Electronics and IT

Why should we consider Indonesia as one of the world’s major e-commerce market?

Gaya Guirous-Medjnoun - 22-sept.-2016 06:09:30

Why should we consider Indonesia as one of the world’s major e-commerce market? My post of Today will try to explain you in few facts, why we have to consider Indonesia as one of the world’s major e-commerce market and invest largely in this field with my foreigner eyes and my small experience over this business field. With more than 100 million of internet users, an average growth of the GDP upper than 5% each year, Indonesia still suffer of a deficit of image compared to Singapore, China or Eastern Europe. Because of the geography of the archipelago (+17 500 islands), the Internet and e-commerce will lead and solve some of the biggest challenges of the country like logistics and inter-island connection and access to goods and services. More globally this is a moving forward field, thrived by a Young, over connected (67% of the connections are made from smartphones) and curious population aware of the potential of the internet to change their life. So why there is a lack of partnerships with foreign innovative SME’s? Of course Google, Rocket Internet, Alibaba and all these world heavyweights are already involved and based in Indonesia, but why a highly valuable company as Blablacar is not yet there? In most of foreign players eyes, the Indonesian market has the reputation to be a highly controlled and very protectionist market. Recently, the Indonesian government totally opened some field of the e-commerce market to the foreign players and wants to develop its local players with international cooperation. Most of the biggest local conglomerates are already plugged and active in the e-commerce through VC, through shares or directly through business units and see the e-commerce market and have the ambition and awareness to increase their position in this market and open cooperation with foreign companies. All the Indonesian economy pillar and key actor already developed internet things and e-solutions as banks, ministries, industrials, services, telecom players, universities …. Active in the smart-cities development, moving forward in the IoT field, support by the government and the local key players, developing some of the largest and most valuable ASEAN start-ups and websites and with an enormous potential of growth (only 40% of internet penetration) but already the biggest market of South East Asia, foreign players and especially French foreign players should consider Indonesia as a priority market in the following years. Over the past 3 years, the market has an average annual growth of 42% and is expect to have a strong growth until 2030! So it depends only to you to wait until 2030 to come or to surf and develop your businesses in a really exciting and moving market. Or you can wait the train until 2030… Gaya Guirous-Medjnoun , ICT and Industry businesses specialist, Embassy of France, Business France    

ICT news update - March 2016

Gaya Guirous - 03-mars-2016 07:55:27

Telecommunication In 2015 Indonesia mobile users reach over 390 million. Indonesia is the world’s top ten 3G markets, with 112 mil internet users in 2016 E-commerce - Social Medias With 93 million of internet users, the Indonesia e-commerce market will reach $10 billion in 2015 and will growth up to 40% in the next 4 years. World leading market in Path, 4 th market on Facebook, 5 th in twitter users and 12 th in LinkedIn the Indonesian users are the 5 th community over the world. During the 3 past years, the digital advertising market was booming. The digital ads spends grew more than 80% over 2012-2015. Indonesian leading e-commerce website, MatahariMall.com claims it grows 160% per month. The e-commerce website powered by the Lippo Group launched its plateform in september 2015 and is already on the top 3 of the indonesian market places Broadcast Most of Indonesia spend 2 hours watching TV that’s why TV is the best medium to reach wider market. The indonesian government is currently working on the third stage of the Analog Switch off and plan to close the tender at Q2 2016. Tech Data centre services gather high demand in IT market. This market expected to reach $260 mil in 2019

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Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France. - Promoting France’s companies, business image and nationwide attractiveness as an investment location.   These missions incl


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