VEGEPOLYS: International Cluster

Martine Joly - 15-févr.-2016 10:48:13
  VEGEPOLYS : A unique force in Europe 4 000 companies – 30 000 jobs – 450 researchers – 2 500 students – 25 higher training courses Born on the territory of the Pays de la Loire, the French state gave the label "competitiveness cluster" in July 2005 to VEGEPOLYS. As a competitive cluster with worldwide reach, VEGEPOLYS is open to the world, is developing its own international network and making partnerships with other French and non-French clusters.   VEGEPOLYS is founded on a historical tradition of production in the Pays de la Loire region of France. The pedoclimatic conditions in the region and the vitality and know-how of its companies have attracted national and local government support for several decades, enabling the region to become the leader in the specialised plants field. The Pays de la Loire region is alone in Europe in bringing together in a single geographical area both private enterprise and public research and training establishment a major European force in the plant world , on which VEGEPOLYS is based.   Making businesses more competitive The creation of value does not just involve product innovations, but also all other kinds of innovation: human resources management, production processes, marketing, logistics... VEGEPOLYS’ role is to organise and provide an impetus, in order to identify common problems and lead project groups. These activities take the form of workshops and strategy meetings.   International events VEGEPOLYS’ reputation is growing thanks to its presence at numerous events with its partners, and its actions toward key players:   ·          Participation in international exhibitions in France : SIVAL, Salon du Vin, Salon du végétal   ·          Participation in well-known international shows abroad : Hortifair, Fruit Logistica, IPM Essen, VitaFood, IBMA   ·          Participation in international congresses worldwide: In Vino, JAS, HIE, MexicoBio, SHE, Hydrangea...   -           Official website : -           Business France and VEGEPOLYS jointly organize international partnership Missions . More information: -           VEGEPOLYS   : The specialized plant sectors : -           French companies on : Agri-food Sector > Horticulture and Timber, clic here     Agri-food Sector > Fresh fruit & vegetables and processed vegetable products, clic here  

L’Occitane Group plans major marketing campaign

Vimla Hunt - 25-sept.-2015 13:03:06
L’Occitane Group, owner of L’Occitane en Provence, is planning a major marketing campaign to boost the presence of three of its ‘emerging’ brands in 2016. The company will promote French-Korean brand Erborian; naturals brand Melvita; and L’Occitane au Brésil, a brand based on natural extracts from Brazil. The company is currently enjoying significant growth, with global sales up by 11.7% in its last financial year, driven largely by the Far East. Sales rose by 21.2% in Hong Kong alone and by 28.9% in China, and the company is clearly focusing on both markets. It expanded its Hong Kong stores from 32 to 36 and its China stores by 25 to 161 in 2014-2015. It is also opening a new store in Taiwan and five more in Japan. “Continued investments in product innovation, merchandising, digital and CRM initiatives, and marketing as well as sales distribution channels enabled the group to cater to growing demand,” said the company in its earnings statement. The group also said it would be implementing a new marketing programme to enhance brand awareness world wide. This will focus on digital marketing, marketing communications and product sampling, alongside the opening of flagships in key markets. “The management has adopted a selective multi-channel approach to boost sales and expects investments in the digital and travel retail channels to be key drivers of future growth,” said the company. “The continuous upgrading and expanding of our retail network, selectively and carefully, through store renovations and relocations has started to bear fruit.“ The group will continue the ongoing revamp of Melvita and will introduce its Erborian brand to more markets, added the company. Erborian recently opened a bricks-and-mortar store in Paris to cater to the city’s wealthy Asian community.
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Business France, the French Trade Commission in Dublin, is the trade section of the French Embassy in Ireland. Our bicultural team comprises 7 motivated professionals, dedicated to the promotion of the trade between Ireland and France, helping the Irish trade to source products from France and French exporters to find Irish partners. Our office is organised in business sectors: -     Agribusiness , -     Fashion, Housing, Healthcare , -     Infrastructure, Transport, Industry, -     ICT, Innovation, Services, Please click here to view our organigram. We organise Trade Events on a yearly planning, for which you may participate and register your interest. Furthermore, we are in a position to help you source products from France on an individual basis. If you are looking for French suppliers, please contact us or visit the French Exporters Directory ( )   Busine


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