Agri-food Sector

New flavors for a Sugat popcorn 100% made in France

Déborah Modiano - 20-janv.-2017 08:34:06

French company Natais, one of the leading companies in the popcorn market, came to Israel, a year ago during last edition of #SoFrenchSoFood . When Natais’ representatives were in Israel, they realized that the popcorn consumption here is very high and while looking at the existing range of microwave popcorn already on the shelves, they understood that they could bring a real differentiation to the market by offering a wide range of flavors, including sweet ones.   Last year, Business France arranged for Natais’ representatives, B2B meetings and among potential partners they met with Sugat. Since them, they are happily working together and managed to finalize a partnership to enter the Israeli market. Sugat is a very strong and famous brand in Israel.   Today, Sugat’s microwave popcorn made by Natais is in most of the stores and soon Sufhersal will also add this product to its offering. For the first time in Israel, you can buy popcon with a sugar, caramel and butter flavor and in a few months even new flavors will arrive to suit the local taste like falafel, BBQ and grill.      2017’s Edition of #SoFrenchSoFood that starts on the 6 th of February, will be a new occasion for French companies to get a foothold in the Israeli market. You can find out more details about #SoFrenchSoFood on .


Déborah Modiano - 16-nov.-2016 10:52:14

For the first time, the Israeli Ministry of Economy invited European fresh meat exporters to come to Israel so that they can meet with Israeli buyers.   Doing so, the Israeli government aims at lowering the consumer price for meat by diversifying sources of imports. In that regards, the Israeli authorities went to France in April 2016 in order to inspect French slaughterhouses. Following this visit, the equivalence of French and Israeli health systems was recognized. From now on, the French authorities also have the possibility to approve French slaughterhouses that are authorized to export beef to Israel. In addition, French and Israeli health authorities are currently discussing the possibility to open the market for livestock .   In this perspective, an event is organized on 22 November by professionals of the French bovine sector, members of the French inter-branch organization (INTERBEV), at the residence of France in Israel . The French delegation also participates to the seminar and BtoB session organized by the Israeli government on 21 November .   These events are real opportunities to meet French livestock and beef exporters and officials and to learn more about the know-how and the sanitary quality of the French livestock and beef. It has to be noted that France is the leading producer of beef and veal and the leading exporter of livestock and meat in Europe . France is well-known to have developed a sanitary system guaranteeing a high quality offer.      

