sciences - Food & Beverages, Agribusiness - Technologies & Services Since late 2015, Business France in Israel is also manned with one full time expert dedicated


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