H&M collaborates with Balmain

Vimla Hunt - 19-mai-2015 11:41:28
H&M announced its collaboration this fall with Parisian fashion house Balmain and its artistic director Olivier Rousteing during the Billboard Music Awards. Rousteing and models Kendall Jenner and Jourdan Dunn walked the red carpet at the Billboard Music Awards, revealing the first pieces of the collection. Through social media, H&M and Balmain invited fans to join a movement of togetherness: #HMBalmaination. "I want to talk to my generation: this is my main purpose as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it", says Olivier Rousteing.   "We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and street wear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise," says Ann-Sofie Johansson, Creative Advisor at H&M.   Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.

Who’s Next-Première Classe: details for September show

Vimla Hunt - 10-avr.-2015 13:44:01
Two significant changes will affect the Parisian fashion and accessories trade show this fall. First, and most obviously, there will be the change in dates. Instead of in July, Whos Next-Première Classe will be held from September 4-7. The second change concerns the distribution of areas among the available halls at Porte de Versailles. "Available", since the Parisian Exhibition Center is undergoing major renovations that began this month, meaning that certain halls, including hall 7, which is usually occupied by the fashion show, will remain closed. Finally, for some visitors and exhibitors, it will actually be a kind of déjà vu with the more cutting-edge fashion area Fame and the accessories area Première Classe both in hall 1. Before acquiring Prêt-à-Porter Paris in 2011, this is where WSN organized these two flagship areas - in general, quite successfully. It remains to be seen if the organizer will be able to successfully put together several areas in halls 2.2 and 3, which share a different location (see map). Private will be located in hall 2.2, while Studio, Urban and Trendy will be in hall 3. Finally, From, which includes sourcing exhibitors, will be located in 2.1, now with a greater degree of independence. To facilitate the arrival of visitors, there will be two receptions, one between hall 2 and hall 3, and the other in hall 1 between Fame and Première Classe. Obviously, WSN is working to provide a more dynamic customer experience so as not to lose and bore certain visitors! As for exhibitors, how to fill the halls? WSN insists that the majority of exhibitors and visitors who were interviewed were in favor of the new dates. Neither Sophie Guyot for Fame, Sylvie Pourrat for Première Classe nor Camille Descollonges for Trendy, Urban and Private seem worried despite, in the case of certain areas, the fact that the shows’ second session will follow soon after. "If you look closely, its not much different than in January and the last edition was encouraging," said Boris Provost, director of brand strategy and international development. Among WSN’s list of participating exhibitors at Première Classe: Atelier Voisin, Tatoosh, Mellow Yellow, Buffalo, Faguo, United Nude, Nart & Nin, Serafini, etc. At Fame, meanwhile, there will be American Vintage, Bella Jones, Gat Rimon, Street White, Orla Kiely, Essential, etc. As for the other areas, one will be able to count on the participation of Derhy, Lauren Vidal, Coffee Break, Tricot Chic, The little French, Sarah Pacini, etc. The lists that have been released indicate dozens of exhibitors registered for each area. In any case, the surface area for each sector should be equal to that at the January edition. Consider, for example, the nearly 100,000 ft² set aside for Première Classe and more than 43,000 ft² for Fame. The other ready-to-wear areas will total around 140,000 ft². The goal is to keep the number of exhibitors steady! Teams are hard at work.

Who’s Next - Première Classe consolidates attendance in January

Vimla Hunt - 02-févr.-2015 12:16:38
Last weekend, attendance at the trade show Who’s Next - Première Classe was almost identical to one year ago, with a differential of only 252 visitors. 57,970 attendees roamed the aisles of the Parisian ready-to-wear and accessories event, which was held at Porte de Versailles over the course of four days, while initially one might have feared a worse fate given the current economic environment. Some countries sent fewer visitors but others did well, balancing the overall final result. France, for starters, accounted for 64% of total visitors, seeing only a 2% decrease. The number of buyers from greater Paris was 1% higher, while attendance from the rest of France declined by 4%.  In total, international attendance rose by 3% but with varying numbers by country. Despite significant declines in Italy (-20%) and Belgium (-22%) in particular, European attendance grew by 4%. Spain in particular took a step forward with a 7.6% increase, becoming the country with the third largest representation, surpassing Belgium. The UK also recorded growth (+10%), as did Switzerland (+5%). Asia, meanwhile, returned to form following a significant drop in January 2014. The continent’s numbers rose this season by 9%, an increase driven by China, Hong Kong and South Korea, as Japan’s turnout was down 9%. Visitors from the Americas meanwhile were down 6% as compared to last year, while the Middle East remained stable. In terms of smaller contingents: Africa rose by 28% and Oceania fell by 9%. Beyond the numbers, the shows organizers could be satisfied with their new segmentation strategy: the reorganization of ready-to-wear into more precise universes, as well as the new grouping of accessories under the banner Première Classe was effective. On the basis of these improvements, the show now hopes to reaffirm the importance of Paris on the exhibition calendar and to increase its attendance during the next editions. 

