Pimkie finds place next to mini-bars in hotel wardrobes

Vimla Hunt - 15-juin-2015 17:43:41
Pimkie is aiming to offer a shopping service directly in hotel rooms. The French retailer has launched an original initiative with the agency Happiness Brussels: the "Mini Fashion Bar". The concept: a kind of apparel minibar located in hotel wardrobes, with products that can be bought immediately. More specifically, Pimkie offers three looks suitable for the city and the current season, for several occasions (trench coat for rain, walking shoes, an evening dress…) in the hopes that hotel clients will be inspired to purchase an outfit they love or need, or if they’re missing something in their suitcase. The hotel can provide all the necessary sizes, and, like a mini-bar, will charge for clothes bought at the end of the stay. Pimkie is targeting trendy and fashionable cities and hotels that are somewhat upmarket, although not luxury, offering a range of services that are developed enough so that hotel room shopping will be a natural fit. In order to allow for easy purchasing, prices will remain identical to those in stores and will therefore be accessible. Having tested out the project at the Banks hotel  in Antwerp in April, the new project has been successful enough for the retailer to plan on bringing the concept to other European fashion cities, starting with Paris. Pimkie is awaiting confirmation from a Parisian hotel to move forward with the operation in September.

Printemps: a true flagship for the shopping center Terrasses du Port

Celine Chevreux - 27-mai-2014 10:56:05
A fifteenth department store of 6 000 square meters has opened this weekend in Marseille. Despite an unfavorable context of its markets (textile, shoes, jewelry, beauty), Printemps Group recorded a 40% increase in sales over the past five years with a turnover of almost 1.6 billion euros in 2013.   Last year, the sales in fashion/ luxury/ beauty departments increased by 4.9 % and the accessories segment grew by 8.1 %. Seven of the fifteen Printemps’ stores increased their performance, including those converted to luxury, as in Deauville, Rouen and Parly 2.   International customers, especially Chinese ones, are increasingly seduced by the luxury image from the products sold at Printemps. At the department store Printemps Haussmann, it represents 40% of their sales and 50% during the month of August. Chinese, Korean, Taiwanese, Thai, Malaysian, Brazilian, Middle Eastern and North- wealthy Americans are fans of this “chic shopping”. These international customers are generous, with an average basket above 400 euros. Among them, tourists from China spend (almost) without counting: they represent 14 % of foreign consumers, but 28 % of purchases.   With 300 million euros investments planned, the store Printemps Haussmann (44 000 m2) and two thirds of regional surfaces (100 000 m2 in total) will be transformed and upgraded to appear more modern. Other stores will be renewing in the next 3 years. The department store opened in Marseille, the first one in 32 years, hopes to benefit from the million cruise passengers stopping in the harbor. Moreover t he number of upper middle-class inhabitants in Marseille is one of the highest of the Hexagone as expenses for fashion and accessories. The department is located in the shopping center “Terrasses du Port” among 160 shops.

Pindière reveales its latest brand K by Karston

Consumer Goods and Life Sciences - 21-mai-2013 15:22:44
The group Pindière has revealed K by Karston, its brand new collection of women’s shoes With prices ranging from 129 to 250 euros, the new collection is the chic version of the group’s original and iconic brand, Karston. Made in Saint-Macaire-en-Mauges "K by Karston is the 100% made in French range of the groups portfolio" said Alexandre Chupin, the CEO of Pindière. The main objective of the company is now to further expand in France and to export the “Made in France” new collection to foreign markets. In fact, Alexander Chupin has planned to target emerging BRIC countries, Brazil, Russia, India, China and South Africa. In Europe, the brand is already distributed in Spain and the United Kingdom, and also exhibit at the international trade shows Whos Next in Paris and Pure in London. In France, the brand is currently available in 11 shops throughout the country and will soon be distributed in «selective network of mainstream fashion» shops including prêt-à-porter boutiques and department stores. The goal is to reach 300 outlets in France and abroad within a year.

