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Indonesia whose 55 % of domestic revenue is allocated to food and beverages

Rachid Boulaouine - 21-avr.-2014 14:12:40
Indonesia whose 55 % of domestic revenue is allocated to food and beverages now considers bakery products as common consumption. Some producers manage to sell bread with affordable price for the lower classes. Meanwhile the growing middle-up classes consume some sophisticate items with higher price which is triggered by their western lifestyle. Even though this trend mostly happen in urban area but it is being interpreted as good potential for French Bakery and Pastry market development in Indonesia. French bakery and pastry which are famous world widely is now being produced all over the world including Indonesia. It’s not necessarily produce by French brand but also by various franchises from Japan, Korea and some of them are now present in Indonesia. Indonesian brands are also taking part in the market competition with some basic French bread and pastry. Unfortunately some bakeries and pastries attempt to produce such products without sufficient knowledge and equipment which are reflected by the quality. Hence, UBIFRANCE Indonesia in collaboration with UBIFRANCE Malaysia try to respond this situation by creating the buyers meeting by inviting around 6 companies “bakery and pastry equipment producers” from France. This event is dedicated to hotel- restaurant-café, ingredients importers & producers, equipment distributors, bakery and pastry association, bakery & pastry school… in Indonesia and Malaysia. The event will be held on 16 & 17 of June 2014 in Mandarin Hotel Jakarta-Indonesia.
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Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France. - Promoting France’s companies, business image and nationwide attractiveness as an investment location.   These missions incl

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