Printemps: a true flagship for the shopping center Terrasses du Port

Celine Chevreux - 27-mai-2014 10:56:05
A fifteenth department store of 6 000 square meters has opened this weekend in Marseille. Despite an unfavorable context of its markets (textile, shoes, jewelry, beauty), Printemps Group recorded a 40% increase in sales over the past five years with a turnover of almost 1.6 billion euros in 2013.   Last year, the sales in fashion/ luxury/ beauty departments increased by 4.9 % and the accessories segment grew by 8.1 %. Seven of the fifteen Printemps’ stores increased their performance, including those converted to luxury, as in Deauville, Rouen and Parly 2.   International customers, especially Chinese ones, are increasingly seduced by the luxury image from the products sold at Printemps. At the department store Printemps Haussmann, it represents 40% of their sales and 50% during the month of August. Chinese, Korean, Taiwanese, Thai, Malaysian, Brazilian, Middle Eastern and North- wealthy Americans are fans of this “chic shopping”. These international customers are generous, with an average basket above 400 euros. Among them, tourists from China spend (almost) without counting: they represent 14 % of foreign consumers, but 28 % of purchases.   With 300 million euros investments planned, the store Printemps Haussmann (44 000 m2) and two thirds of regional surfaces (100 000 m2 in total) will be transformed and upgraded to appear more modern. Other stores will be renewing in the next 3 years. The department store opened in Marseille, the first one in 32 years, hopes to benefit from the million cruise passengers stopping in the harbor. Moreover t he number of upper middle-class inhabitants in Marseille is one of the highest of the Hexagone as expenses for fashion and accessories. The department is located in the shopping center “Terrasses du Port” among 160 shops.

Primark: third shop in France but first in Paris

Marine Vicenzotti - 31-mars-2014 10:59:22
Paris, 28th of March, Primarks opens its first shop nearby the capital. Primark and its incredible competitive price has opened its third shop in France. Following the opening in Marseille and Dijon, the shop located in Aulnay-sous-bois, with a surface of 4 366 m², offers the usual low-price trendy clothes and accessories. The crowd was already at the rendez-vous on friday: there is no question that the Irish retailer will meet a real success in the capital! Source: Fashionmag, 31/03/2014

Les petits Frenchies: promoting the made in France

Gaelle Leterrier - 18-nov.-2013 15:31:51
  Thibault Mallecourt, launched in November 2012 a new blog Les petits frenchies  dedicated to  different French menswear brands .   The concept is to bring together young talented French brands in both fashion and accessories. Nearly 280 brands have been selected by an internally committee and almost 100 of them are offering products 100% made in France.   Spotted by Nelly Rodi Agency, Les petits frenchies has received 100.000 euros from private investors and expect to get 300.000 euros more early 2014.   The website should open its e-shop early December and internationalise its concept by launching an English version. Meanwhile, some of the brands can be found until December 24th in “10 rue du Chateau in Paris”.   For more information please contact: Marine.vicenzotti @ @

Not-to-be-missed Fashion event: WHO’S NEXT Paris!

Consumer Goods and Life Sciences - 08-juil.-2013 17:35:52
The leading international Trade Show , WHO’S NEXT Paris , will take place from the 6 th to the 9 th of July 2013 and will display over 2000 fashion brands. T he show has been offer ing to its visitors a clear and overall vision of the current market trends for over 20 years . In fact, WHO’S NEXT Paris covers all areas of contemporary fashion cre ation s from urban fashion to young designers and new fashion accessories, and provides a comprehensive range of fashion tips. WHO’S NEXT Paris is organised twice a year in Paris Expo (Porte de Versailles) in January and July. This year ’ s summer session expects more than 50 000 visitors. A report published by Fidancia ( ) has shown that the winter session has been a real success. In fact, international visitors massively attended the event : the number of buyers from Asia increased by +16.5% and from America +4.4% while the number of visitors from Europe remained mostly constant . The show was organised differently this year as prêt-à-porter items were displayed on the ground floor and accessories on the 1st floor. This new configuration seems to have pleased everyone and will thus be kept for the summer edition s of the trade show. A number of events (forums, fashion shows, exhibitions, conferences, styling challenges, performances, concerts, happy hours and parties…) will also be part of the show . Clear, consistent and business-oriented, WHO’S NEXT Paris seems like the not-to-be-missed fashion show of the year!
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