Hakutulokset

France in focus: ALPC textile design

Amelie Argenti - 27-janv.-2016 19:47:07
With the flurry of decoration, lifestyle and design fairs currently being held, Formex, and on the horizon, Formland & Oslo Design Fair, in the Nordic countries, and in conjunction with Maison & Objet in Paris, we will take a closer look at some of the decoration and design companies form the Aquitaine-Limousin-Poitou-Charentes (ALPC) region. There are of course numerous businesses in the region with wonderful products and a claim in the sector, but we will take a closer look at three companies located in the Basque country and specialized in textiles. The Basque country has a long history of weaving and textile production – historically it was an agricultural practice: in order protect the cattle from the sun during plowing and harvest seasons, a woven cover, called Saïal, was placed on the animals. Each Saïal had seven stripes woven into them representing the seven Basque Provinces. The practice evolved and the region now has a rich history in the production of linens ranging from table cloth to tea towels and numerous textiles in between.                                                                                             Images courtesy of Tissage Moutet The family business, Tissage Moutet , has been using tradition Basque weaving techniques since 1919. The company, located in Orthez, is a certified “Living Heritage Company” and has maintained traditional practices while modernizing their design and production, and prides itself on its innovation through style approach in the creation of their linen. With collections ranging from table and kitchen linens, homeware & decoration, and hospitality & restauration the group has a wide range of products to satisfy their growing national and international clients. Moutet exports to several countries around the world including Denmark and Finland!                                                                                Images courtesy of Creations Jean Vier Another Basque company in the textiles sector is Creations Jean Vier , a company with a 30 year history in the industry. The company produces a wide variety of table linen, bathroom linen and home furnishings, naming all their collections after Basque villages and towns (St Jean de Luz, Espelette, Biarritz, Sara, Arnaga, Abadia, Bilbao, etc.) or traditional Basque pastimes and traditions, Txilin Txalan (a children’s game), Aria le fil or Saïal.                                                                                                   Images courtesy of ARTIGA The last company we will look at in this article is ARTIGA ,  located in the town of Magescq. This company was created in 1999 and has since then gone from strength to strength, from opening their first store in 2001 to delivering an order of 5500 “sailor bags” for the G20 summit in 2011. Today, ARTIGA has 8 stores in France and is expanding internationally. With collections of bath towels, table linens, pillows and accessories, this company has no shortage of bright colourful Basque inspired products.  For more information on any of the companies featured, do not hesitate to contact Amelie Argenti, amelie.argenti(@)businessfrance.fr  

MAISON&OBJET : The lifestyle & interior design trade show is celebrating its 20th anniversary!

Amelie Argenti - 17-déc.-2015 16:09:02
MAISON&OBJET: the multicultural crossroads of contemporary living MAISON&OBJET welcomes exhibitors and visitors from around the world and showcases a high-quality international offer. The fair enables B2B meetings and exchanges and highlights excellence and innovation  the best of creativity. MAISON&OBJET: the event for professionals MAISON&OBJET is the major event for professionals working in the wide array of interior design and decoration sectors. The fair brings together a complete catalogue products and offerings: Decoration, design, furniture, accessories, textiles, fragrances, the world of children, tableware… amongst others! The styles coexist in a multifaceted way, through the inventive layout of the fair which enlivens the space. This extraordinary diversity is in line with the varied expectations of global markets. Site officiel Organize your trip

SILVER ECONOMY

Pauline Terzian - 24-nov.-2014 15:42:03
Silver Lining in French Economy   France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.   Products for consumers over the age of 65 In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.   According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.   In France : a focus on health and quality of living Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”   New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.   The older market segments will become more relevant for all businesses in the next decade Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.   Six French regions have been chosen to lead the Silver Economy in France Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.   So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.   Two pilot programs with two large senior living and homecare organizations… Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.   Clic here for more information about French companies http://www.ubifrance.com/french-exporters-directory/search.aspx   Or contact The French Trade Commission BUSINESS FRANCE Mrs Tiina SOUNELA, Senior Trade Advisor tiina.sounela@businessfrance.fr
Meistä
Ranskan vienninedistämiskeskuksen Business Francen tehtävänä on auttaa ranskalaisia yrityksiä löytämään yhteistyökumppaneita Suomessa. Avustamme yrityksiä kehittämään liiketoimintaansa Suomessa järjestämällä B to B – tapaamisia ja erilaisia tapahtumia, sekä osallistumalla eri alojen messuille. BUSINESS FRANCEN kautta ranskalaiset yritykset saavat myös kattavaa tietoa Suomen markkinoista. Business France Helsingin palvelut kattavat myös Viron markkinat. BUSINESS FRANCE – ”French Agency for International Development” - on Ranskan valtion vienninedistämiskeskus joka toimii lähes 50 maassa. BUSINESS FRANCE tarjoaa ranskalaisille yrityksille laajan valikoiman palveluja ja auttaa yrityksiä kansainvälistymisen eri vaiheissa. Konsultointi BUSINESS FRANCE auttaa yrityksiä kansainvälistymisstrategian laatimisessa tarjoamalla ammattitait

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