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1 billion Facebook users are eager to communicate; 1 billion users visit Youtube every month! Yet at the same time, video has offered very limited interactivity, with only ”share” or “like” options – even as tablets drastically change usage.

Today, web users want to decide their own journey through media, choosing their own content rather than content being imposed on them – they want to play, participate, and comment in real time.

With Adways technology, everything is achievable: displaying extra information, participating in a video with a simple click or touch, and even changing the course of a video based on previous engagement. Mass-media video thus becomes personalized, engagement is optimized, and CTR ramps up.

Interactivity paves a new way of exchange between the brand and its consumers.

By opening up new engagement opportunities to brands and publishers, Adways at last offers a truely personalized and user-friendly experience to millions – or even billions – of users.

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Company profile

Related activities :

Electronics and information technology

Export area :

European Union

North Africa

North America

North Asia


South America

Local presence :

European Union

Target countries :


European Union

North Africa

North Asia


South America

More information

Company Products and Services

Range of product lines










Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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