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Big Data is the new oil and retailers have hundreds, sometimes thousands of oilfields remaining untapped: their stores. One after the other, many in-store technologies have been deployed to meet various needs, but the data they generate are not centralized and therefore, cannot be exploited. Yet they allow a better understanding of the customer journey and more efficient interactions with clients and prospects. edits ID, the Operating System for the connected store and its ecosystem.

ID’s 13 applications are divided into four main suites:
- ID OS, open source, to collect and process the data.
- ID Analytics, to visualize and analyze data split into business-oriented dashboards
- ID Interaction to interact with customers both in-store and via retargeting.
- ID Exchange to ease the exchange of data with the retailer’s ecosystem.

The solution enables compatibility between hardware and software both in-store and in the various information systems of the ecosystem. All customer data are centralized in real time and omnichannel in order to build a unified and portable consumer profile.

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Company profile

Related activities :

Export area :

Local presence :

Europe outside E.U.

European Union

North America

Target countries :


European Union

North America

North Asia

South-east Asia

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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