Camaïeu opens its first website outside of French borders

Vimla Hunt - 20/10/15

Even though its French e-commerce already generates the equivalent of a "small country" in sales, the womenswear clothing retailer has launched its first international portal, for Poland. It completes a network of 99 locations in the country which will serve as delivery points for the local clientele. One of the major particularities of this site compared to the French version is the possibility to pay upon delivery. A procedure that is still widely used in Eastern Europe, where cash payments are make up an important portion of purchases made.

"International and e-business are complementary growth levers for Camaïeu," explained the chains Marketing Director, Constance de Polignac. "The opening of our first international site is very emblematic, not only because Poland is a historic country for Camaïeu but also because the internationalisation of e-commerce is part of the approach that consists of proposing an offer and services adapted to the local markets."

Now in its fourth decade, Camaïeu is at the head of a network of 650 stores in France, plus another 370 in some twenty countries. At the beginning of fall, the retailer announced the deployment of a line of basics called Camaï, and a new premium range.

 

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The Consumer Goods and Life Sciences Department The role of the Consumer Goods & Life Sciences Department of Business France is to act as a link between French Ready-to-Wear, Cosmetics, Home interiors and Life Sciences suppliers, and existing and potential customers. We have an extensive knowledge of the French industry, which we are happy to share. We can also act as a bridge by putting you in contact with companies in your areas of interest. In order to enable Irish companies to meet with French suppliers, we organise Trade Missions all year round in Ireland.  In 2015, Business France Ireland will organise a symposium related to Telehealth. Our event in 2014 - October 1st and 2nd, 2014: Medical Devices Meetings on MEDTECH Ireland, Galway Our events in 2013 - February 13th-14th, 2013: Exclusive partnership with a major department store, Dublin - February 17th-18th, 2013: French Corner on the Hardware/DIY Home Garden Show, Dublin - April 29th, 2013: Ex

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