Locally produced food in the heart of the cities

By Charles Cornillère - 12-juil.-2012 18:33:34
This is a new but steady orientation in French major cities concerning food: to eat local. In Lyon for instance, 65 small food producers around the city gathered to open a grocery store and to sell their own production of cheese, meat or locally grown vegetables. But not only producers willing to find new commercial opportunities are interested in this approach and some new retailers are trying to surf on this trend. A small grocery store, Savoie Saveurs, based in the Savoie county, offers to its customers a large choice of local products with a specific approach: To be tasteful, to be locally produced (less than 100km), and to reflect the passion and the region of its producer. In addition to the geographic and quality selection of the products sold in the store, the owner, Benoit Dupraz, takes the time to visit its farmers, to taste their products and, contrary to mass-market retailers, does not negotiates prices. Moreover, he ensures its customers that 60% of the selling price goes to the producer. This new kind of local fair-trade grocery store references 62 local suppliers, with 15 to 20% organic products and some surprising items, such as the Wodska, a local vodka 100% from organic rey.   Source: Les produits du terroir à la reconquête des villes in, 19/06/12
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