Louboutin opens a concept store in London

Consumer Goods and Life Sciences Department - 03-déc.-2012 17:26:42
Louboutin recently opened its first store dedicated exclusively to men in London, not far from the brand’s flagship store in Mayfair.   The 167 square meter store, designed by New York architects 212box, will display a wide array of shoes, runners, bags and accessories. Located on 35 Dover Street, Louboutin will be in competition with famous neighbouring brands like A.P.C, Vanessa Bruno, McQ, Acne and Dover Marker Street.     The first men store opened in Paris in 2011. An increase in demand for Louboutin shoes saw new stores opening in New York and soon in Los Angeles. The French shoe creator is getting stronger in his conquest of the world.     Source Fashion Mag (by  Florent Gilles )

“Give a girl the right shoes and she will conquer the world”

Consumer Goods and Life Sciences Department - 22-oct.-2012 18:12:01
An exhibition specifically for women! The French Shoe Association, « Federation Française de la Chaussure », in partnership with the International Shoe Museum will celebrate 150 years of shoe history at the Atelier Richelieu in Paris form the 24 th of October to the 4 th of November. Innovations in terms of style, design and materials will be highlighted during the 10 days exhibition.   The show will include all aspects of this industry by gathering industrials, crafts and designers. The event will also be the opportunity to promote the label of the French shoe association, “French Signature”.   Source: Fashion Daily News 22/10/2012

Who’s Next Paris goes on an American road trip

Vimla Hunt - 30-juil.-2012 13:37:51
Who’s Next, the Parisian fashion and accessories trade show, is going on a road trip to meet U.S. retailers from August 10th to September 15th. In partnership with the Transatlantic agency, Who’s Next aims to win over nearly 500 retailers in ten cities, such as San Francisco, Los Angeles, Las Vegas, Miami, Chicago and New York. Boris Provost, Who’s Next director of communication and international development, and Jean-Baptiste Langlais, his Transatlantic colleague, will be representing the fair. They will be offering preferential rates and benefits, with partner Galeries Lafayette, through an Airstream trailer with meeting rooms and showrooms for a dozen brands like Marchand Drapier, Corpus Christi jewelry and Mercadal for shoes. The traveling promotion will start in San Francisco on August 10th and finish with the Fashion Week in New York between the 7th and 12th of September. The aim of this project is to offset a real deficit of U.S. retailers at the fair’s July edition (only 464 came to the Porte de Versailles). Source:, July 27 2012  

Jacadi opens its first store exclusively dedicated to shoes

Consumer Goods and Healthcare Department - 05-juin-2012 13:07:01
The French children wear brand, Jacadi, will open its first store exclusively dedicated to shoes on the 8 th of June in Paris. Although the brand has been diversifying into shoes since 1985, it had never opened a store devoted to this section. The Parisian boutique will offer shoes for little boys and girls as well as for young women with sizes ranging from 17 to 39.    Part of the ID Group, Jacadi counts more than 265 boutiques located in 36 countries. Its turnover is divided as follows: 8% in shoes, 62% in clothing and 23% in home wear.   Fashion Daily news 05/06/2012
About Us
Business France, the French Trade Commission in Dublin, is the trade section of the French Embassy in Ireland. Our bicultural team comprises 7 motivated professionals, dedicated to the promotion of the trade between Ireland and France, helping the Irish trade to source products from France and French exporters to find Irish partners. Our office is organised in business sectors: -     Agribusiness , -     Fashion, Housing, Healthcare , -     Infrastructure, Transport, Industry, -     ICT, Innovation, Services, Please click here to view our organigram. We organise Trade Events on a yearly planning, for which you may participate and register your interest. Furthermore, we are in a position to help you source products from France on an individual basis. If you are looking for French suppliers, please contact us or visit the French Exporters Directory ( )   Busine


Press area & Media Gallery