Top Wine China

BF - 06-juin-2016 10:19:04

  Top Wine China – Pékin - juin 2016         Top Wine China 2016     Start date 1 5/06/2016 / End date 17/06/2016   Pékin Google Map Link :   Overwhelming preference for imported wines   More than 70% of Chinese consumers prefer imported wines. According to customs statistics, China imported 384 million liters of wine in 2014. The list of the top ten countries that imported wines to China in 2014 is: France, Chile, Spain, Australia, Italy, the USA, South Africa, Germany, Argentina and Portugal.   TopWine China 2015 featured around 400 exhibitors representing 700 producers,   showing their finest products. Besides regional pavilions from China itself the event had country pavilions from France, Germany, Spain, Italy, Australia, Hong Kong and the United States as well as from emerging regions like Moldova, Hungary, Georgia and Romania. Business France organized the French pavilion with more than 50 French companies.   The next TopWine China will take place from June 15 to 17, 2016   Now in all 4 halls of the China National Convention Center, Beijing’s most attractive and versatile exhibition and conference complex! With a separate dedicated area for spirits and beer.   TopWine China 2016 is exclusively reserved for professionals in the wine industry and associated fields :   Wine trading and retail: agents, importers, exporters, dealers, wholesalers, franchisers, sales representatives, retailers, etc. General merchandise stores, supermarkets, hypermarkets and beverage warehouses: general managers, purchasers, sales managers, etc. Bars, hotels, restaurants and night clubs: general managers, food & beverage managers, hoteliers, chefs, wine managers, sommeliers, etc. Duty free operations: operators of duty free shops, purchasers of airline, cruise and ferry companies. Catering: party caterers, event caterers, exhibition caterers. E-commerce: wine website owners. Divers: specialized associations and institutions, wine authors.   Meet French exhibitors :   CHATEAU D ORSCHWIHR ETABLISSEMENTS TRENEL FILS MAISON DES BORDEAUX ET BORDEAUX SUPERIEURS MAISON JEAN LORON SELECTION PATRICK CLERGET VINS ET TERROIRS EXPORT …     Contact Business France :   Brochure : TWC2016BrochureUK.pdf   Official website:   French exporters directory on : wines, spirits, bewerage s    * 2015 , UBIFRANCE and INVEST IN FRANCE AGENCY join forces to create BUSINESS FRANCE     Top Wine China – Pékin - juin 2016     Start date 1 5/06/2016 / End date 17/06/2016   Pékin Google Map Link :     Préférence marquée pour les vins d’importation   Plus de 70 % des consommateurs chinois préfèrent les vins d’importation. D’après les statistiques des douanes, la Chine a importé 384 millions de litres de vin en 2014. Les dix premiers pays exportateurs de vin vers la Chine en 2014 sont : la France, le Chili, l’Espagne, l’Australie, l’Italie, les États-Unis, l’Afrique du Sud, l’Allemagne, l’Argentine et le Portugal.   TopWine China 2015 a rassemblé quelque 400 exposants représentant 700 producteurs,   qui ont présenté leurs meilleurs produits. Outre les pavillons régionaux chinois, des pavillons nationaux s’étaient installés au salon, venus de France, Allemagne, Espagne, Italie, Australie, Hong Kong, États-Unis, mais aussi de régions viticoles émergentes comme la Moldavie, la Hongrie, la Géorgie et la Roumanie. Business France* s’était chargé de l’organisation du pavillon français, réunissant plus de 50 entreprises françaises.   La prochaine édition de TopWine China se déroulera du 15 au 17 juin 2016   Dans les quatre halls que compte le China National Convention Center, le complexe d’expositions et de congrès le plus attrayant et polyvalent de Pékin ! Avec un espace distinct dédié aux spiritueux et aux bières. TopWine China 2016 est réservé exclusivement aux professionnels du secteur du vin et des secteurs connexes :   Négoce du vin et vente de détail : agents, importateurs, exportateurs, revendeurs, grossistes, franchiseurs, représentants commerciaux, détaillants, etc. Grandes surfaces, supermarchés, hypermarchés et dépôts de boissons : directeurs généraux, acheteurs, responsables des ventes, etc. Bars, hôtels, restaurants et night-clubs : directeurs généraux, directeurs de la restauration, hôteliers, chefs de cuisine, gestionnaires de cave, sommeliers, etc. Ventes hors taxes : exploitants de magasins détaxés, acheteurs de compagnies aériennes, de croisières et de ferry. Restauration : traiteurs, restaurateurs événementiels, restaurateurs d’exposition. Commerce en ligne : propriétaires de sites de vente de vin en ligne. Divers : associations et organismes professionnels, critiques de vins.  Parmi les exposants français :   CHATEAU D ORSCHWIHR ETABLISSEMENTS TRENEL FILS MAISON DES BORDEAUX ET BORDEAUX SUPERIEURS MAISON JEAN LORON SELECTION PATRICK CLERGET VINS ET TERROIRS EXPORT …   Contact Business France :   Brochure : TWC2016BrochureFRNS.pdf   Site officiel: Annuaire : vins, spiritueux et autres boissons       * L’agence Business France est issue de la fusion entre UBIFRANCE et L’AFII en janvier 2015.  

VEGEPOLYS : International Cluster

Vegepolys - 03-mars-2016 13:48:50

  Born on the territory of the Pays de la Loire, the French state gave the label "competitiveness cluster" in July 2005 to VEGEPOLYS. As a competitive cluster with worldwide reach, VEGEPOLYS is open to the world, is developing its own international network and making partnerships with other French and non-French clusters.   VEGEPOLYS is founded on a historical tradition of production in the Pays de la Loire region of France. The pedoclimatic conditions in the region and the vitality and know-how of its companies have attracted national and local government support for several decades, enabling the region to become the leader in the specialised plants field. The Pays de la Loire region is alone in Europe in bringing together in a single geographical area both private enterprise and public research and training establishment a major European force in the plant world , on which VEGEPOLYS is based.   Making businesses more competitive The creation of value does not just involve product innovations, but also all other kinds of innovation: human resources management, production processes, marketing, logistics... VEGEPOLYS’ role is to organise and provide an impetus, in order to identify common problems and lead project groups. These activities take the form of workshops and strategy meetings.   International events VEGEPOLYS’ reputation is growing thanks to its presence at numerous events with its partners, and its actions toward key players:   ·          Participation in international exhibitions in France : SIVAL, Salon du Vin, Salon du végétal   ·          Participation in well-known international shows abroad : Hortifair, Fruit Logistica, IPM Essen, VitaFood, IBMA   ·          Participation in international congresses worldwide: In Vino, JAS, HIE, MexicoBio, SHE, Hydrangea... -           Official website : -           Business France and VEGEPOLYS jointly organize international partnership Missions . More information: -           VEGEPOLYS   : The specialized plant sectors : -           French companies on : Agri-food Sector > Horticulture and Timber, clic here     Agri-food Sector > Fresh fruit & vegetables and processed vegetable products, clic here

