Agro -technology : French know-how is still one of the best in the world

Agrotech Dublin - 15/05/14

Interview : Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector.

With the mechanization of farming these past few decades, France has demonstrated its know-how in developing high-performing Agro-technology solutions worldwide.

2nd importer and 5th exporter for international markets in farming technologies, France is undoubtedly one of the major players in the sector, with 9% market share worldwide. “French companies are recognized and quite present internationally,” explains Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector.

France has 230 enterprises that export farming equipment. Most of them are SMEs (60 %). Among them are companies like Grégoire Besson, Kuhn, Exel Industries and Manitou.  “70 % of French production in farming equipment is exported,” points out Tatiana Miron.

When the exporting company is French, doors open more easily

As an example, in South Africa, the exports for French farming machines increased 6 % between 2013 and 2012. Local prospects started noticing the Kuhn, Manitou, Pellenc or Berthoud logos hard at work. “These companies found the right distributors and they are focused on specific niches, ones whose needs they really understand,” analyzes the UBIFRANCE’s expert.

In a completely different business segment, that of equipment designed and manufactured for the food industry, “France is still the reference throughout the world,” asserts Tatiana Miron. “When the exporting company is French, doors open easier.” With an international market share of 5.4 %, France is ranked 5th, behind Germany and Italy, two big leaders in the market for the food industry’s equipment.

Innovative, flexible and well-adapted to its markets

To go into detail, “the French offer is well-positioned for producing machines and implements for industrial preparation of food and drinks,” says UBIFRANCE’s advisor. France is also very present in baking and pastry equipment, plus biscuit-making as well as for specialized implements designed for meat. According to Tatiana Miron, “All of these specialties are growing at an exponential rate.”

“France is displaying all its ability to innovate. Flexible and well-adapted to each market, French companies have become highly specialized,” she adds. This is certainly the strategy the major French trademarks in the sector have adapted, like Bongard, Serac and Cermex. They combine their knowledge of different markets and their own reactivity to respond quickly and well to calls for bids. This competitive edge is what allows them to reinforce themselves on several market niches.

Further information about French companies - Agri-food Sector :
> Livestock, Meat, Processed meat products
> Fishery and Aquaculture products and processed
> Agricultural equipment and Food processing, Packaging

Tags: UBIFRANCE
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The Agribusiness Department Our objective is to develop markets for French suppliers from the agriculture and food industry and to bring the taste of French food to more Irish tables. We have an extensive knowledge of the French agribusiness industry, which we are happy to share. We can also act as a bridge, putting you in touch with companies appropriate to your areas of interest. In order to enable Irish companies to meet with French suppliers, we organise Trade Meetings all year round in Dublin’s most popular venues. Our events in 2015 - January 20th, French Wine Trade Show 2015, Dublin - Wine Our passed events 2014 - January 16th, French Wine Trade Show 2014, Dublin - Wine - November 25th, Fruit & Vegetable Trade Day, Dublin - Fruit & Vegetable 2013 - January 22nd, French Wine Trade Show 2013, Dublin - Wine - June 13th, Taste of France, London - Gourmet Food - September, Mass distribution, Dublin - Retail - Octobe

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