Printemps: a true flagship for the shopping center Terrasses du Port

Celine Chevreux - 27-mai-2014 10:56:05
A fifteenth department store of 6 000 square meters has opened this weekend in Marseille. Despite an unfavorable context of its markets (textile, shoes, jewelry, beauty), Printemps Group recorded a 40% increase in sales over the past five years with a turnover of almost 1.6 billion euros in 2013.   Last year, the sales in fashion/ luxury/ beauty departments increased by 4.9 % and the accessories segment grew by 8.1 %. Seven of the fifteen Printemps’ stores increased their performance, including those converted to luxury, as in Deauville, Rouen and Parly 2.   International customers, especially Chinese ones, are increasingly seduced by the luxury image from the products sold at Printemps. At the department store Printemps Haussmann, it represents 40% of their sales and 50% during the month of August. Chinese, Korean, Taiwanese, Thai, Malaysian, Brazilian, Middle Eastern and North- wealthy Americans are fans of this “chic shopping”. These international customers are generous, with an average basket above 400 euros. Among them, tourists from China spend (almost) without counting: they represent 14 % of foreign consumers, but 28 % of purchases.   With 300 million euros investments planned, the store Printemps Haussmann (44 000 m2) and two thirds of regional surfaces (100 000 m2 in total) will be transformed and upgraded to appear more modern. Other stores will be renewing in the next 3 years. The department store opened in Marseille, the first one in 32 years, hopes to benefit from the million cruise passengers stopping in the harbor. Moreover t he number of upper middle-class inhabitants in Marseille is one of the highest of the Hexagone as expenses for fashion and accessories. The department is located in the shopping center “Terrasses du Port” among 160 shops.
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