French wines & spirits export in global market

Business France - 23-juin-2015 12:22:36

  "In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed in June 2015 by Business France Radio.       France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.       The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.       France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.       Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.”     More information about French companies here


Deborah MODIANO - 02-févr.-2015 09:13:08

French Culinary Week in Israel – 15 to 20 February, 2015 The 3 rd  edition of the French Culinary Week in Israel will take place all over the country, from February 15 th ​ until 20 th  2015​.  This most expected event is organized by the Embassy of France in Israel, with the support of its departments (Economic Service, Business France and the French Institutes in Israel), along with prestigious partners and sponsors. Since its first edition in 2013, the French Culinary Week in Israel has encountered a huge success with the public and the press.   Israeli and French companies involved in this event benefit from a strong exposure to the public and professionals. For this 3 rd  edition, 21 most prominent French chefs will come from France and invest kitchens of the best restaurants in Israel to delight the public with French dishes jointly elaborated with Israeli Chefs. This year, for the first time, this event will be the occasion to bring many new food products from France to the Israeli consumers. Thanks to a cooperation with MEGA Stores, no less than  50 new French products will be made available in more than 100 Mega Bair stores  all across Israel. On a different scale and ambiance,  Shuk Hanamal Tel Aviv  will also celebrate its very first  French Food Festival  on Wednesday, 18 th  and Thursday, 19 th  February. In addition, with the support of Business France office in Israel, a  delegation of companies  from  France  will come and introduce their products to the Israeli food market professionals.   These companies cover a wide range of products and solution related to French Gastronomy: Cerelia , leading producer of refrigerated dough for pies, quiche, and pizza that distributes its products in 20 countries.   Charles & Alice , Frances number one in fruits puree and ready-to-serve apple sauce for retail and food service. Charles & Alice’s  Fruit Friends , which is an easy to use and healthy snack for kids, will be sold in Mega stores starting from February 2015.   E-OfficeNFC,  dynamic French IT startup introducing  e-RestaurantNFC.  This innovative solution enables the translation of a menu into 18 languages via the custumers’s smartphone.   Nougat Chabert & Guillot,  manufacturer of the traditional Montelimar nougat for retail and of nougat cream, chips, powder for the industry.   Parcs Saint Kerber , a fine oyster producer that today exports its fresh seashells in some of the best restaurants across the world like Burj Al Arab Dubaï and Le Dôme in Paris.   Saint Jean , a specialist of typical food products from Rhone-Alpes Region such as the famous  ravioles  and quenelles . The French Culinary Week will be once again a great occasion to share French culinary culture and  Savoir vivre  with Israeli public and professionals.​  

So French, so good !

martine.joly - 16-déc.-2014 15:31:18

Interview : Christophe MONNIER, the expert for the Gourmet sector at UBIFRANCE     What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!   Further information about French companies –  

The department of Agribusiness facilitates and promotes business relationships between French-based companies and Israeli companies, agents, importers and distributors. This department covers the sectors of Food, Beverages, Food Processing Machinery, Agricultural Machinery and Farming. Every year since 2013, we contribute actively to the organization of the French Culinary Week in Israel. This event brings together French Top Chefs with Israeli Chefs in the best restaurants all around Israel, but this is also the occasion for countless exhibitions and conferences, tastings, masterclasses and social events, both for professionals and for the public. Above all this week is also the occasion for us to bring many new food products from France to the Israeli consumers and lead delegations of French companies to introduce their products to the Israeli food market professionals. For more info, please check the event’s web sites: - Hebrew:


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