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Interview: Swedish company Doro’s activities in France

Amelie Argenti - 21-déc.-2015 16:39:34
Doro is a Swedish company focusing on telecommunications solutions for seniors. The company was founded in 1974 in Lund and has enjoyed strong growth allowing the group to pursue international expansion. Today Doro is present in Norway, Hong Kong, the US, and France and has an annual turnover of SEK 838 million. In an interview CEO Jérôme Arnaud tells us why Doro chose to invest in France. What is Doro’s main business? Doro is a Swedish company focusing on telecommunications solutions for seniors. The company initially made landline telephones. Since I arrived to lead Doro in 2007 we changed strategy and abandoned this declining market to focus on a forward-looking sector: the seniors market. We produce a wide range of telephones developed for elderly people but also telecare and fall-detection systems, for example. Thanks to this new positioning, Doro is enjoying strong growth as it pursues international expansion centered around France. Why did you choose France? We chose to locate our software development center in France because we were looking for certain skills and highly trained personnel. It is not easy to find seasoned workers in seniors-focused software development, because this sector is relatively new. Moreover, France is a very large, interesting market, and its strategic location enables us to centralize all our European operations here (Italy, Greece, Benelux, etc.). Our development center employs around ten people. Since Doro is enjoying very strong growth, this center is due to expand and we intend to create new jobs in France. How did the Invest in France Agency* help you? Swedes are not always comfortable with French people from a cultural point of view. Their working methods as well as their ways of thinking are totally different. Fortunately, the Invest in France Agency* offers a reassuring framework so that investors can better understand the French market and how to undertake their investments in the best possible conditions. We very much appreciated the advice we were given that enabled us to better manage our French investments. What advice would you give to a company interested in investing in France? Swedish companies setting up business in France can tend to isolate themselves behind clichés about France that circulate in Sweden. However, these clichés are just not true. For instance, that ‘French people work less than Swedish people’: it is quite the opposite! If they want to have a better return on investment, Swedish firms should not go it alone, with their own Swedish consultants and employees, but rather learn how to exploit the key strengths and knowledge of the French workforce. * The Invest in France Agency and UBIFRANCE merged on the 1st January 2015 to form Business France For more information on French market opportunities contact Gilles Debuire, Deputy Regional Director of Business France Nordics: gilles.debuire(@)businessfrance.fr

French touch in evidence at Spring Fair International 2012

JOLY Vicent - 16-janv.-2012 08:53:45
The companies taking part in the French Pavilion are as follows. Further details can be provided on request.  BANDIT MANCHOT (on stand M35) BANDIT MANCHOT uses leather that is left over from manufacturing processes at the most reputable fashion houses. Only leather with a perfect finish, texture and colour is selected for the cards, bookmarks, bracelets and other gifts that the company makes. Each card produced is a de-luxe, unique, and often humorous way of conveying words and thoughts. http://banditmanchot.net/en/ COLLEGIEN (on stand M33) COLLEGIEN is made up of a team of designers who have had their own workshops in the département of Tarn (in southern France) for four generations, making innovative and fashionable collections. COLLEGIEN’s key product is a slipper sock that has a shaped, ergonomic sole, which has punched holes for aeration and is attached to a knitted sock. The sole is treated by relying on advanced anti-allergy technology. Besides, only natural materials such as cashmere, wool and cotton are used, making COLLEGIEN’s sock perfect for everyone, including babies. The sock comes in a range of colours and styles. www.collegien-shop.com   GOBILAB (on stand M4) Created in June 2010, GOBILAB is an independent business run by three entrepreneurs. It will be presenting Gobi , the first eco-designed, French-produced and Bisphenol A (BPA)-free reusable bottle at Spring Fair International. Gobi was specifically designed to be easily integrated into an office or urban environment and to offer an appealing alternative to disposable cups and bottles. Portable and fun, this product has been thoughtfully designed to be easily filled, carried, cleaned, re-used and customised.  www.gobilab.com   INCIDENCE (on stand M39) For the last 20 years, INCIDENCE has been redesigning everyday objects in order to make them more aesthetic, fun and functional. The company will present its original, tongue-in-cheek range of gifts and home accessories at the trade show; they include products that are suitable for the bathroom, for the kitchen, and for children.  www.incidence.fr   LAMALI (on stand M43) For 20 Years, LAMALI has been collaborating with one fair-trade-certified organisation in Nepal. The company’s collections are designed in Paris and then created in Nepal, using the local artisans’ traditional knowledge and materials. LAMALI will present its selection of handmade colourful lokta paper garlands, mobiles and bunting, as well as its woollen accessories, at the trade show. www.lamali.com   LIB EDITEUR D’IDEES (on stand M37) LIB EDITEUR D’IDEES, which was founded in 2009, produces top-quality items that are made in France and have been designed to high ecological standards. The first item produced by the company was its innovative cocktail stirrer which, in the shape of a dragonfly or bird, balances on the side of the glass. LIB EDITEUR D’IDEES works with high-quality partners and manufactures items of excellence at an optimal production cost. www.lib-editeurdidees.com   About The French Trade Commission UBIFRANCE The French Trade Commission UBIFRANCE in London facilitates trade development betw een France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London. The French Trade Commission UBIFRANCE in London is organising a French pavilion at Spring Fair International, which will take place at the NEC, in Birmingham (England), from 5 to 9 February 2012. The pavilion will display the latest in gifts and home accessories coming out of France.  Journalists wishing to attend should contact Ms Katherine Woods, Press Officer of the French Trade Commission UBIFRANCE in London. For further information about the Spring Fair, please go to:  http://www.springfair.com/   For further information about UBIFRANCE in the UK, please go to: www.ubifrance.com/uk/
Meistä
Ranskan vienninedistämiskeskuksen Business Francen tehtävänä on auttaa ranskalaisia yrityksiä löytämään yhteistyökumppaneita Suomessa. Avustamme yrityksiä kehittämään liiketoimintaansa Suomessa järjestämällä B to B – tapaamisia ja erilaisia tapahtumia, sekä osallistumalla eri alojen messuille. BUSINESS FRANCEN kautta ranskalaiset yritykset saavat myös kattavaa tietoa Suomen markkinoista. Business France Helsingin palvelut kattavat myös Viron markkinat. BUSINESS FRANCE – ”French Agency for International Development” - on Ranskan valtion vienninedistämiskeskus joka toimii lähes 50 maassa. BUSINESS FRANCE tarjoaa ranskalaisille yrityksille laajan valikoiman palveluja ja auttaa yrityksiä kansainvälistymisen eri vaiheissa. Konsultointi BUSINESS FRANCE auttaa yrityksiä kansainvälistymisstrategian laatimisessa tarjoamalla ammattitait

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