Cereals and industrial crops

New flavors for a Sugat popcorn 100% made in France

Déborah Modiano - 20-janv.-2017 08:34:06

French company Natais, one of the leading companies in the popcorn market, came to Israel, a year ago during last edition of #SoFrenchSoFood . When Natais’ representatives were in Israel, they realized that the popcorn consumption here is very high and while looking at the existing range of microwave popcorn already on the shelves, they understood that they could bring a real differentiation to the market by offering a wide range of flavors, including sweet ones.   Last year, Business France arranged for Natais’ representatives, B2B meetings and among potential partners they met with Sugat. Since them, they are happily working together and managed to finalize a partnership to enter the Israeli market. Sugat is a very strong and famous brand in Israel.   Today, Sugat’s microwave popcorn made by Natais is in most of the stores and soon Sufhersal will also add this product to its offering. For the first time in Israel, you can buy popcon with a sugar, caramel and butter flavor and in a few months even new flavors will arrive to suit the local taste like falafel, BBQ and grill.      2017’s Edition of #SoFrenchSoFood that starts on the 6 th of February, will be a new occasion for French companies to get a foothold in the Israeli market. You can find out more details about #SoFrenchSoFood on www.sofrenchsofood.com .

The department of Agribusiness facilitates and promotes business relationships between French-based companies and Israeli companies, agents, importers and distributors. This department covers the sectors of Food, Beverages, Food Processing Machinery, Agricultural Machinery and Farming. Every year since 2013, we contribute actively to the organization of the French Culinary Week in Israel. This event brings together French Top Chefs with Israeli Chefs in the best restaurants all around Israel, but this is also the occasion for countless exhibitions and conferences, tastings, masterclasses and social events, both for professionals and for the public. Above all this week is also the occasion for us to bring many new food products from France to the Israeli consumers and lead delegations of French companies to introduce their products to the Israeli food market professionals. For more info, please check the event’s web sites: - Hebrew: http://institutfrancais-israel.com/he


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| octobre 27, 2015